manufacturer (Procter and Gamble‚ or P&G) and a retailer (Wal-Mart). Both major players in their industries‚ P&G and WalMart found a way to leverage on information technology by sharing data across their mutual supply chains. The resulting channel has become more efficient because channel activities are better coordinated. There are reduced needs for inventories with increased sales by focusing on selling what the customers want. All in all‚ the supply chain between P&G and Wal-Mart has adopted a much
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Summary Procter & Gamble (P&G) is a world-leading producer of consumer goods. Today‚ it consists of over 20 million dollar brands (like Gillette) and operates in 42 countries (Wikipedia‚ 2012). The company has achieved success by creating high quality brand recognized products that are sold on multinational level. It has found the necessary efficiencies to be able to satisfy its consumers better than the competition. Despite its success‚ the future of P&G as an industry leader will
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About the Consumer Products Industry Nondurable consumer products or consumables companies develop and manufacture a variety of household items that have a limited life span‚ usually three years or less. The industry can be segmented into household products and personal care products. Household products include: soaps and other detergents‚ such as laundry detergents and bleaches; polishes and sanitation goods; and other cleansing agents. Personal care products consist of : personal cleaning
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Colgate’s ‘Simply White’ posed a threat to P&G’s dominant market share in the over- the-counter teeth whitening product category. Colgate emphasized that its product bleached teeth as effectively as P&G’s Crest Whitestrips and priced it at a significant 65% lower than Whitestrips which allowed it to gain almost 50% market share. Although concept tests done by P&G indicated that consumers perceived both products to be equal in terms of whitening levels‚ P&G’s internal scientific data suggested that
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even more portable applicator‚ Tide showed that it values its customer’s input and developed this new product. Company: In 1946‚ Procter and Gamble (P&G) introduced Tide as a heavy-duty laundry detergent. This product was the culmination of research started in the 1920s to develop an effective household detergent. The extended program was due to P&G’s dominance in the household market and history in the soap making industry. James Gamble started his career as a soap maker and later joined forces
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Designed to Lead 2009 Annual Report Contents A.G. Lafley Letter to Shareholders Bob McDonald Letter to Shareholders Touching Lives P&G Brands — Designed to Be Leaders Billion- and Half-Billion Dollar Brands Improving Life P&G Leaders — Built from Within Corporate Officers Board of Directors P&G at a Glance Financial Contents Shareholder Information 11-Year Financial Summary 1 5 8 10 12 16 18 24 25 26 27 72 73 Financial Highlights FINANCIAL SUMMARY (UNAUDITED) Amounts in millions‚ except
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Products. However‚ P&G was not able to maintain consistent performance throughout its history. Because of failed leadership of former CEO Mr. Durk Jagar from 1999 to 2000‚ P&G experienced difficult time because of inappropriate strategic direction. The company during that time was shaken from its heart as Jagar tried to implement some of the fundamental changes at the root of the consumer goods giant. Jagar’s efforts included modification of company’s culture‚ shifting P&G product portfolio into
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1.0 Executive Summary Firstly‚ we will look onto Pantene‚ the first brand. Pantene is a very popular brand in Asian countries. Most of the people in Asian countries knew about this brand although some may not use it because of the benefits that can be gained as solution for different hair problems among potential users. Practically‚ this brand positioned itself as a hair care product in the market where different potential user are being targeted. Beside‚ we will get to know the history behind
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pre-1990’s era P&G found their international expansion through the use of a localization strategy. They did develop many of their products in Cincinnati‚ but they relied on their semi-autonomous subsidiaries to manufacture‚ market and customize many of their products for the local markets their served. This model started to show signs of strain when many of the trade barriers that existed‚ specifically between European countries were lifted. This created an increase in competition‚ and for P&G exposed
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dropped from 43.5to 41.6(%). The penetration rate of P&G in year 2011 decreased by 8.3% compared with that in 2010‚ and continued a downside trend by the first quarter of 2012 by 7.5%. Compared with BIC‚ who increased 5.8 % penetration in 2011 followed by a 10.9% drop by 1st quarter of 2012‚ ENEGIZER first 1.8% drop followed by a continuous 9.8% drop‚ and other retailed brand which decreased by 9.9% followed by another downturn of 9%‚ P&G in its B&R area did not do well in gaining potential
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