eBay: “The world’s largest online marketplace”- A Case Study J.Gopalkrishnan* V.K Gupta** Abstract eBay‚ Inc. is the largest and most popular marketplace on the Internet‚ allowing members to buy and sell almost anything. Launched in 1995‚ about 147 million people now use eBay. An estimated 430‚000 people in the United States make all or most of their living by selling on eBay. eBay’s online payment service‚ called PayPal‚ enables transactions nearly anywhere in the world. eBay proclaims “trust” between
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Running head: CASE STUDY ANALYSIS Case Study Analysis eBay: In a League of Its Own EBay is the leader of the online auction industry‚ and was unchallenged for quite some time. The eBay company became the leader in the online auction industry by not only allowing everyday consumers to purchase and sell items‚ but it also allowed big companies to clear up their stock to bargain shoppers. EBay has become a serious competitor in the traditional e-tail environment with the less competitive
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CASE STUDY MARKETING EXCELLENCE “EBAY” How does ebay price their service? Is it an effective method of pricing? eBay is one of the world’s largest online marketplaces‚ and allows users to buy and sell in nearly every country on earth; PayPal enables individuals and businesses to securely‚ easily and quickly send and receive digital payments; and eBay Enterprise enables omni-channel commerce‚ multichannel retailing and digital marketing for global enterprises in the U.S. and internationally. For
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ASSIGNMENT NO 1 EBay Inc. Strategic Management Submitted to: MR. Asim Submitted By: Faisal Javed Registration Number: L1S13MBAM0123 Summary August 2009 EBay Inc. formed a partnership with G.M Motors enabling GM Dealers in California to help consumer negotiate purchase of G.M cars on EBay online marketplace. In 2nd quarter of 2009 EBay profit fell 29% and revenue declined 4%. This loss is still better than analysts’ expectations. In same quarter EBay reported growth in both business
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Case Analysis eBay in 2002: The Challenges of Sustained Growth Tables of Content IDENTIFICATION 3 OVERVIEW OF THE SITUATION 3 EBAY’S CURRENT STRATEGY 5 ANALYSIS AND EVALUATION 7 COMPETITION ANALYSIS 7 FINANCES 9 MARKETING 12 OPERATIONS 13 MANAGEMENT 13 COMPANY’S VALUE CHAIN 14 SWOT ANALYSIS 14 KEY ISSUES 15 ALTERNATIVE SOLUTIONS .. 16 RECOMENDATION AND ACTION PLAN . .. 17 Identification Overview of The Situation eBay
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How did eBay pursue international growth? With exceeding 3.7 billion‚ more than a half of the world’s population‚ and Internet usage in the region rapidly growth at 406 percent‚ Asia became an attractive and lucrative marketplace for eBay to expand their business. Since 1995‚ eBay enjoyed strong revenue growth and was a dominant player in online auction industry. With previous experience of extending their business in Europe‚ North America‚ Latin America and failure in China and Japan‚ eBay was once
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EXECUTIVE SUMMARY eBay‚ Inc. is the largest and most popular marketplace on the Internet‚ allowing members to buy and sell almost anything. Launched in 1995‚ about 147 million people now use eBay. An estimated 430‚000 people in the United States make all or most of their living by selling on eBay. eBay’s online payment service‚ called PayPal‚ enables transactions nearly anywhere in the world. eBay proclaims “trust” between buyers and sellers as the key to the success of the marketplace. eBay is the “The
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CASE ANALYSIS I. Background of the Study A pioneer and a market leader in the online auction industry‚ eBay has been able to grow the business significantly in the last decade amidst turbulent times for many contemporary dotcom companies. EBay’s strategy to focus on a niche market and differentiate itself through strong brand management and continuous improvement in the value-added services has enabled the company to defend the market leadership in the industry. While many new competitors
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Question Paper Integrated Case Studies - I (MB3J1): January 2009 Case Study∗ (100 Marks) • This section consists of questions with serial number 1 - 5. • Answer all questions. • Marks are indicated against each question. Read the case carefully and answer the following questions: 1.Till 2005‚ eBay EachNet was the leader in the Chinese e-commerce market‚ controlling more than half of it. But eBay EachNet soon lost its market leadership position to Taobao.com (Taobao). In this context‚ analyze the
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existing in eBay’s current external environment? -The greatest opportunity in eBay is the quick development of online sales‚ most people find it hassle-free to shop online and because of that they tend to shop online and one of it is eBay. While the threat is the low entry barrier for aggressive competition‚ the competitors will make promos that will lure the customer of eBay to buy to them and it will lessen the customers of eBay and it will be a great threat to them. What are the company’s greatest
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