02/05/2014 Case 2: Procter &Gamble Goes Digital Summary There is one way for P&G to promote its digital marketing company. The study of background color of advertisements online is very important. In addition‚ to research the background color will not influence the budget. P&G wants to save one billion through decreasing the advertisements expense. Nowadays‚ TV ads are not useful than digital ads‚ such as online ads. The goal of P&G is to attract more and more customers online. When customers
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Understanding No company in the world has invested more in market research than P&G. We interact with more than five million consumers each year in nearly 100 countries. We conduct over 20‚000 research studies every year‚ and invest more than $400 million annually in consumer understanding. The insights we gain help us identify opportunities for innovation and better serve and communicate with our consumers. Innovation P&G is the industry’s innovation leader. Nearly all organic sales growth over the
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EXECUTIVE SUMMARY: This case examines P&G and whether or not it has the ability and means to make SK-II a global brand. Paul de Cesare‚ President of Max Factor Japan and GLT member of the beauty care GBU‚ had to recommend one of three alternatives for a global strategy for the SK-II brand: expand into China‚ build on the brand’s success in Japan‚ or introduce SK-II to Europe. In doing so‚ he also had to keep entry strategies for the different markets in mind‚ and also the organizational change brought
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1. SK-II have the potential to develop in to a major global brand? Priced at over $100 a bottle Not a typical P&G product but its successful introduction in Taiwan and Hong Kong Paolo thinking the brand has global potential. Paolo should consider: 1. Organize the Company Along Product Lines not Geography 2. Continue to be the Technology Leader 3. Roll Out to Other Asian Countries 4. Sell off the SK-II Product Line (SK-II had the potential to be a global brand even though it had many thinks needed
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BLENDING OR/MS‚ JUDGEMENT‚ AND GIS: RESTRUCTURING THE P&G’S SUPPLY CHAIN Presented by Assel Gubaidullina and Carolina Argenté The case study analyzes in great details how by utilizing integer programming and network optimization worked in concert with Geographical Information System (GIS) to re-engineering product sourcing and distribution system for North America. Procter & Gamble is the biggest company in “Fast Moving Consumer Goods”. The company produces 300 brands worldwide in 140
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Chapter Four: Consumer Behavior‚ Market Research‚ and Advertisement 1 ONLINE FILE W4.1 ONLINE BUYER DECISION MODEL EXHIBIT W4.1.1 Overview of Design Space for Online Buyer Decision Support Buyer Behavioral Stage Identify & Manage Criteria Search for Products & Merchants Compare Alternatives & Choose Updated Miles et al. (2000) Modified Guttman et al. (1998) Product Representation DSS Design Choices (Current Transaction) • Table • Text • Image Product Parameters • Listings • Tech
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617-783-7410. This document is authorized for use only in PGDM - 06122013 - IV by Prof Sunil Sangra at Birla Institute of Management Technology (BIMTECH) from June 2013 to September 2013. c h a p t e r 4 Transforming the Corporation The Design of Procter & Gamble p roc te r & gam b le ( p & g ) ‚ the world’s largest consumer packaged-goods company‚ spent most of the 1990s in a restructuring mode. It actively acquired new businesses‚
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Procter & Gamble Procter & Gamble Co.‚ also known as P&G‚ is an American multinational consumer goods company headquartered in downtown Cincinnati‚ Ohio‚ United States‚ founded by William Procter and James Gamble‚ both from the United Kingdom. Its products include pet foods‚ cleaning agents‚ and personal care products. William Procter‚ a candle maker‚ and James Gamble‚ a soap maker‚ both born in the United Kingdom of Great Britain and Ireland‚ emigrated from England and Ireland respectively
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Case – Procter & Gamble (Light-duty Liquid Detergents) (EPGDIB VSAT 2010-11 : Delhi) Industry / Market Overview * The economy is going through a tough time and the population has become more price-sensitive. Unemployment also seems high * LDL market growth potential is very low coupled with the fact that there is substantial growth in the use of Automatic dishwashers (ADWs) * The LDL market had 3 major players P&G (42% share)‚ Colgate Palmolive (24%)‚ Levers (7%) and the remaining
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(A) In November 1981‚ Mr. Chris Wright‚ Associate Advertising Manager of the Packaged Soap & Detergent Division (PS&D) of the Procter & Gamble Co. (P&G) was evaluating how the division could increase volume of its light-duty liquid detergents (LDLs). 1 The excellent growth of Dawn dishwashing liquid since its national introduction in 1976 meant that P&G now manufactured and sold three leading LDL brands‚ holding a 42% share (by weight) of the industry’s $850 million in factory sales. Based on input
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