CASE 1-2 : McDonald’s expands globally while adjusting its local recipe Discussion Questions : 1-18. The key elements in McDonald’s global marketing strategy are based on the concept of this quick-service restaurant which is delivering three things to customers: inexpensive foo‚ quick-service and clean and familiar environment. Memorable advertising and intensive promotion efforts are two important tools that made McDonald’s one of the world’s most valuable brands. For instance “I’m loving it”
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Case Study 1 Currently‚ Tanglewood is trying to achieve a companywide environment that mirrors their blueprint of how they ran their 10 stores in 1984. The structure at that time was focused on employee participation‚ customer satisfaction‚ and profitability. The company’s culture and values are distinct from most of their competitors. This allows each employee or associate an environment to grow and achieve various positions within the company. That being said‚ the following are my recommendations
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Raphaella Mercier Case 1 Trade Barter‚ the Rimzi Chamber of Commerce and the Rimzi University of Economics 1. What kind of studies should the Chamber perform to assess the likelihood that RUE could benefit from use of the trade barter system? The Chamber members should conduct studies to see what exactly the university would be in need of most‚ to see if the trade barter system would be beneficial. The study should also be conducted to see what the university has to offer in barter. The results
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Principles of Marketing Chapter 5- Page 166 A. Case 5.1- How Color Used in Marketing 1. Q. Choose one of the following companies. What colors does it use predominantly in its logo or packaging? How do these colors affect the perception of its products? a. Wendy’s b. Microsoft c. L.L Bean d. Starbucks 1. A. The company I have chosen is Starbucks. Starbucks has three to four colors‚ which are black‚ white‚ dark green‚ and brown. Starbucks changed their logo few years ago so currently there are white
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Ian Borchers Bio201 Case Study #1 Lecture TTh 130-245p Lab W 300-550p Water Can Kill? Exploring Effects of Osmosis Part I – Three True Stories Questions 1. What sort of environment (hypertonic‚ isotonic‚ hypotonic) does consuming excessive amounts of pure water create in the body fluid that surrounds your cells? What effect would this have on your cells? - A hypotonic environment would be created in the body fluid‚ as there would be a lower concentration of solutes outside of the cell than inside
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Pei Shan Liu Professor: David Hossain Accounting 495 10/1/2012 Case 08-1 Go With the Flow‚ Inc. 1. Insurance Settlement Proceeds According to ASC 230-10-45-12‚ the insurance settlement proceeds should be classified as an investing cash flow in the statement of cash flow. “All of the followings are cash inflows from investing activities: a. Receipts from collections or sales of loans made by the entity and of other entities’ debt instruments (other than cash equivalents and certain debt
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Case Study 1: Green Computing Research Project – Part 1 Green Computing Research Project Charter Abstract The purpose of this paper is to prepare a project charter for the Green Computing Research Project. Assume the project budget is $500‚000 and will take six months to complete and that you must select the project team as soon as possible. Use project charter examples from Chapters 3 and 4 as support in your answer. Green Computing Research Project Charter Project Title: Green Computing
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Case #1: Movies Why aren’t you going to the movies? No good movies Too expensive Bad experience Other ways to see movies Better things to do for the $ Better experience at home What would make you go back to the movies? Lower ticket price Food/beer Group discount Cheaper Loyalty/Reward Older movies Marketing (limited) Better location Better seats Better technology Better plots/TV Content Hit Books make movies from those No Ads Better Customer Service Tell people to be quiet if they are loud
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Case Study #1: STARBUCKS Seattle‚ Washington QUESTION #1 So‚ what does Starbucks need to do to return to growth and profitability? Should it lower prices? Should it expand its menu? What should be its strategy? In order for Starbucks to return to growth and profitability they should focus on the cost structure and tackle the net margin issue which would increase its Return of Equity and make a better use of its existing assets to increase its Return of Assets. A strategy of this would
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Case Analysis 1- Leading the New Plan 1. What went wrong for Alejandro? What mistakes did he make? Firstly‚ Alejandro’s team members did not view him as an authentic leader. They had no respect for or confidence in him probably because they sensed his self doubt so they disregarded his plan and did not pay attention. Secondly‚ Dan answered his phone and left for his weekly tennis game which everyone seemed to know about except Alejandro. As soon as the other team members saw that Dan wasn’t
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