CEMEX: GLOBAL GROWTH THROUGH SUPERIOR INFORMATION CAPBILITIES 1. CEMEX is a cement company. What are the sources of competitive advantage in the cement industry? What is CEMEX’s position in the global cement industry? First‚ the cement business is cyclical. The uncertainty of the number of demand and sales restricts a cement company to gain profits stably. Thus‚ the expansion of the scale of the company is very critical to enhance the competitiveness‚ especially the international expansion to different
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Questions 1. What benefits have CEMEX and the other global competitors in cement derived from globalization? More broadly‚ how can cross-border activities add value in an industry as apparently localized as cement? CEMEX and their competitors have realized many benefits from globalization. The first of these was a reduction on tariffs associated with exporting their product. If the manufacturer has a localized facility‚ they do not have to pay export tariffs on the delivery of cement. Next
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CEMEX Cemex is one the leading producer of cement in the world. The company was born in 1906 in Mexico as Cementos Hidalgo. The actual name was given in 1931 after the acquisition of the Cementos Portland Monterrey; the company was renamed Cementos Mexicanos – CEMEX. The company grew very fast in Mexico and soon became the first cement producer in the country but it was during the 90’s that the top management came to the decision that the future of the company will go thru the expansion in the
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CEMEX is one of the world’s top producers of cement and concrete manufacturer and it is rapidly spreading across the globe‚ serving thousands of customer’s everyday through a worldwide network. CEMEX based in Mexico. At first CEMEX’s strategy are improve and increase their profit to more efficient by selling products and turn into selling of complete solution because they have difficulties in their business‚ because of lack of well communication system‚ weather changes‚ traffic jams and problems
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Carol Dixon International Marketing Management – BK535-BK50HY Prof/Dr. Min H. Lu June 1‚ 2014 CEMEX - SWOT Analysis Global integration for the cement industry only began in the 1970’s‚ although the industry scores high on most of the factors that should have pushed it to globalization much earlier. These factors include large investment intensity‚ technology intensity in production‚ pressures for cost reduction‚ universal needs‚ presence of multinational competitors‚ and access to localized
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3. Why CEMEX preferred equity entry mode (mainly acquisition) instead of non-equity entry mode (such as exporting) in its international expansion? Use relevant IB theory to support your argument. CEMEX opted for the acquisition based method of entry to a foreign country due to the increasingly difficult trading barriers imposed by the USA 4. Critically anayse the reasons for CEMEX and other firms to buy existing capacity to enter new fields rather than greenfield entry strategy? * Because
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By 1999 the cement industry had emerged six major international competitors: Holderbank‚ Lafarge‚ CEMEX‚ Heidelberger‚ Italcementi‚ and Blue Circle. These six majors owned 500 million tons of capacity‚ representing slightly over one-quarter of the world total‚ or over one-third of the total excluding China.
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“Cemex: Global Growth Through Superior Information Capabilities” 1. In an article on competitive advantage through better use of information‚ strategy guru Michael Porter and his co-author Victor Miller presented the following 2x2 matrix. The implication of the matrix is that you can improve your performance by increasing the intensity of information in your value chain (i.e.‚ business processes) and products/services. In which quadrant would you place Cemex? Why? 2. How has Cemex
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Please read the ‘Critical Thinking and Discussion Questions’ on page 269 and answer the questions No.2 and 3. No2. Compare and contrast these explanations of FDI: internalization theory‚ Vernon’s product life-cycle theory‚ and Knickerbocker’s theory of FDI. Which theory do you think offers the best explanations of the historical pattern of FDI? Why? Although Knickerbocker’s theory and its extensions can help to explain imitative FDI behavior by firms in oligopolistic industries‚ it does not
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-404495233680 Assignment II Creating value from internationalization CEMEX International Business Strategy Academic year 2014-2015 What benefits have CEMEX and the other global competitors in cement derived from globalization? To answer this question‚ we used the ADDING framework (HBS Press 2007). This framework consists of six components of value creation. The first one is “adding volume”. In the 1980’s‚ CEMEX refocused its strategy on growth through acquisitions instead of continuing to
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