April 2011 Abstrac t —Cus tomer re lationship management (CRM) has the potential for achieving succe ss and growth for organizations in the nowadays environment of extensive competition and rapid technological developmen t. CRM enables organizations to know their customers better and to build sustainable relationships with them. However‚ CRM is considered as buzzword and it is not understood well. The main components of CRM are people‚ technology‚ and processes. This paper provides
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Technologies at Maruti Suzuki 4 Level of CRM 3.0 5 3.1 Data base 5 3.2. Direct marketing-Data analysis 6 3.3 Cross-selling of various value added services 6 3.4 4.0 Analytical CRM Customer Retention for Service at dealers‚ satisfaction‚ thereby‚ sales retention for the future 7 Operational CRM 8 4.1 Campaign management for promoting the special offers 10 4.2 SX4 Pre-launch Campaign management on MSD CRM 4.0 10 4.3 Insights for Dealer
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BPL 5100 Business Policy (Spring 2010) Mid-term Exam Name: Section: OQ13C Please finish the exam within 120 minutes. It is open book and open notes. Part I Multiple Choices (Please use RED color to mark your answers): Question 1 to 20: Each is 3 points; Question 21 to 30: Each is 2 points. 1. The four key attributes of strategic management include the idea that A. Strategy must be directed toward overall organizational goals and objectives B. Strategy must be focused on long-term objectives
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subscribers.Rogers Cable is Canada ’s largest cable television service provider with approximately 2.3 million customers. Rogers Media owns Canada ’s largest publishing company. Amdocs‚ the leading provider of customer experience systems provides CRM software to Rogers. Rogers is currently using Amdocs CSE 7.5. The Amdocs customer management system allows Rogers to provide a personalized customer experience and improve first-call resolution for wireless‚ cable and telephony customers across Canada
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About Central Investment & finance PLC Ownership Central Investment & Finance Limited was established in 1966 by Mr Hinni Appuhami ‚ Who was the founder of Malliban Biscuits & it was remained as a family owned company for about four decades. Subsequently‚ in the year 2004‚ 74.5% stake of the company was acquired by the Aspic Corporation limited which is a diversified Investment management company. At the time of Acquisition CIFL was with a deposit base of 30 million & an accumulated loss of 12 million
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Customer Relationship management Coca Cola is the world’s largest beverage company. They sell their products in more than 200 countries and more than one billion of their products are consumed daily. Keeping finance and logistics is an important task. Coca Cola started using a system called the traditional system‚ which has proved very effective. This system was generating high value and was not user friendly. All financial plans manually entered and is used to enter again to update the information
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Mobile Commerce also known as m-commerce‚ that is about an application and services that are becoming suitable from Internet enable mobile devices. Nowadays‚ the mobile commerce also involves the new technologies services and business mobiles. The e-commerce are quite different with the m-commerce. Mobile phone impose very different compare that our desktop computer. It will follow you wherever you go‚ it look a nearest restaurant for you‚ the items or app in the apps store‚ and keep in touch with
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CRM and SCM are both different management concepts: one focusing on concepts used by companies to manage relationship with their customers while the other focuses on planning‚ implementing and controlling the operations of supply chain. Both the concepts are similar in the way that they can be used to improve organizations functionality in the respective departments. Both management tools can be integrated with the ERP software. Both CRM and SCM can offer benefits in terms of lower costs‚ higher
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Customer relationship management (CRM) is a model for managing a company’s interactions with current and future customers. It involves using technology to organize‚ automate‚ and synchronize sales‚ marketing‚ customer service‚ and technical support. Roles of Customer Relationship Management (CRM) in Airline Industry: Today’s global marketplace‚ airlines are countered with unstable and highly competitive business environment. Most airline companies perceive that it is increasingly important to
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Honda Motor Company‚ Ltd. and Toyota Motor Corporation An Engineering 111 Case Study By James Barbour‚ Daniel Hui‚ Chaereena Sarabian‚ Melissa Shafer‚ Christopher Woo Introduction The automotive industry in the past couple of years has seen its fair share of problems. Following the recession of the economy and the bailout of the American car companies the future of the automotive industry looked pretty bleak. However throughout all the
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