MKT 3416: Business to Business Marketing Case: “Oce Technologies & Croon Elektrotechniek” 1. List the points of parity‚ difference and contention between XES 870 DDS and the Oce 950. (No need for details‚ only points required) Points of Parity: * Equipped with control‚ copier‚ folder and a scanner. This allows legacy blueprints to be input and saved as digital files. * Hold 100 folded-sheets of paper with the available option of purchasing up to 9 additional stacker trays at a rate
Premium Cost Costs Price
Central Problem Why is there difficulty in getting hotel accommodations for Mr. Oscar Mendoza’s tour groups during peak seasons? Objectives 1. Determine what might cause the previous leasing of the Hotel Continental to be unsuccessful. 2. To avoid incurring the same losses as to what the previous records of Hotel Continental have experienced and undergone. 3. To fill up the 60% remaining capacity utilization of the Hotel Continental. 4. To provide Triumph Tours and Hotel Continental
Premium Business Expense Management
Case 2– Research in Motion- RIM 1. What were some of the challenges RIM faced to protect its Intellectual Property and how did RIM handle those challenges? There was a legal action between NTP and RIM over the intellectual property. RIM resolved the action. To protect its intellectual property‚ RIM agreed to pay $612.5 million to NTP Inc. to settle the fight. The dispute had threatened to end RIM’s BlackBerry e-mail service to millions of users in the U.S. and has been the subject of a four-year
Premium Research In Motion Innovation Patent
Electronic shop Dreams – Case Study Sartorio‚ Joey M. Engineering Management Date Submitted: August 10‚ 2013 Dr. Guillermo M. Rago Jr. Summary In 1979 a small shop selling transistor radios where opened by Mr. Andy Mallari. It carried a wide variety of assortment parts used in the assembly of electronic appliances. With his achievement‚ the owner is thinking to duplicate his strategy and spread his business in major cities of Cabanatuan. There came a time that Mr. Mallari’s perspective
Premium Recycling Electronic commerce Assembly line
Venezuela‚ Gary‚ and Sunchem were running at losses. Despite fierce competition in Europe‚ the major reasons for Frankfurt plant generating profits were 1) constant technical up gradations in the plant to improve the yields and reliability of Release-ease. 2) Manufacturing costs were the least and the production volumes were huge resulting in average yield on raw material A at 98.9%. The Venezuelan plant‚ started in 1964‚ had a no-frills design‚ and no improvements had been made thereafter. The educational
Premium Variable cost Costs Fixed cost
CASE 2 FOUR CUSTOMERS IN SEARCH OF SOLUTIONS OVERVIEW Four telephone subscribers from the same street in a suburb of Toronto complain individually to Bell Canada about a variety of different problems. Is there more to each problem than might appear on the surface? Does it offer Bell a marketing opportunity? TEACHING OBJECTIVES • Provoke a discussion of the potential underlying causes of consumer complaints. • Highlight the fact that complaints are often opportunities in disguise‚
Premium Telephone Telephone exchange Customer service
for their support and understanding when we are doing this case. To our group mates who shared their ideas and knowledge‚ for the patience‚ for the understanding‚ encouragement and hard work that they had given through the entire process and helped bring out the best in us during our hard time on the hospital duty. We would like to express our gratitude on the management and staff ofUnciano Medical Center and to our Clinical Instructor Mrs. Ma. Luz Dieron and to our Head Nurse Ms. RoanneCeninfor
Free Nursing care plan Nursing Caesarean section
Case Study in Credit and Collection Ma. Ciara C. Bitonga BSBA Financial Management The Case of the Scheming Employee Case Background The case is about a former OFW‚ Mr. Gonzales‚ who worked for 25 years in Saudi Arabia and decided to migrate in US. He gave his trust to his property administrator‚ but the said administrator took advantage the situation of his employer. The administrator tried to get money from Mr. Gonzales while Mr. Gonzales wasn’t aware of this. Time Context This case
Premium Saudi Arabia Boarding school Money
The Fashion Cannel 1. What are the pros and cons of the three segmentation scenarios? Read carefully the case and make a list of the pros and cons of each segmentation scenario. Use the following table to summarize your findings. Scenario 1: Broad-based Segmentation Targeting Scenario 2: Fashionista focus Scenario 3: Fashionistas + Planners/Shoppers Pros Already have male audience interest‚ 55% male Segment is strong with 18-34 year old females Smaller
Premium Finance Estimation
Case Study Analysis (Case Study #2) The Quiet Meeting 10/13/13 Introduction This case is about a sales supervisor‚ Debbie’s Ronson‚ having a group meeting with the sales department. The meeting was held to discuss two things‚ one last week’s performance‚ and two Debbie handed out a memo outlining a new format for scheduling their calls. At the end of the meeting Debbie discussed the meeting to one of her fellow supervisors‚ saying she gives them a chance to talk in
Premium Problem solving Case study Scientific method