students of the course named BRAND (MKT 416) so we the group members all got the opportunity clarify our understanding related to the particular course by this assignment which is given by our course our course instructor Md. Anamul Hoque Rubai. In this report we talked about the target market‚ the value of the product‚ the meaning of logo‚ related thing with logo‚ pricing strategy‚ how I will offer the product‚ future plan with forecasting and all other needed materials. The brand or the product we have
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Works on the Consumers Introduction A brand is a name that influences buyers. This definition captures the essence of a brand: a name with power to influence buyers. But‚ what really is a brand? People around the globe are now living in a ‘branded’ world. This might sound obscene but in most cases‚ it is clearly evident. Most consumers prefer to buy a product with a well-known or a popular brand than buying an unpopular one. Some buy products with brands that connote ‘extravagance’ or capacity
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4 Plasmon Resonances for PS@Au-Cu-Ag Composite Nanoshells 4.1 Introduction As shown in recent studies‚ various methods have been developed to expand the application area of noble metal nanoparticles and to control the morphology and the behavior. Composite microspheres with noble metal nanoshells have great advantages in catalysis‚ optics‚ conductivity‚ chemical sensors‚ and so on [1–5]. Moreover‚ these hybrid materials can prevent noble metal nanoparticles from agglomerating without the use of
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challenges under the issue of the IPR and have paced it under the IPR‚ the Canadian have an same perspective of harmonizing and balancing the two aspects of laws‚ to which perspective of Canadian becomes an integral part of discussion. Various interesting cases that have been dealt by the Canadian Judiciary and statutes having bearing on IP and competition law will be discussed An overview of the Competition Act 1986 The primary objective of competition law and policy is to foster competition‚ consumer
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Case One: The Bribery Scandal at Siemens AG Organization and Industry Overview: The case‚ “The Bribery Scandal at Siemens AG‚” underscores how employee involvement with unethical behavior can cause irrevocable damage to a company’s reputation and ultimately their profitability and success. Werner von Siemens and Johann Georg Halske founded Siemens AG in 1847 in Munich‚ Germany as a manufacturer of telegraphic systems. Over the next 150+ years‚ the company grew rapidly expanding operations in
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The Bribery Scandal at Siemens AG Analysis This case discusses the bribery scandals that were unearthed at Siemens AG in 2006 and 2007. There were a series of scandals that involved some of the company’s employees bribing foreign officials to gain contracts and creating slush funds for this purpose. Siemens agreed to pay €1 billion towards settlement of corruption charges $800 million of which was a fine imposed by U.S. in addition to the billions of euro paid in fines‚ back taxes and late interest
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Title: Brand Management Maximum Marks: 80 Question No. 1 is compulsory and is for 16 Marks. Please attempt any 4 questions from question number 2 to 9. 1. Case Study : (Compulsory) BURNOL Burnol has been around for six decades as a yellow burns-relief ointment. It has almost become a generic brand. Its yellow colour reminds one of turmeric‚ the traditional burns-relief remedy. The brand has been
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SUBJECT - PUBLIC RELATIONS MANAGEMENT CLASS - S.Y. BMS DIVISION - A SEMESTER - IV PROF. INCHARGE - NIKISHA KUKREJA COLLEGE - R.D. NATIONAL COLLEGE YEAR - 2013 - 2014 BRAND AMBASSADOR Nirali koradia is an animal lover through. In addition to being a long-time claws and paws supporter‚ she founded Bonaparte’s Retreat‚ Tennessee-based dog rescue organization where people in need and animals in need help prepare each
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Hewlett Packard’s Merced Decision! Q.1) In summer 1998‚ what is the position of the Enterprise Server Group (ESG) in its industry? How has it evolved? Why?! ! ANS 1. ESG(Enterprise Resource Group)‚ was formed by HP in 1997 to focus on enterprise computing. It provided more than 1.3 Million UNIX based systems(HP-UX). The sales of HP were almost up to $10B in 1997 where the total market was estimated to be over $60B. ! ! HP was the lead supplier of UNIX based servers through the years
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REPORT WRITING ON CUSTOMER RELATIONSHIP MANAGEMENT Social networking is staking a claim in retail as a tool for branding‚ community building‚ and gathering customer intelligence. Tapping into the growing trend‚ Mandee is diving in headfirst to connect with shoppers on a more personal level. The ever present question of what consumers want can leave retailers scratching their heads. Voluntary surveys and consumer profiling typically focuses only on information relevant
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