Acknowledgment We have a great pleasure to present the project report on ³Distribution channel of Proctor & Gamble Head & Shoulder and its Competitors´ The study of different distribution channel is enchanting as well as interesting for us to undertake. We completed this project under the guidance of Prof. (Dr.) Dindayal Swain. We would like to express our heartful gratitude and immense thanks to Prof. (Dr.) Dindayal Swain for proper guidance and for providing us opportunity to this project. We
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STUDY QUESTIONS Eli‚ Lilly 1998 (A): Strategic Challenges 1. What were the strategic challenges for pharmaceutical companies in the 1990s? 2. How did Lilly respond to these challenges? How does globalization allow Lilly to better cope with them? 3. Suppose that you are a top manager of a Korean pharmaceutical company. How would you formulate your strategy in the face of pharma giants’ (like Lilly) aggressive strategic moves toward globalization? Taiwan Semiconductor Manufacturing
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Defining problems; There is a doubt if Gillette trade-up model still works. "It’s already “the best a man can get”‚ and men aren’t as willing to pay more for better. Pricing‚ which has tempted thieves and led retailers to put blades behind locked glass cases‚ makes purchases less convenient and promotions less effective. Consumers chooses inexpensive price with high quality but the reverse for the Gillette with high pricing model focus. Now the consumer trend seems to be on durable razor than a disposable
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Product Development and R&D strategy‚ patents ResMed developed a CPAP device to help prevent OSA in those patients with sleep apnea. 30% of CPAP patients discontinued therapy b/c of the discomfort of having constant air pressure delivered to them. ResMed saw the need to develop VPAP which varied the air pressure during exhalations. Ultimately‚ they wanted to create AutoSet which sensed and delivered the appropriate air pressure to the patients. However‚ the patents for this device were not
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Staples – 2011 Forest David A. Case Abstract Staples is a comprehensive strategic management case that includes the company’s year-end 2010 financial statements‚ organizational chart‚ competitor information and more. The case time setting is the year 2011. Sufficient internal and external data are provided to enable students to evaluate current strategies and recommend a three-year strategic plan for the company. Headquartered in Framingham‚ Massachusetts‚ Staples’s common stock
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01 Chapter 43550 10/31/08 11:37 AM Page 34 Company Cases 34 Part One Chapter 1 | Defining Marketing and the Marketing Process 1 COMPANY Case Build-A-Bear: Build-A-Memory THE PRODUCT On paper‚ it all looks simple. Maxine Clark opened the first company store in 1996. Since then‚ the company has opened more than 370 stores and has custom-made tens of millions of teddy bears and other stuffed animals. Annual revenues reached $474 million for 2007 and are growing
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The interesting events from CoBot’s standpoint are those‚ which were not expected or least expected to happen‚ from the CoBot’s past task execution data. We define these interesting events as anomalies-- deviation from the expected data. The expected value for an event can be computed from the respective log table‚ we create by analyzing the bag files. Using the expected data we identify the instances which are anomalies‚ and verbalize them comparing it with a past instance or the expected data for
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40 M advertisingRemove other benefits like giardia & cryptosporidiumMore expensive‚ more technologicFirst mover for Faucet Mounted FilterP&G deal for the companyMore benefits for the system. | Low price product No advertising Proctor and Gamble | Culligan‚ Electrolux‚ Sunbeam‚ Kenwood‚ Mellittta‚ Teledyne‚ Omni‚ BOTTLED WATER | Promotion and Advertising 50/50 in how it works and how taste Taste benefits (improve in health) clean and fresh water‚ waterfall images 100 million cumulative
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CASE STUDY ‚ Au Bon Pain This is a company which has achieved great success and soon had become the leader on the market. If we could describe them by only one word that word would be: Quality. Very quickly they became recognizable. Despite that they gained a lot of competition in the market they were still trying to develop. The company began to develop so quickly that they had to make some changes. They stopped and focused their attention on the structure of the company‚ the company inside.
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Case 1: Chevron October 24‚ 2011 Introduction of the Company Chevron began with the discovery of oil north of Los Angeles in 1879 and was originally named the Pacific Coast Oil Company. Later John D. Rockefeller’s Standard Oil bought Pacific Oil in 1900 to form Standard Oil (California). In 1911‚ the Sherman Antitrust Act would force the breakup of the parent Standard Oil and Chevron became Standard Oil of California or Socal. Socal would go on to form joint venture with Texaco in 1936
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