In an attempt to become a more aggressive business operation‚ Hilton Hotels decided to change its strategic direction by venturing into the gaming industry. With this strategy came not only new opportunities but also large elements of risks and competition. In 1994 the growth in the gaming segment declined with gaming operating income down by 7% from 1993. The Hilton Hotels however had a 3% increase in occupancy from 1993. In view of this‚ it is important to understand market needs and develop marketing
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Michael Naftaly Spring 2015 Hilton Honors 1. How can a loyalty program help the property operator and brand owner manage customers better A loyalty program is a very useful tool in managing customers and more importantly trying to keep them. The first aspect a loyalty program aide operator and owners is the ability to track customer’s behaviors‚ wants
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1. What is Hilton’s Core Business? Hilton is one of the most internationally recognized names in the lodging industry. It began as a single hotel in Cisco‚ Texas in 1919 started by Conrad Hilton and over the next almost hundred years developed into a portfolio of nearly 3‚000 properties in 78 countries and a workforce of nearly 100‚000 people. In order to finance the quick expansion model‚ Hilton Hotels Corporations morphed into a franchising model. Total real estate investment is
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The Sioux tribe was impacted by Westward Expansion in many ways. The U.S. army tried to gain control of the Sioux ‚ many of whom entered and left reservations at will. The U.S. army then attempted to force the remaining Sioux tribe of the land by sending more forces under Colonel George Cluster into the hills of South Dakota. The Westward Expansion was also detrimental to the needs of not only the Sioux tribe but all Native American tribes. Most tribes depended solemnly on buffalo for food as well
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Tourism Hilton Hotels Case Study [pic] The ‘Understanding Travel and Tourism’ case study provides useful background information about Hilton Hotels. The first three sections of this case study are based on two presentations on the theme of ‘Reach Beyond’ given to employees of Hilton Hotels UK and Ireland as part of a major staff training programme. Benefits of Good Customer Service Guests tend to leave or defect from Hilton because:
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Hilton Lake Taupo Introducing Hilton Lake Taupo is one of the most popular hotel of taupo. It’s just 15 minutes’ drive from taupo airport. There are 113 rooms in our hotel. Taupo is a destination of many International tourist. Tourist travel there in vacations so they like to stay near taupo city. And our hotel is just 10 minutes from city centre. We provide a lot of facilities to our customers like‚ Daily Newspaper‚ serving animals‚ smoking available‚ free car parking‚ fitness centre etc
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Background: Hilton hotels started out in Cisco‚ TX being a small family owned business in the early 1900’s. By 1946 Hilton Hotels Corp became public and 8 years later acquired Promus Corp with the intention of continuing to diversify and cater to all customers whether upper class‚ middle class‚ business or personal. Fast forward to 2007 where now Hilton owns/operates and/or franchises close to 3‚000 properties and 500‚000 rooms in 78 countries ranging from ultimate luxury to middle class hotel chains
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HILTON HOTELS CASE Business Context/Key Business Drivers Hilton Hotels is one the biggest lodging company worldwide and has been recently acquired by Blackstone Group. In 2007 Hilton’s portfolio characteristics are: • close to 3‚000 hotels between all its brands; • Properties can be: a) directly owned; b) managed; c) franchised. The latter is the most common solution; • covers almost the possible spectrum of lodging. The IT function is considered part of the core business and the
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Hilton HHornors world wide : loyalty wars Hilton Hotels regards frequent guest programs as the lodging industry’s most important marketing tool‚ serving to direct promotional and customer service efforts at the heavy user. How should management of Hilton’s international guest’s rewards program respond when Starwood‚ a competing hotel group operating several brands‚ ups the ante in the loyalty stakes? Jeff Diskin‚ head of Hilton HHonors (Hilton’s guest reward program)‚ opened the wall street
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internal‚ value-creating activity that is central to the company’s ability to achieve a competitive advantage. • Distinctive Competency – An internal‚ value-creating activity that is unique and allows a company to achieve a competitive advantage. • Capability – A company’s ability to put its resources and competencies to productive use. Core competencies are rarely reliant on a single department – they are more likely to owe their existence to a strong collaboration between two or more departments.
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