Apple Inc Ad Campaign 1.By: Jeffrey Geil‚ Lizzy Silber‚ Alyssa Kaplan‚ Steve Cartoccio‚ Julia Goldwasser 2.Key Facts Key People: – Steve Jobs- CEO and Key Founder – Steve Wozniak- Co-Founder – Phillip Schiller- SVP Marketing – Tony Fadell- SVP iPod Division • 17‚787 employees full-time • Operating website: apple.com • Industry: Computer Hardware‚ computer software‚ consumer electronics 3.Apple Incorporated: Background Information Apple Inc. is an American consumer electronics multinational corporation
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PESTEL Analysis on Apple Inc. In analysing the macro-environment‚ it is important to identify the factors that might influence the organisation’s demand and supply levels and its cost (Kotter and Schlesinger‚ 1991; Johnson and Scholes‚ 1993). A PESTEL is one of the frameworks that help to understand market growth or decline‚ business position‚ potential and direction for operations (Kotler‚ 1998). PESTEL analysis is also useful when entering a new market or starting business operations in a new
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ALIAH UNIVERSITY Project-An organizational study of Apple.inc Introduction to the study of industry profile- Concept of organization- noun: organisation 1. An organized group of people with a particular purpose‚ such as a business or government department. a research organization" : company‚ firm‚ concern‚ operation‚ corporation‚ institution‚ group‚ establishment‚ consortium‚ conglomerate‚ combine‚ syndicate‚ body‚ agency‚ federation‚ confederation‚ alliance‚ coalition‚ association‚ movement
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Threat of New Entrants: When Apple first began in the early 1980’s‚ the threat of new entrants was significant. PCs were a relatively new commodity with little distinction‚ few competitors‚ and no government regulation‚ and although initial R&D was complex‚ assembly was simple. Unsurprisingly‚ new firms emerged quickly and forced Apple to differentiate its product over time. This push continued through the years‚ and ultimately‚ Apple was forced to create more innovative‚ unique‚ and quality products—a
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Apple Inc. (Consumers Electronics Company) Economic Environment: More or less‚ every economic factor has an effect on the operations of Apple Inc. These may include; current economic situation (boom‚ recession‚ etc.)‚ credit terms‚ inflation or deflation‚ strictness of interest rates‚ unemployment levels‚ stability of exchange rates‚ stock exchange trend‚ etc. Apple’s business can be affected by all these factors either positively or negatively. For example‚ during the inflation periods
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Apple Inc Patent Map/ Track pad As I have searched in the query of WIPO patent scope for the track technology of Apple Inc. I have found 3 patent which is track for music‚ track for GPS and the last track pad which I choose track pad for further investigation. The new Magic Trackpad is the first Multi‑Touch trackpad designed to work with your Mac desktop computer. It uses the same Multi‑Touch technology you love on the MacBook Pro. And it supports a full set of gestures‚ giving you a whole new
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Strength Strength of the brand‚ market share and strong financial performance Apple Inc. has a reputation for being a highly-innovative‚ well-functioning and well-designed product with a track record of sound business performance. It is estimated that Apple’s brand is valued at $ 76.5 billion and in 2012; the brand was voted the second most valuable brand in the world (Jurevicius‚ 2013). The brand reputation has one of the best strong financial performance among many companies (Jurevicius‚ 2013)
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MSID YOUSSEF L0201MIMI1012 MARKETING MANAGEMENT INTRODUCTION Apple Inc‚ is a brand multinational company which is the USA’s most specialist retailer in advanced technology like computers‚ cell phones and softwares. From the best products of this company that are used all around the world we can find the Iphone which is one of the most advance cell phone ever created or the Ipad and IPod or softwares like ITunes and IWork. By choosing the company‚ we shall apply the 4ps in the marketing
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Table of Contents Introduction 3 Problem Statement 3 Objectives 4 Solution 5 Budget 6 Qualifications 7 Conclusion 7 Introduction Since its introduction to the public on April 3‚ 2010‚ the Apple iPad tablet device has become a revolutionary teaching tool embraced by both the K-12 and higher education markets. With thousands of educational applications currently available and accessed through
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society along with the environment (Clarke 2004). Apple Inc. is ranked 1st as the 2016 world’s most valuable brands (Forbes 2016). The corporation was established in 1976 by Stephen Wozniak‚ Ronald Wayne and Steve Jobs (Forbes 2016). It produces and markets digital devices‚ professional applications and software (Forbes 2016). In 2016‚ the company has more than half a million workers around the world (Apple 2016a). As a world leading corporation‚ Apple bears a great responsibility to be able to perform
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