Running Head: Matt Grant Case Study Brandee Pohlson Matt Grant Case Study Entrepreneurship Grantham University ABSTRACT Matt Grant is an ambitious businessman who has found himself at a critical life crossroad as he faces possible discharge from his corporate career while conceptualizing an innovative business endeavor. Trekking through a handful of failed corporate projects with the company he currently works for‚ he must decide whether he wants to play it safe and remain
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the same concept in Asia. Air Asia executed the cost leadership strategy with introduced ticketless travelling‚ one type cabin‚ free seating‚ and online booking trough internet that able slash the price into 40% - 60% cheaper than regular airlines (Declanegan‚ 2012) “Now Everyone Can Fly” described AirAsia’s value. Operational effectiveness and cost advantages created efficiency go directly to end user. Customer enjoy more surplus with price falls‚ and encourage more air travel among Malaysians
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services and allows passengers‚ freights‚ and cargo to transfer through the air using aircrafts. A good example of low cost carrier is Rain Air. by capturing the intrnational press and clientele‚ they are successeding. More other airlines for example; Air Asia‚ the focus of the present sutdy‚ have set goals to reach through effective administration of assets and effective planning structure. For achieving those objectives‚ Air Asia has a mission and vision‚ advertisment stratigic‚ techonological concernes
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or mental esteem. Cases of products and enterprises are discovered surrounding you. Each book you read‚ each video you watch‚ each email or instant message you send‚ each phone discussion you have‚ and each therapeutic treatment you get includes the operations capacity of at least one associations. So does all that you wear‚ eat‚ go in‚ sit on‚ and get to the
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It were also recognized as ‘Asia’s Leading Airline’ and the ‘Best Airline in SoutheastAsia’( Malaysian Airline System Berhad‚ 2011). MASkargo meanwhile was recognized as the ‘Best Air CargoCarrier in Asia’ at the 2009 while Malaysian Aerospace Engineering(MAE)‚ Repair and Overhaul (MRO) arm wasawarded the ‘2009 Best Asia-Pacific Airline MRO Operation’by two leading magazines in the industry( Malaysian Airlines System Berhad‚2010). Furthermore‚ Fireflywas recognized as the Best Value Airline of The
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Mergers and Acquisitions “Mergers and Acquisitions” or “M&A” is a general business term‚ which refers to transactions that result in the consolidation of companies. A merger is a combination of two companies to form a new company‚ whilst an acquisition occurs when one company purchases another‚ therefore does not form a new company. By its nature‚ a merger suggests the combination of two businesses under a mutual accord. The decision to merge is made by the management / board of each company
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motive driven company such as Air Asia has to develop me method on how to connect with the society’s lifestyle‚ demographics‚ and media. Technological point of PEST analysis relates with competing technology development with other competitors and effective information and communication between the market and the company. Political Analysis Political Analysis mainly states about the aviation acts and regulation which needed by aviation company such as Air Asia to operate their business. The
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Company overview: Air Asia After acquiring Air Asia from the Malaysian government in 2002‚ Tony Fernandes completely altered the business model of its previous owners and re-established the company with just 3 air planes. Owing debts of about 11 million U.S‚ this move was very risky; however by offering low cost prices‚ the company was able to attract sufficient travellers. After acquisition‚ 5 years later Air Asia became renowned globally as the least expensive airline in terms of cost per seat
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Abstract The main purpose of the report is to conduct the independent analysis of the recent trends and development of Air Asia (low cost carrier model) in the current economic condition. And this report clearly explains about the methodological approach used to find‚ select and analyses the data. Also this report provides a brief outline about the Air Asia. In addition this report exactly speaks about how they sustain in their industry by using the recent trends and modern technology. Introduction
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SWOT analysis of AirAsia Strengths Firstly‚ Air Asia has indeed a strong management team. This is clearly known as it has very strong links with the governements and airline industry leaders.This is partly contributed by the diverse background of the executive management teams which consists of industry experts and ex-top government officials. For example‚ Shin Corp (formerly owned by the family of former Thai Prime Minister - Thaksin Shinawatra) holds a 50% stake in Thai AirAsia. This has
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