Journal of Economics and Behavioral Studies Vol. 1‚ No. 1‚ pp. 27-39‚ Dec 2010. Toothpaste Brands –A Study of consumer behavior in Bangalore city *G. Vani1‚ M. Ganesh Babu2‚ N. Panchanatham3 Professor‚ Acharya Institute of Technology‚ Solladevanahalli 2Assistant Manager‚ ICICI Bank‚ Bangalore‚ 129/2‚ AGBG Layout Chikkabanavara 3Dept Head‚ Dept of Business Administration‚ Annamalai University‚ Chidambaram‚ Tamilnadu *gvani3333@yahoo.co.in 1Asst. Abstract: ‘Consumer is king’ –the statement carries
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1. Executive summary Panasonic is the long-established brand for household appliance with its headquarters in Japan with a mission achieving “Always making people central to our activities and thereby focusing on people’s lives”. Their camera brand‚ Lumix‚ ranging from pocket point-and-shoot models to digital SLRs with most popular model included DMC-GF1. With increasing competition and consecutive loss since financial year 2010‚ the company proposed structural change in market development to rebound
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CONSUMER BEHAVIOR IN TOURISM Monika Singla Assistant Professor DAVCC College‚ Faridabad monajain711@gmail.com #9555090036‚ INTRODUCTION Tourism is travel for recreational‚ leisure or business purposes. The World Tourism Organization defines tourists as people who "travel to and stay in places outside their usual environment for more than twenty-four (24) hours and not more than one consecutive year for leisure‚ business and other purposes not related to the
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MARKETING MIX FOR THE IPHONE Cynthia Anderson AIU Online ABSTRACT The IPhone is an amazing gadget made by Apple. When you get an IPhone you will not want to use any other phone. It is a phone‚ computer‚ and MP3 player all wrapped up in one little small package. Steve Jobs believed that cell phones were going become important devices for portable information. The original IPhone came out in January 9‚ 2007. Steve Jobs presented one of the most incredible presentations of his life‚ “a life
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Apple Computer: Research how Apple managed to reinvent itself over the years. Strategic Management of Tech (TM583) Apple Inc. is an American multinational corporation that designs and manufactures computer software‚ consumer electronics‚ and commercial servers. According to Apple Inc.com‚ the company is best known for its durable hardware products such as iPod‚ iPhone‚ iPad‚ and Machintosh. Some of its most successful products are: - Apple has made many successful stories with its product line
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Case 3: Apple Inc. I. Introduction Apple Computer is an innovative company evolving on the multimedia and high technology market. It is present on hardware and software markets‚ as well as in the on-line services market. Its highly diversified offer makes Apple Computers a company that is very hard to manage. Steve Jobs and Steve Wozniak created the company in 1976. They wanted to “change the world through technology” by creating the personal computer (PC). The launch of Apple II in 1978 was the
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Here we are‚ living in the 21st‚ century wondering and looking around to answer questions related to lifestyle and consumer behavior. We have reached a point where living only one life with one’s own role leads to the psychological death of human mind. Today‚ the term survival is being defined as 99lives. 99lives is a consumer trend that is very major in our present and surely will be dominant in the future as well. “99lives means that we ’re living at too fast a pace with too little time to do everything
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xcvbnmqwertyuiopasdfghjklzxcvbn mqwertyuiopasdfghjklzxcvbnmqwe Case Study: BlackBerry’s Rise In Brand Power (RIM vs. Apple) 10/14/2009 Team D.A.N.N- Neil Raj‚ Adriana Ng‚ Dave Clason‚ Nike Kim Problem: NEIL RIM does not currently have the product strategies in place to keep a consistent stranglehold upon the Smartphone market with tougher competition coming. MKTG 1102 David Wan Key Findings: NIKE Apple iPhone iPhone users are very satisfied. The iPhone users we surveyed report very high levels of
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Jeff Bray Consumer Behaviour Theory: Approaches and Models Consumer Behaviour Theory: Approaches and Models...............................................2 1.1 Consumer behaviour & consumer decision making ............................................2 1.2 Theoretical approaches to the study of consumer behaviour..............................3 1.3 Economic Man .....................................................................................................4 1.4 Psychodynamic Approach
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Objectives (Stated & Implied) Profit: Mission: Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students‚ educators‚ creative professionals and consumers around the world through its innovative hardware‚ software and Internet offerings. http://www.apple.com/investor/ Growth: Citizenship: Survival: “Think
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