Project: Brand extension First semester By: Sanjana Jain (Post graduate diploma Luxury brand management) Title: Four seasons stretching itself into crockery line. Introduction: The project is about brand extension‚ it is a method of conceptualising a new product by using an existing brand name on a new product in a different category. A company using brand extension hopes to leverage its existing customer base and brand loyalty to increase
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BRAND PORTFOLIO MANAGEMENT AND THE ROLE OF BRAND ACQUISITIONS A Dissertation Submitted to the Graduate Faculty of the Louisiana State University and Agricultural and Mechanical College in partial fulfillment of the requirements for the degree of Doctor of Philosophy in The Interdepartmental Program in Business Administration (Marketing) by Yana Kuzmina B.S.‚ Moscow State Technical University (Russia)‚ 2001 M.B.A.‚ Southeast Missouri State University‚ 2004 August‚ 2009 ACKNOWLEDGEMENTS
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Problem Definition: The main problem faced by Yum! Brands Inc. is a lack of integration between the brands‚ which causes further operational and strategic issue for implementing the company’s current strategy of multibrand operations. This issues with multibranding have become increasingly acute with the international expansion‚ which is not possible unless the brands within Yum! learn to work together and to derive synergies from joint operations. Situation Analysis: The problem of integration
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classified into three categories based on the price Product overview: Lifebuoy is one of the oldest brands of soap bar that is market by the Unilever group. The original Lifebuoy was first produced in 1895 in the UK. Though the soap is no longer produced in the UK‚ it is still produced in many countries around the world and is the market leader in every Asian market that it is sold. The brand is very popular among the rural population with more than 50% of its sales in rural Asia. With a goal to
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Superhero True When I was a little boy‚ I never found interest in my toys‚ ‘Cus there you were across the street‚ Looking so pretty and soundin’ so sweet‚ And I knew that all I wanted to do‚ Was to be a superhero just for you. I would come to the rescue‚ Save the day‚ I’d always be there to push you outta harm’s way‚ And when I felt weak all you’d ever have to say‚ “Is I love you‚ my Superhero True.” Oh‚ we stuck together through the years‚ I held your hand through the struggles and the fears
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While writing my personal development plan‚ I realized that I am currently in the process of finding my own true north. I still feel lost but with some of the guidance in this book‚ I am beginning to understand where my own compass lies. It was also nice to read that there is no one style of leadership that is correct and that there are no universal traits or characteristics to effective leadership. This insight provided by TN really gave me a positive outlook as I had always thought to myself‚ I
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III. Overview of the Company and Brand A. Internal Analysis Company Overview: Marketing Strategy of Brand a. Brand description‚ product line overview classification Nike carries a wide selection of all kinds of athletic shoes. Running shoes‚ basketball shoes‚ casual shoes‚ trail shoes‚ and cross trainer shoes. Nike tends to be more on the expensive side when compared to otherathletic shoes brands in the market today‚ but with such a strong brand reputation people continue to buy
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Brand Wars "To be‚ or not to be: that is the question" To rise as the new prodigy or to remain imbecile - An issue churning in the minds of all the ’brand owners’. Brand Wars have been going on for decades but it has taken a completely new outlook in the recent years. The fierce battle between brands of the same genre continues as one tries to rise over the others as superior to lead the market. Looking back at the 70’s we can see the brawl between the two highly popular brands Pepsi and Coca-Cola
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The True Metamorphosis The Metamorphosis by Franz Kafka offers much to be critiqued‚ including the reason why Gregor Samsa was transformed into a hideous beetle. The truth is Gregor had put himself into a position of demise long ago. Over the years‚ he had worked himself into both physical and mental exhaustion. Gregor was the sole provider‚ and eventually his family grew less appreciative of him. His relationship with his family had gone south. They were no longer as close‚ and it were as
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Brand Personality The aim for the brand personality of our product is to come across as a more luxurious option in comparison with other share bags; we believe this could give our product an edge on the competition. We believe a more luxurious and classy brand personality will appeal more to our target market. Our target market for this product is women from the ages of 28-40; we are particularly aiming at middle class women who are of a professional stature who have a more luxurious approach to
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