intensive products provided by the industry mature over time and become commodities. As stated by Soota‚ MindTree is a combination of consulting-led IT-services business and intellectual property-led R&D-services business. The IT-services business has a lot of intellectual capital in tacit and un-codified form. The R&D services require unique solutions for different projects and therefore the relevant knowledge can not be codified. Both the businesses are closely knit through a matrix structure of employees
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marketing? How it is different from domestic marketing? International marketing: International marketing involves recognizing that people all over the world have different needs. Companies like Gillette‚ Coca-Cola‚ BIC‚ and Cadbury Schweppes have brands that are recognized across the globe. While many of the products that these businesses sell are targeted at a global audience using a consistent marketing mix‚ it is also necessary to understand regional differences‚ hence the importance of international
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This is a case analysis with the help of my good friend Jewel Kristian Taino of DLSU-MBA taking Strategic HR. Background and Facts of the Case ARISE is a Destination-for-a-day spa that provides service with an emphasis on the health benefits of a spa treatment‚ fitness and well-being. The spa opened in May 11‚ 2009 which was founded by Kristen Chambers‚ a devotee of spa treatments herself. The business originated from a company named ABROAD‚ an international travel company in 1999 which was then
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Threat of New Competition & Intensity of Competitive Rivalry Domestic competitors: According to exhibit one in the case‚ firecrackers and fireworks total revenue in China increased 36.01 percent from 2007 to 2009. As the hometown of firecrackers and fireworks in China‚ Liuyang naturally had increased revenue in firecrackers and fireworks. The revenue went up 68.33 percent from 750‚000‚000 USD to 1‚262‚500‚000 USD. Moreover‚ fireworks industry is a low- technology and traditional industry. The
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strategy use‚ builds fluency‚ enlarges vocabulary‚ and builds knowledge of the world. And so we are given a task to read Filipino fiction books. There is a range of choice of books that were given to us and I choose the book of F. Sionil Jose‚ entitled Tree. Francisco Sionil Jose or simply known as F. Sionil Jose‚ he is one of the most prominent authors of literary books in the Philippines; he created a lot of books that tackled the different issues such as domination‚ deliverance‚ compassion‚ social
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trademarked‚ Pentium. The “Intel Inside” campaign was the answer for the brand awareness problem. This campaign helped move the Intel brand name outside the PC and into the minds of customers when the Intel gave significant rebates to computer manufacturers to include Intel logo in their PC ads or add the “Intel Inside” sticker on the outside of theirs PCs and laptops. It succeeded in distinction and then raising customer’s brand awareness in its very first step of marketing campaign. The later achievements
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CBI Holding Company‚ Inc. Case Solution I. Summary A CBI Holding Company was a New-York based parent company for several wholly-owned subsidiaries. These marketed an extensive line of pharmaceutical products that were purchased from drug manufactures‚ warehoused in storage facilities and then resold to retail pharmacies‚ hospitals long-term care facilities and related entities. CBI’s chairman and president Robert Castello was the seat of the CBI‘s troubles and principal implementer of
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Porter’s five forces analysis 1 Competitive Rivalry: The competition in the automotive sector and specifically in the one of the light commercial trucks was quite high because the huge quantity of brands. Despite this situation GAZ in late 2009 was onwing approximately the 50 % of the market share in the commercial vehicle sector (Gazelle was the most popular light commercial vehicle in Russia) while
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segment more than 25 years with its distinctive individual hotel brands. On the contrary‚ guests want to see one unique brand‚ same quality and service at every hotel that they stay under one corporate brand name. One corporate brand strategy help companies increase their retention rate‚ make multi-cross selling and have loyal repeat buyers. Guests also tend to tie the brand of hotels that they stay before with a corporate brand that they are familiar with. Above mentioned issue signals that
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Summary This case explores the possibility of a brand extension for Revital‚ the bestselling vitamin and mineral supplement and number-one nutraceutical brand in India and a top Ranbaxy Global Consumer Healthcare product. The case examines Revital’s shift from a prescription product to a popular over-the-counter (OTC) brand and explores Ranbaxy’s strategies to position Revital as the brand with the highest recall. It assesses Revital’s competitors in India’s booming nutraceutical market in a scenario
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