Case Study Hy Dairies‚ Ltd. 1. What symptoms exist to suggest that something has gone wrong? The sales volume and market share of Hy Dairies’ gourmet ice cream brand had picked up significantly over the past two quarters compared with the previous year. As the vice president of marketing at Hy Dairies‚ Syd Gilman credited this achievement to Rochelle Beauport‚ the assistant brand manager at the time‚ and decided to reward her with a newly vacated post of marketing research coordinator. Based
Premium Stereotype Management Marketing
Name: Charles A. Ford____________________Case #: 1 2 3 Date:_14 Feb 2013__ 1. Skim the Case Key Person: Rochelle Beauport | Position: Assistant Brand Manager | Other People: Syd Gillman VP of Marketing | What: Rochelle believes women and minorities cannot hold a position in upper management | Why: Rochelle received a lateral position instead of a management position | When: The situation needs to be resolved Immediately | 2. Identify the issues and related OB concepts
Premium Management Factor analysis
Individual weekly case assignment 1- Hy Dairies‚ Ltd. RUIWEN RAN(N01014875) MGMT- 1500-OLG 1. Apply your knowledge of stereotyping and social identity theory to explain what went wrong here? In this case‚ there is a communication misunderstanding between Rochelle Beauport and Syd Gilman. Rochelle Beauport believed she did not get the promotion she deserved‚ moreover‚ it seems like that she had been sidelined for being a women and “could take the heart in marketing management. For this case‚ there have
Premium Social psychology Mind Understanding
Case study 3.1‚ HY DAIRIES‚ Ltd. Abstract Success relies on the choices or decisions we make‚ the right decisions can bring success and wrong decisions can cause disaster. Perception plays a very important role in the decisions everyone makes. People make decisions every day based on the perceptions they interpret. We perceive people‚ situations‚ and so forth with our own senses. However‚ what one perceives is not always accurate. People ’s perceptions can be misleading and can
Premium Perception Management Decision making
Hy Dairies‚ Inc. Case Study Analysis September 26‚ 2014 HY Dairies‚ Inc. Analysis Rochelle Beauport an assistant brand manager for HY Dairies and is one of the few women of color in brand marketing management. She played a prominent role in increasing the organization’s sales volume‚ and market share by improving sagging sales of their popular gourmet ice cream. This achievement did not go by un-noticed; Rochelle’s boss‚ Syd Gilman the vice president of marketing promptly offered
Premium Brand management Marketing Brand
Sample Assignment Read Case Study 3.1‚ Hy Dairies‚ on pages 85 and 86 in your textbook‚ and answer Discussion Questions 1–3 on your own before checking the suggested answers below. Suggested Answers to Case 3.1 1. Apply your knowledge of stereotyping and social identity theory to explain what went wrong here. It may seem that this case involves stereotyping—specifically‚ that Syd Gilman has stereotyped Rochelle Beauport. In fact‚ there is no apparent evidence of this stereotyping
Premium Social psychology Identity Scientific method
improving the sales of her brand (ice cream) for Hy Dairies she believes she is being “sidelined” because the company did not want women or minorities in top level management positions. ➢ When: Within the next few days‚ before she is assigned to her new job. ➢ To Whom do they make recommendation: Syd Gilman Analysis A. Issues and Symptoms (cause and effects) OB issue: Potential sexist and racist practices Evidence: 1. At Beauport’s previous job she was told that
Premium Marketing Employment Strategic management
Problem Statement Employees at Hy Dairies Ltd. are not receiving the proper acknowledgement or promotions based on their performance. This leads to employees believing that it is due to some form of stereotyping. An example of this can be seen in the marketing department‚ between Syd Gilman the vice-president and Rochelle Beaucoup an assistant brand manager. Due to Beaucoup’s results in last year sales‚ Gilman offered her a new position as market research coordinator. Beacoup thought of this
Premium Idea Telephone Concept
Case Study 3.1 HY DAIRIES‚ INC. Discussion Questions: 1. Apply your knowledge of stereotyping and social identity theory to explain what went wrong here. The case covers issues of how perceptions affect individual decision-making process. As an introduction‚ Syd Gilman‚ the vice marketing president at Hy Dairies perceived Rochelle Beauport as a potential marketing staff responsible to improve the sagging sales of Hy’s gourmet ice cream brand‚ thus decided to reward her with a new post of
Premium Stereotype Perception
Case Study Hy Dairies‚ INC.” The case study‚ “Hy Dairies‚ Inc.”‚ highlights an individual‚ Rochelle Beauport‚ whose career with the company seemed promising after a successful two quarters of increased sales of Hy’s gourmet ice cream. Syd Gilman‚ the vice president of marketing‚ was so impressed with Beauport’s effort and hard work that he decided to positively reinforce her achievement by offering her a position where he believed she would gain experience from higher profile work (Human Behavior
Premium Marketing Management Strategic management