FIN-1103: Principles of Marketing Assignment Details Dear students‚ this document will give you the detail idea about your module assignment. This assignment consist two parts i.e. one write up and a presentation. First we discuss about the write up’s outline then about the presentation. Well‚ let’s see…. The write up: As you know‚ marketing mainly deals with the value of the product. We have to add superior value to our product to capture the customer base. All the participant of the market makes
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Summary of Marketing Plan for Online MBA Programs Executive Summary An increasing number of business professionals choose to earn their MBAs through the internet. Pursuing an MBA is a great accomplishment. Many undergraduate students graduate and move on to pursue their Masters Degree in their desired field. This marketing plan illustrates the market segments and the strategies of employing to get customers and create a solid revenue stream. Our unique focus is creating opportunities for the
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MARKETING CONSULTANCY CONTENTS LIST Executive Summary This report is about online marketing strategy of O2 Arena. The purpose of report is to explore different new and innovative ways of marketing for O2 which they are not using or using less effectively. The marketing consultants will explore number of key areas where the organisation under consideration can improve their marketing and attract more customers and increase their revenue further. First content is about the current
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customer data • Analyzing the data and identifying target customers • Developing CRM programs • Implementing CRM programs RESEARCH VAN HEUSEN BIG BAZAAR As observed in Big Bazaar‚ Choudhary Mall‚ the CRM system of Big Bazaar is divided into various segments: • Loyalty Cards • Mobility • Social Media • Customer Experience • Customer Monitoring • CPV Loyalty Cards Big Bazaar cobranded with ICICI to provide customers loyalty cards. Initially it offered three loyalty cards Silver Card‚ Gold Card and Shakti
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2: The Starbucks Experience changed first‚ this is seen in the text as they grew the customers changed. the Starbucks Experience moved form cozy hang out place‚ a third place to be after home an work‚ to fast stop for coffee. This is seen in the marketing principles the 6 p’s‚ promotion‚ place‚ product‚ price‚ personnel and presentation. Place: With more stores the place became less special. Each location was very popular and therefore always busy‚ this means the initial target group is not able
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declined‚ the decline is in line with what’s happening across the diet cola and carbonated soft drink categories (Zmuda‚ 2011). According The new package is the Skinny Can‚ and building a major marketing program around it‚ slated to run throughout 2011. The Pepsi Skinny Can is a full 12 oz. serving‚ around six inches tall and sassy. Marketing Director at Pepsi‚ Ami Irazabal said‚ “sometimes people think innovation is about changing what’s inside. But sometimes I think it’s about celebrating what’s
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Q1: The major explanations to the reason why AOL was so successful in the commercial online industry comparing to its competitors CompuServe and Prodigy are as follows: · AOL offered the unique and board range of features such as Online Community‚ Computing and the like‚ so their services are relatively differentiated · AOL kept good relation with its customer because of the easy access to AOL’s online service which only required to have a personal computer‚ a telephone line‚ and a computer‚ and
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Electronic Marketing Case Study 1. What was the Audi A1’s targeted consumer group and what were the objectives of Audi´s ‘The Next Big Thing’ campaign? Part 1 What was the Audi A1’s targeted consumer group? The Audi A1’s targeted consumer group was urban and lifestyle-oriented youthful people are attracted by the A1´s (premium subcompact vehicle) by emotional design and its sporting driving experience. This target group also needed to have a relatively high income‚ since the pricing strategy
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How Online Marketing is Changing the Playing Field Matt Davis Globe University/Minnesota School of Business Masters of Business Administration MG553 Case Studies in Marketing Management Dr. Jan Tucker October 12‚ 2012 Table of Contents 1. Changes in advertising‚ distribution‚ and ethics ……………………………………………….3 i. Strengths and weaknesses of this approach……..………………………………….……….…..4 ii. Forecast of future internet marketing ………………….………………………………….…...5 2. References………………………………………………………………………………………6
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Abstract Online shopping growth faster with the advancement of technologies. There are a lot of research that study about the factor and barrier that avoid someone to shop online. However‚ this study aim to explore the perception of perceived risk and experiences of online shopping among undergraduates by using a qualitative method. This study is using the theory of planned behavior‚ which used to measure the perception of consumer after identified the perceived risk in online shopping. Introduction
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