1.The original motivation behind Bayer’s decision to launch the Makrolon ingredient branding concept was‚ to give Bayer and it’s partner’s the ability to achieve a differentiation of themselves from the competition and competing products by means of a branding strategy. It was important to Bayer to highlight the advantages of Makrolon and transfer this positive image to the end product with the help of a brand name. With this differentiation it gives the ingredient a unique selling proposition‚ or
Premium Brand Advertising Marketing
Eva Longoria L’Oréal Commercial (Ultimate Straight) The commercial opens with fast paced music and an extreme close up on a females face. Her face is mostly covered with her straight‚ shiny brown hair. Only her right eye is showing and it is looking straight at us – the audience – breaking the fourth wall. The words “Eva Longoria for L’Oréal Paris” appear in white font in the bottom left hand corner of the screen. The shot cuts to a mid-shot of the female sitting down looking directly into
Premium Woman Female Gender
practice 4 3.3 B&Q case 5 3. TASK TWO 8 3.1 Introduction 8 3.2 Time distance 9 3.3 Technological distance 10 3.4 Social distance 10 3.5 Cultural distance 11 4. Bibliography 13 Executive Summary In a modernized and globalized world‚ knowledge creation and synergization of knowledge in an organization is truly crucial. As data and information are readily available‚ and information communication technology (ICT) has highly advanced‚ organizations such as B&Q need to understand
Premium Knowledge Tacit knowledge Knowledge management
Case Stem: The patient is a 42 year old Latino homosexual male. Patient presented himself at the ER with his male “life partner”. Patient complains of having a persistent productive cough with blood for several weeks‚ body aches‚ fever‚ fatigue‚ profuse nocturnal sweating‚ decreased appetite and insomnia. Patient has a history of depression‚ smoking cigarettes‚ alcohol use‚ Hepatitis B and intravenous drug use. Patient admitted to recent HIV screening which he tested positive. A head-to-toe assessment
Premium Blood Myocardial infarction Blood pressure
Epidemiology Paper Hepatitis B Aaliyah Dorsey Hepatitis B (HBV) is a virus that causes liver disease‚ both acute and chronic. The disease can progress requiring the need for liver transplant. The rate of disease has seen a decline in the United States since the 1970’s due to routine vaccination’s‚ advances in aseptic techniques used in health care environments and public awareness. The public health nurses role is important in the communication and implementation of health initiatives
Premium Cirrhosis Hepatitis
enhanced by the water and n-hexane/isopropanol extract of the plant but not on adipose cells (Erasto et al.‚ 2009). In another study‚ oral intake of hot water V. amygdalina leaves extract (500 mg/kg) reduced blood glucose concentration of both normoglycaemic and hyperglycaemic rats induced by alloxan (Osinubi‚ 2007). 2.4.2.3 Antioxidant activity Several studies have shown that V. amygdalina possess antioxidant activity (Yeap et al.‚ 2010). Ethanol and aqueous extracts showed good antioxidant activity
Premium Diabetes mellitus Blood sugar Insulin
belong to the family Cucurbitaceae which consists of 825 species in 118 genera (Milind and Kulwant‚ 2011). The birth of Cucumis melo L. has been uncertain. However‚ novel review has testified its origin from East and South Africa. Different cultivated varieties and different forms of fruits have emerged universally in tropical and sub-tropical regions. Cucumis melo L. has a wide geographic distribution. Native countries include South Africa‚ Iran‚ India‚ China‚ Australia and Philippine. Exotic range
Premium Fatty acid Fatty acid
Species from genus Vaccinum such as V. uliginosum‚ V. angistifolium‚ V. mystillus‚ V. macrocarpon Ait contains phytochemicals with antiproliferative activity against cancer cell lines. The first study based on anticancer activity from cranberry extracts published in 1996 where inhibition of polyamine synthesis and induction of expression of the enzyme quinone reductase shown (Bomser and others 1996). Subsequently‚ an extract containing hydrosoluble phenols from a comercial freeze-dried cranberry
Premium Cancer Bacteria Oncology
L’Oreal Promotion Mix “Because you’re worth it.” “Maybe she’s born with it. Maybe it’s Maybelline.” Both of these slogans are used by the L’Oreal Company. L’Oreal is a diverse cosmetics company headquartered in Clichy‚ France‚ a Paris suburb. Founded in 1907 by French chemist Eugene Schueller‚ who developed an improved and innovative hair dye called Aureole‚ L’Oreal has become a multi-brand‚ multi-billion dollar company in the last century. Today‚ L’Oreal boasts twenty-five global brands and claims
Premium Advertising Brand Infomercial
L.L.Bean’s focus on the customer led the company to develop information management systems that provide their customers with best-in-class shopping experiences. From easy access to available products‚ irrespective of its disposition within the supply chain‚ to fast and free shipping‚ L.L.Bean is a standout amongst its peers (“#3 Google”‚ 2015). L.L.Bean’s recognition is no coincidence‚ as the company has worked tirelessly to build upon their purpose as defined by Lean Leonwood Bean a century before
Premium Marketing Management Strategic management