"Case study 2 customer satisfaction survey of mercedes benz" Essays and Research Papers

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    458 18‚788 19‚380 16‚569 12‚435 4‚349 10‚651 256‚407 2‚423 4‚181 1‚285 2‚706 -1‚513 -4‚644 -2‚644 -2.63 0 0.00 2010 2009 11/10 % change +91 +2 +2 +10 +10 +15 +22 +15 +4 +14 +16 +6 -82 +20 +34 +29 +24 +19 +19 1 Adjusted for the effects of currency translation‚ increase in revenue of 10%. Divisions 2011 Amounts in millions of euros Mercedes-Benz Cars EBIT Revenue Return on sales Investment in property‚ plant and equipment Research and development expenditure thereof capitalized Unit sales

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    Asking each and every customer is advantageous in as much as the company will know everyone’s feelings‚ and disadvantageous because the company will have to collect this information from each customer (National Business Research Institute‚ 2009) Customer satisfaction has been a subject of great interest to organizations and researchers alike. The principal objective of organizations is to maximize profits and to minimize cost. Profit maximization can be achieved through increase in sales with

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    Lucas Pockett B-3002702 Defining Mercedes-Benzes’ brand strength MB’s brand is evaluated along the line of the CBBE pyramid. Which consists out of two sides the “left” and the “right” side‚ that stand for the rationale and the emotional route respectively of the brand equity creation. What makes a strong brand‚ is that both routes are incorporated into the brand building process. How this relates to MB is defined below. [pic] Keller‚ (2013) The resonance model 1. Salience‚ is defined

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    10-4. Mercedes-Benz All Activity Vehicle (AAV) The target costing case literature contains numerous examples of Japanese cost management practices; however‚ few cases describe the use of target costing by large companies outside Japan. The purpose of the Mercedes-Benz AAV case is to consider the competitive environment of a leading German automotive manufacturer and the company ’s response to changing competitive conditions. The teaching plan generally follows the suggested student assignment questions

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    Bibliography: 1. india times. (2012). Pentagon to End Exclusive Deal With RIM .Available: http://www.indiatimes.com/americas/pentagon-to-end-exclusive-deal-with-rim-45905.html. Last accessed 19th nov 2012. 2. india times. (2012). BlackBerry 10: RIM reveals more features .Available: http://www.indiatimes.com/mobile/blackberry-10-rim-reveals-more-features-41503.html. Last accessed 19th nov 2012. 3. india times. (2012). New BlackBerry 10 Devices on January

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    TABLE OF CONTENT SR.NO. CONTENTS PAGE NO. Executive Summary CHAPTER 1 Introduction 1.1 Introduction of Topic Objective Of Study Scope Of Study Limitation Of Study CHAPTER 2 PROFILE OF THE ORGANISATION 2.1 History & Detail Of The Organization 2.3 Vision and Mission CHAPTER 3 RESEARCH METHODOLOGY 3.1 Sample Design 3.2 Source and Method of Data Collection CHAPTER 4 DATA ANALYSIS AND INTERPRETIONS CHAPTER 5 FINDINGS AND SUGGESTIONS CHAPTER

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    SWOT Analysis Strength As for sure‚ Mercedes-Benz is a well-known vehicle business throughout the world. It is a global leader in premium cars and has a strong brand value. Hence‚ the strengths would be a lot than I expected. The brand reputation is the obvious strength for this company. Mercedes Benz is a famous German brand of premier automobile manufacturers in the world which is good in producing automobiles‚ buses‚ coaches and truck. It is also the world’s oldest company‚ which offers these

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    Children Act (2004) identify five outcomes for children Be healthy Stay safe Enjoy and achieve Make a positive contribution Achieve economic well- being 1. Education Act (1993) Parents of children under 2 years have the right to ask for the child to be formally assessed 2. Sex Discrimination Act (1975) Ensure that individuals are not discriminated against on the grounds of their sex 3. Race Relation Act (1976) Equality of opportunity must be promoted 4. Public Health Act (1984)

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    consistently achieving beyond sales target. WORK EXPERIENCE 2000 to Present Cycle And Carriage Automotive Pte Ltd Sales Consultant Responsible to hit quarterly sales quota. Currently in top 5 position. Responded and solved customers queries within shortest possible time. 1999 to 2000 Psalms Property Sales Manager Consistently met and exceeded personal sales target. Trained and motivated new agent. 1992 to 1999 Canon Marketing Services Pte Ltd

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    Customer Satisfaction

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    Kotler “Satisfaction is a feeling of pleasure (or) disappointment resulting from comparing through perceived performance in relation to his her exception”. Since customer satisfaction is an important goal of any marketing program it is necessary to establish factors which help satisfy the customers. * Quality * Fair price * Economic & Efficient * Efficient delivery * Serious consideration After sales service Meaning of customer Satisfaction Customer “He is

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