Case study 1: Bajaj Auto Ltd. Your task : Analyze the position of Bajaj in the current market set-up‚ evaluating its strengths‚ weaknesses‚ threats and opportunities available. Bajaj Auto Ltd. (BAL) is one of the oldest and the largest manufacturer of automobiles in India and has been the market leader in scooters. In 1990s‚ the near monopolistic market structure‚ perhaps‚ lulled the company into being complacent and they gave way to the competitors like Hero Honda and TVS. Hero Honda and TVS
Premium Bajaj Auto Auto rickshaw Yamaha Motor Company
ICMR Case Collection Icfai Center for Management Research Bajaj Auto Ltd.: Overtaken in the Indian Scooter Market BSTR216 - Teaching Note 2006‚ The Icfai Center for Management Research. All rights reserved. No part of this publication may be reproduced‚ stored in a retrieval system‚ used in a spreadsheet‚ or transmitted in any form or by any means- electronic or mechanical‚ without permission. To order copies‚ call 0091-40-2343-0462/63 or write to Icfai Center for Management Research‚ Plot
Premium Bajaj Auto
Individual: Two Case Analyses (Exam) 30 Individual: Class Participation—Case Discussion 40 Group: Case Writeup/Marketing Plan 30 COURSE OUTLINE DATE SUBJECT Aug 30 Case 1: Bajaj Auto Ltd. Sep 6 Labor Day Holiday‚ Make-up Class to be scheduled Sep 13 Case 2: Mary Kay Cosmetics Sep 20 Case 3: Airmiles Sep 27 Case 4: Planet Reebok Oct 04 Case 5: Exam Case (TBA) Oct 11 Case 6: DHL
Premium Marketing 1970 2007
HOUSEHOLDS PRODUCTS (INDIA) LIMITED (D) Indore (in % of all toilet soap buyers) Total Penetration Total Buyers New Buyers Repeat Buyers Repeat Rate% 7.1 7.06 7.1 10 5.48 2.9 2.58 36.34 15.3 8.59 5.3 3.29 32.90 16.9 5.18 1.6 3.58 23.40 17.4 3.8 0.5 3.3 19.53 17.4 1.73 0 1.73 9.94 17.8 1.97 0.4 1.57 9.02 18.1 2.11 0.3 1.81 10.17 The above table depicts that the following characteristics in the 2 cities Hyderabad: a) Low penetration
Premium Marketing Product management
Factory building is a factor which should receive serious considerations on the part of the management of every industrial enterprise‚ new or old‚ big or small. Once the plant location is decided upon‚ the management’s next important task is to raise a suitable buildings for the plant. A modern factory building is much more than a mere work-shed. It is required to provide protection for men‚ machines‚ materials‚ products or even the company’s secrets. It has to serve as a part of the production
Premium House Building General contractor
and two kids on Bajaj Scooter. It truly was their own Bajaj. The Chetak from Bajaj was reliable performance wise‚ efficiency wise and it became part of nearly every home in the cities of India. A fast forward and today the once irreplaceable Bajaj Scooters are nowhere to be seen. The market has shifted from scooters to sporty bikes with greater fuel efficiency and performance. There is one thing that still remains as part of the roads‚ a Bajaj two-wheeler. In place of the robust Bajaj Chetak is now
Premium Bajaj Auto Motorcycle Suzuki
competencies – Bajaj Auto Pre - Demerger structure Promoter Group 30% Public 68% Bajaj Auto 0.05% Public Allianz 49% Allianz Allianz 100% 24% 74% Maharashtra Scooters Bajaj Auto Holdings 50% 26% Allianz Bajaj Life Insurance Company 5% Page 7 50% Bajaj Auto Finance Bajaj Allianz General Insurance Co Bajaj Allianz Financial Distributors Public 38% 74% 50% Public 6% 95% PT Bajaj Auto Indonesia 9% Bajaj Hindustan
Premium Bajaj Auto Auto rickshaw Insurance
support. Industry overview: Bajaj Auto Limited is an Indian motorised vehicle-producing company. Bajaj Auto is a part of Bajaj Group. It was founded by Jamnalal Bajaj at Rajasthan in the 1930s. It is based in Pune‚ Mumbai‚ with plants in Chakan (Pune)‚ Waluj (near Aurangabad) and Pantnagar in Uttarakhand. The oldest plant at Akurdi (Pune) now houses the R&D centre Ahead. Bajaj Auto makes and exports automobiles‚ scooters‚ motorcycles and auto rickshaws. Bajaj Auto is the world’s third-largest
Premium Bajaj Auto Auto rickshaw
A PROJECT REPORT ON Study of Life Insurance & Marketing Strategies [pic] OF BAJAJ ALLIANZ LIFE INSURANCE CO. LTD‚ Firozabad Submitted to U. P. TECHNICAL UNIVERSITY‚ LUCKNOW ===================================== In partial fulfillment of the degree of MASTER OF BUSINESS ADMINISTRATION 2008-2010 Submitted by Ankur Goyal MBA-III Semester [pic] INSTITUTE
Premium Insurance Life insurance
Usama 29 Mahesh Jagannathan 26 Section:SD2 BAJAJ PULSAR: “DEFINITELY MALE” Bajaj Pulsar is a motorcycle brand owned by Bajaj Auto in India. This bike has virtually redefined biking in this country. Pulsar launched in 2001 is the market leader in the 150 cc + performance bike segment. More than that‚ this brand changed the fortune of Bajaj Auto Ltd. Its highly masculine outlook with sporty‚ engine sound‚ smoothest power drive‚ dashing structure
Premium Bajaj Auto