Exploring Corporate Strategy CLASSIC CASE STUDIES The Brewery Group Denmark: Faxe‚ Ceres and Thor Flemming Agersnap The case study explains the strategic moves of Brewery Group Denmark (BGD)‚ a small Danish brewery fighting for a position in a world market. The case shows how small companies can co-exist with giant competitors in an international context and how a coherent international strategy can be built whilst allowing for different local strategies. BGD is an example of a firm which has
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Executive summary Anheuser-Busch (AB) Harbin Brewery Group‚ the fourth largest brewery in China was founded in 1900 and was acquired by Anheuser-Busch (AB) at $720 million in 2004. Known for its Hapi beer‚ the brewery holds 4% market share in China and is also the leading brewery in Northeast China. The external environmental analysis has indicated the overall attractiveness of the beer industry in China due to tremendous growth potential. However‚ there are also threats for AB Harbin which will
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Richie and Kevin are advised that their brand name‚ ‘Belter Brewery’‚ and their unusual bottle shapes can be protected through registration of a trademark for the former and registration of a design rights for the latter. In registering the brand name in the United Kingdom (UK)‚ they will have to apply to the Trade Mark Registry in respect to the supply of their goods‚ namely the lager. The Registry will subsequently scrutinize the application in ensuring that such application is devoid from any
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New Denmark recognises its first crop of MQA graduates Eighty-nine New Denmark Colliery employees are among the first in the industry to have completed a series of courses devised and funded by the Mining Qualifications Authority (MQA). The sector education and training authority is responsible for the administration of skills development programmes for the mining and minerals sector‚ and launched the programme to provide mineworkers with qualifications that are recognised across the sector. New
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Saku Brewery Case Study Saku Brewery is a beer company that has the reputation of being ran by different hands along the years of existence. The company officially started producing beers in 1820 under Count Karl Friedrich von Rehibinder. The brewery was passed along to the Baggo family‚ who converted it to a modern industrial steam-fired brewery. At the end of the cold war the Estonian government owned the company then in 1991‚ Baltic Beverages Holding group bought sixty per cent of the company
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Project on Marketing Strategy adopted by UBL for Kingfisher Beer DECLARATION I‚ the undersigned‚ Mr. Ashwinkumar Raveendran‚ student of S.Y.B.B.A. from Bytco College‚ declare that this project entitled ‘The Marketing Strategy adopted by United Breweries Ltd. For Kingfisher Beer’ was carried out by me in the partial fulfillment of the course B.B.A. under University of Pune during 2007-08. This project was undertaken as a part of academic curriculum according to the University rule‚ norms and
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up and pass the craft brewery bill Imagine you’re visiting Georgia from a different state. One Saturday you and your family tour Reformation Brewery in Woodstock. You have a few pints and enjoy the beer enough that you want to take some to friends back home - but the bartender tells you nope‚ you’ll have to go find it at a grocery or liquor store down the street even though it’s brewed in the same building. Confusion from tourists about Georgia’s archaic craft brewery law that prohibits direct
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Greaves Brewery Case Analysis Greaves Brewery: Bottle Replenishment Case Analysis Case Synopsis The following is an analysis of the case‚ Greaves Brewery: Bottle Replenishment. It details the growing beer operation of Greaves Brewery located in the Caribbean island of Trinidad. The purchasing manager for the company‚ Alex Benson‚ is uncertain about how many bottles to order from the company’s German glass supplier. His decision is complicated by the possibility of a new bottle design being
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Time context: First established in Medan in 1929‚ Multi Bintang Indonesia was the first Heineken brewery outside Netherlands and is currently the leading beer company in Indonesia. In 2004‚ we started producing Heineken locally. Since then‚ our performance has increased consistently. In October 2008‚ we had over 550 people (over half educated to degree level)‚ working on our products such as Bir Bintang‚ Bintang Zero‚ Heineken‚ Green Sands and Guinness Stout. As a company we can offer
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New Belgium Brewery Case Study Social Responsibility and Ethics Management New Belgium Brewery Case Study The goal of New Belgium Brewery was to produce world-class beers‚ and do so while kindling the social‚ environmental‚ and cultural change. The company became successful‚ and stood as a corporate leader in environmental sustainability‚ by being an example of how a company could incorporate environmental concerns into business decisions. Yet‚ they also faced some ethical challenges‚ as they
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