Culture Ben and Jerry’s corporate culture is one that focuses on the environment‚ its products‚ and people. The corporate culture of “Doing Good by Doing Good” and “Peace‚ Love and Ice cream” establish the guideposts for how employees behave in the business. Ben and Jerry’s hold a deep respect for people both inside and outside the company. Ben believes that “Businesses have a responsibility to give back to the community‚” while Jerry believes that “If it’s not fun‚ why do it?” Both Ben and Jerry
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Ben & Jerry’s Homemade – The Unilever Scoop Case With four offers on the table‚ Ben & Jerry’s had quite the decision to make. When it came down to it‚ they chose the most attractive offer which turned out to be with Unilever. As time passed‚ this was shown to ultimately be a very wise choice as the financial results would later show impressive results. These impressive results could be seen by looking at how the operating margins tripled and were able to maintain a 700M operating profit in succeeding
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Jerome Bruner: Laws‚ Life‚ and Literature Jerome Bruner states “we have implicit intuitions about how to make a story or how to get the point of one.” The book starts by explaining the structure of narrative‚ using the concept of peripetia. “Peripetia is a sudden reversal of fortune stories‚ presumably in contrast to logic or science‚ seen too susceptible to ulteriority‚ to special pleading and particularly to malice. Bruner argues that stories focus not on what is‚ but what could be or might
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Vermont’s famous ice cream markers‚ Ben & Jerry’s‚ started the City Churned campaign summer of 2013; where five major cities voted in traditional and non-traditional ways to create a unique flavor that capture elements of the city. The five major cities were Seattle‚ Portland‚ San Francisco‚ Washington DC and New York City. Ben & Jerry’s also teamed up with local favorites to make the flavor even more represent the city it is for. At the end of the summer‚ Ben and Jerry’s served the final product
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Case Studies in Finance: Managing for Corporate Value Creation Fourth Edition July‚ 2002 Robert F. Bruner Distinguished Professor of Business Administration Darden Graduate School of Business Administration University of Virginia Post Office Box 6550 Charlottesville‚ Virginia 22906 Email: brunerr@virginia.edu Web site: http://faculty.darden.edu/brunerb/ ABSTRACT: This book presents 46 case studies in finance‚ targeted toward upper-level undergraduates and introductory and intermediate-level MBA
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Ben & Jerry’s Homemade ice cream Inc. Tutor’s Introduction This case study comes from the second edition of Business Strategy: an introduction published in 2001. It is very readable and interesting‚ providing students with insights into how two entrepreneurs who set up an ice cream shop in a renovated petrol station became the names behind one of the most well-known ice cream brands around the globe. Students will find out how Ben and Jerry tackled the almighty (at the time) Pillsbury and Häagen-Dazs
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The Ben & Jerry Short Story Thursday‚ April 17‚ 2008 Name: Jonathan Burnett Class: TTH 12:30 Date: Thursday‚ April 17‚ 2008 Title: The Ben & Jerry Short Story General Purpose: to inform about Ben & Jerry Specific Purpose: to get the audience to think about how interesting this topic is Central Idea: Ben & Jerry Main Points of Body: 1. How Ben & Jerry met 2. How they started their business 3. How they contribute to the betterment of society Method of Organization: chronological
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Assess the strengths and weakness of the company Horniman Horticulture. Over the past years‚ Horniman Horticulture ran very well under the control of Bob and with the overseen of its finance by Maggie. Firstly‚ no debt happened through the management. Secondly‚ their equity capital kept increasing which resulted from the revenue was $788‚500 in 2002‚ however‚ it was $1‚048‚800 in 2005 with the revenue increased by 15.5% based on 2004. It is obviously that the business had a overall prospect. Finally
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Ben & Jerry’s Homemade Ice Cream Inc: A period of Transition Despite making the first yearly loss in 1994‚ the company’s health cannot be written off. The loss in 1994 can mostly be attributed to some irregular factors like debt due to the asset write-down of $6.8 million resulting from abandonment of complex manufacturing system and incorrect assumption about the value at the St. Albans plant. The introduction of the "Smooth‚ No Chunks" line in the same year also resulted in some extra advertising
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Ben and Jerry’s Case Study What makes a company great? Is it constant financial growth year after year? Is it producing a product that is known and recognized in millions of households around the world? Or is it being socially conscience while still providing a cost effective product? With Ben and Jerry’s ice cream company‚ it’s not enough to just be financially successful; they also strive to be socially successful. Ben and Jerry’s want more from their alliances with wholesalers‚ franchisees
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