with an agency or media buyer‚ you need to walk in armed with your own goals and objectives. You also need to be able to oversee what they’re doing with some intelligence‚ so a grounding in the basics is always a good idea. 14 SleepSavvy • May/June 2006 F urniture and bedding retailers are tempted to advertise in all available media – after all‚ everybody needs furniture and mattresses. But small businesses can seldom afford saturation advertising. You must be selective in the media that reaches
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Case Overview Thomas Zimmermann‚ manager of the European Sales Division from Computron‚ has to give a reasonable bid to win the contract of 1000X digital computers to Konig & Cie AG (Germany)‚ which is the largest chemical company and comprises of 80% business for Computron in Germany in 2005-2006. Because there are conflicts between the company pricing policy and the bid requirements due to tough competition‚ we will explain in the following the strategic positioning that Thomas Zimmermann needs
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Wen-hsin Hsu Questions of Cases Case 1: Accounting for the iPhone at Apple Presentation date: Oct 22 (Authors: Brochet‚ Francois;Palepu‚ Krishna G.;Barley‚ Lauren) 1. In your opinion‚ are GAAP or non-GAAP numbers most reflect the economic reality in Apple? 2. Discuss the impact on financial statements for GAAP and non-GAAP numbers. 3. Should APPLE lobby for their non-GAAP numbers to be sanctioned by FASB? 4. Does it matter if the revenue recognition rule for smartphone changes? Case 2: Bausch& Lomb
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`Case analysis of Unidentified Industries--2006 Although different industries have their own characteristic‚ we can see some common features in certain industries. Thus we divide them into 4 kinds: Service‚ retail trade‚ manufacturer and online seller. List as below: Classification of Different Industries and their features 1. Service (Table 1) Advertising agency (AG) Commercial bank Health maintenance organization (HMO) →Their services are based on human resources. They do not need
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Questions for Consideration When Preparing Cases Riley Supply 1. Use a spreadsheet program such as excel. Keep all numbers for a particular year in the same column. 2. Prepare two indirect statements of cash flows. One for 2004-2005 and one for 2005-2006. 3. Calculate common sized income statements for each year. 4. Calculate all financial ratios. Use “A Basic Set of Financial Ratios” from Desire2Learn as a guide. 5. Identify the major factors influencing Riley’s cash flow. Use the cash flow statements
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companies take third-party proceedings that develop models of catastrophe loss probabilities. Based on the numbers form Exhibit 5 of the case we see that according to AIR Worldwide which provides information on the loss probability that Insured Loss if the listed Hurricanes Recurred in 2006 is 151.2% more than the case writer estimates of Actual Reported Damage in 2006. As you see from the table below differences in monetary terms and percentage change between these two different sources are huge except
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Viewing the Globe in 2006 and 2056 U.S. software engineer living in 2006 I am an Indian male earning a living as a software engineer in Houston‚ Texas. I earned my degree in India prior to moving to the United States‚ and came here on an H1B visa. I went to work for Merrick Corporation‚ a large company that provides oil and gas companies with leading edge information technology‚ software‚ hardware and services to increase the efficiency of their drilling and production operations. The hours were
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Warren E. Buffett‚ 2005 Case Questions: 1. What is the possible meaning of the changes in stock price for Berkshire Hathaway and Scottish Power plc on the day of the acquisition announcement? Specifically‚ what does the $2.17-billion gain in Berkshire’s market value of equity imply about the intrinsic value of PacifiCorp? Based on the multiples for comparable regulated utilities‚ what is the range of possible values for PacifiCorp? What questions might you have about this range? Assess the bid for
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CasesHelp Week 1. Google Inc. Case Questions 1. Review Google’s corporate webpage and annual report. How would you describe Google’s strategy? 2. Prepare a competitor analysis. How would you define Google’s industry? Who are Google’s competitors? 3. Prepare an environmental analysis. What are the major trends impacting Google’s industry? What are the growth prospects for Google’s core business? 4. Do you think Google’s industry is a competitive market‚ in the technical sense? Does Google have
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Case Questions 1. What is meant by the statement that training is extremely "faddish"? In an effort to remain on the "cutting edge" of a particular industry‚ organizations often shop for the most recent gimmick in training programs in hopes that it will provide them a competitive advantage over other firms. As a result‚ training entrepreneurs spring up around whatever is new in training approaches (e.g.‚ sensitivity training‚ OD‚ behavior modeling) without much attention to evaluation of results
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