CASE ANALYSIS “Leadership‚ Innovation and Change at Procter and Gamble” Procter and Gamble has capitalized on innovation and creativity to lead the consumer and household product industry. This paper will explore some strengths and weaknesses‚ as well as opportunities and threats that Procter and Gamble had utilized to sustain its success and competitiveness. This case study will also explore some characteristics of innovative organizations and why they have chosen to be innovative. I. Situation
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Procter & Gamble ------------------------------------------------- ADMN 404: Assignment #2 Leah Cohen EXECUTIVE SUMMARY Procter & Gamble started in 1837 with William Procter and James Gamble coming together to make and sell candles and soaps. This simple business has since transformed into a global manufacturing‚ distribution and marketing company providing over 300 brands to consumers. Today‚ Procter & Gamble is the world’s biggest consumer products company with more than $80
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Switching costs are low or in most cases null. Position of the company in the Industry: P&G has a global leader position in the consumer goods industry with many well known premium products in its portfolio like: - Fabric and Home Care: Tide‚ Cascade - Baby‚ Feminine and Family Care: Bounty - Beauty Care: Max factor‚ Cover Girl‚ Head & Shoulders - Health Care: Crest - Food and Beverage: Folgers Coffee Company Strategy Analysis Procter & Gamble is a related diversified company with
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1.1THE INTERNAL FACTORS EVALUATION (IFE) MATRIX. The IFE matrix is a summary step in conducting an internal strategic management audit of the PepsiCo. This strategies-formulated tool is to summarize and evaluates the major strengths and weaknesses in the functional areas of business. It also provides a basis for identifying and evaluating relationship among those areas of a business. Internal strength One of the strengths that can be found in PepsiCo is in term of strong brand equity. PepsiCo has
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2 Procter & Gamble Case Study Contributors: Kyla Porter‚ Gladys Moreno‚ Jennifer Peters‚ Jessica M. Hernandez. California State University San Marcos 2 TABLE OF CONTENTS Company Summary Business Description Company Timeline Company Analysis Business Developments- A Review Discussion of Business Strategies 1. Expanding Their Portfolio 2. Developing Adjacencies 3. Entering New Categories With Disruptive Innovation 4. Growing Share 5. Growing Markets SWOT Analysis Strengths Weaknesses Opportunities
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History William Procter‚ a candle maker‚ and James Gamble‚ a soap maker‚ immigrants from England and Ireland‚ respectively‚ formed the company initially. Alexander Norris‚ their father-in law‚ called a meeting in which he persuaded his new sons-in-law to become business partners. On October 31‚ 1837‚ as a result of the suggestion‚ Procter & Gamble was born. In 1859‚ sales reached one million dollars. By this point‚ approximately eighty employees worked for Procter & Gamble. During the American
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Background of the Company The Procter & Gamble Company (P&G) boasts dozens of billion-dollar brands for home‚ hair‚ and health. The world’s largest maker of consumer packaged goods divides its business into two global units: Beauty and Grooming and Household Care. The company also makes pet food‚ water filters‚ and over-the-counter acid-reflux medication. About two dozen of P&G’s brands are billion-dollar sellers‚ including Always‚ Braun‚ Crest‚ Fusion‚ Gillette‚ Head & Shoulders
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The Procter & Gamble Company‚ incorporated in 1890‚ has continued to be one of the leading manufacturers in the consumer home goods industry. A large portion of their success is attributed to the sales of their light-duty liquid detergents (LDLs) in the Packaged Soap & Detergent Division (PS&D). Procter & Gamble’s three main LDLs‚ Ivory‚ Dawn‚ and Joy‚ maintain a 42% market share in the industry. As consultants‚ we will explore new growth opportunities to increase profits and
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Procter and Gamble Case Study Procter & Gamble Executive summary: Procter and gamble is one of the most successful companies in the world. the company markets its brands in more than 140 countries‚ and had net earnings of $1.6 billions in 1990.the Canadian subsidiary contributed $1.4 billion in sales and $100 million in net earnings in 1990.it was recognized as a leader in the Canadian packaged-goods industry‚ and its customers brands led in most of the categories in which the company competed
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Procter and Gamble Case Project Assignment 1 Company Overview For our company we have chosen Procter and Gamble. Procter and Gamble’s primary source of income is through branded consumer packaged goods such as Tide‚ Dawn and Gillette. Since their founding they have had three core elements that have remained intact since the foundation of the company. These elements are: purpose‚ values and principles. The first element is purpose and this is basically their mission statement.
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