Case Study: Mattel and Toy Safety 1. Introduction 1. Situational Analysis Mattel Inc.‚ headquartered in El Segundo‚ California was the global leader in design‚ manufacture and marketing of toys and family products. Mattel toy lines included such best selling brands as Barbie‚ Hot Wheels‚ Matchbox‚ American Girl‚ Radica and Tyco as well as Fisher-Price brands including Little People‚ Power Wheels and a wide range of entertainment-inspired toys. In 2007‚ Mattel manufactured about
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research on toys at Target. What I discovered was that mostly all gender-neutral toys have to do with educational toys and toys for children whose mindset does not see that’s a girl or boy toy. All the gender-neutral toys were colorful‚ but mostly used green‚ blue‚ yellow‚ and red colors‚ thus making targeting boys and girls. What I found in the masculine toy section was that mostly all the toys were blue‚ black‚ or dark colors. Lots of toys promoted violence like the Nerf guns and Power Ranger toys with
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Date: Mar 19‚ 2013 “A Toy ’s Story Observation” When you think about toys the first thing that comes to mind is the joy they gave when you were a kid growing up‚ and the smile they put on your kid’s face when you see them playing with them on a daily basis. What if toys could talk? What information would they give us? What would they tell us? Recently I set out on a quest to better understand what information I could get just by looking at the toys in my local neighborhood toy store and how they shape
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assignment is to choose a toy and assess and examine it under various headings using both primary and secondary research. Objectives Compile a comprehensive checklist of assessment criteria with which to critique my chosen toy use the checklist to assess my chosen toy. Write up and evaluate my findings. Outline and evaluate the role of the adult in relation to the toy. Rationale To have a better understanding of the development and play values of a toy. To see how my chosen toy Lego stands up in
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G.G. Toys 1. Do you recommend that G.G. Toys change its existing cost system in the Chicago Plant? In the Springfield plant? Why or why not? In the Chicago plant‚ G.G. Toys should change its existing cost accounting system from the legacy or traditional costing methodology to activity-based costing (ABC). In allocating overhead as a percentage of direct labor cost‚ the margins of 9% and 34% in the Geoffrey doll and the specialty branded doll #106 respectively‚ do not reflect the actual cost of
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While walking in Wal-Mart today I happened to find myself in the toy section. The first thing I did was to take a look at the boys section and then the girls section. The reason I split those to up is for what I found. I looked down each. When I looked down the one section it was more dark and gloomy looking. Then I walked to the other isle and looked down that one. What I seen in that isle was a much brighter isle which was lit up with bright colors. I entered the girls section first and
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Engineering Toys for Girls Goldieblox is a toy company that creates interactive toys aimed at sparking an interest in innovation and engineering in young girls. The creator behind the idea and company was a graduate engineering student who noticed the disproportionality in her classes among male and female students. She correlated this disparity with walking down a girls’ toy aisle and being overwhelmed with pink and dolls in comparison to the boys’ aisle with engaging toys. The toy product combines
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Toy Story I believe you presented Toy Story to us to show the personalities of the toys are a lot more complex and for the class to relate what we have been learning in class. The film uses a constructed text in order to put across a theme of two very different characters learning to work together beyond their rivalries to rise above a common enemy and work towards a common goal. I believe the team work that Woody and Buzz created can be applied to how two different people can work together to achieve
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who never lost a toy. Isaiah Gilmore‚ the richest kid in the world‚ saved all his toy.. Isaiah had carried a Trigger Happy skylander toy‚ everyday. He was walking to a taxi and dropped it without knowing. A boy named Caden picked it up and tried to give it back to Isaiah‚ but Isaiah had already drove off in the taxi. Isaiah got in the taxi and stared out the window and he couldn’t find his toy. Isaiah wondered what he will do now since the taxi has taken off. Caden wanted to return the toy to Isaiah
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about the toys of my youth and the toys of today. Do you remember the toys of your youth? I remember mine‚ they were much different then the toys of today. They were durable and could take a beating. Just like the saying “takes a licking and keeps on ticking”‚ you could play with them for hours and they wouldn’t break. The toys that I had didn’t break as easy as the toys of today. I had a variety of toys meant for boys and girls; Barbie dolls‚ cap guns‚ and even matchbox cars. Most toys seemed to
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