Strategic Principles Individual Project AN ANALYSIS OF THE MOYO CASE STUDY Introduction: Yu (2004‚ p. 300) state international hospitality corporations develop strategic marketing guides for expansion in foreign countries. Strategic marketing takes a global and long term view in planning objectives for overseas operations. Environmental scanning is used by hospitality firms
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major themes of their field of study - social economy (SE). Such an exploration is necessary as we are dealing with a case – The Guldsmeden Hotel – whose commercial activities are interlaced with several social activities and as such showing signs quite typical to that of social economy organizations. For instance‚ aside operating as a commercial hotel‚ the hotel persists on the need for a balanced sustainability angle to its operations. Further‚ the management of the Hotel on annual basis does donates
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HALINA MOUNTAIN RESORT A Case Study Submitted By: Richmond L. Chua Subject: MG11A Section: 1D (4-6pm) Summary Halina Mountain Resort I. Statement of the Objective The objective of the study is to gain broader views on the analysis of the subject’s (Halina Mountain Resort) vital components and areas which are directed towards the success of the company’s establishment. In this study‚ certain factors are taken into consideration to determine whether changes or improvements
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Hotel Mono is a 46 rooms boutique hotel with 5 room categories (single room‚ twin room‚ double room‚ studio room and family room). It opened in November 2016 and occupies six traditional heritage shophouses at Mosque Street – Chinatown. It is strategically located within close proximity to Singapore iconic landmarks such as the Sri Mariamman Temple‚ Buddha Tooth Relic Temple and Gardens by the Bay. Hotel Mono is designed by William Chan from Spacedge Designs (Peh‚ 2017). It is inspired by modern
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PLANNING AND OPERATING A RESORT BASED SPA: Introduction: The purpose of this research is to provide information for owners‚ operators and developers of resorts who are thinking about adding a spa to their property or project. The definition of a resort‚ in the context of this research is a place where guests visit for recreation‚ health and pleasure. The location is very important and resorts can be found in places such as beaches‚ mountains‚ lakes‚ tropical settings or in areas
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sources used A hotel is an establishment that provides lodging paid on a short-term basis. The provision of basic accommodation‚ in times past‚ consisting only of a room with a bed‚ a cupboard‚ a small table and a washstand has largely been replaced by rooms with modern facilities‚ including en-suite bathrooms and air conditioning or climate control. Additional common features found in hotel rooms are a telephone‚ an alarm clock‚ a television‚ a safe‚
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Introduction Case Study of Regency Grand Hotel This hotel is based in Bangkok and was established by local investors 15 years ago and was operated by Thai general manager since that time. It had 700 employees that time and use to provide good employee benefits‚ above market rate salaries and job security and bonuses regardless of the hotel performance during that year. This hotel was sold to an American large chain of hotel who wanted to expand its operation in Thailand. The general manger
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Regal Carnation Hotel (Guam) Case Analysis Case Introduction The island of Guam is an unincorporated territory of the United States located in the Philippine Sea. Ruled by the Spanish until 1898‚ Guam was ceded to the United States and briefly occupied by Japan between 1941 and 1944. Of strategic significance during the Second World War‚ more than 18‚000 Japanese and 1‚800 U.S. marines died in the U.S. retaking of the island. Following the war‚ the Guam Organic Act of 1950 provided for
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mountain stream flows down in a series of seven falls and flows through the center of the resort‚ feeding the swimming pools‚ and boating lagoon. The Mambukal Mountain Resort has many beautiful sites‚ both made by man and by Mother Nature. The Hot Springs with sulfuric soda water is one of them. Mambukal is also the home to 4‚000 fruit bats which live freely inside the resort. They say that at Mambukal Resort‚ there are already 3 endangered species of bats – the Philippine Flying Fox (Philippine Giant
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1. The mini-hotel Prague Sweet Home is organized in a family home‚ which is located in one of the greenest and cozy parts of Prague 4 - Pisnice. From home to the very center of Prague (Wenceslas Square)‚ only 30 minutes by public transport (16 minutes by bus and 8 minutes by metro) and maximum 15 minutes by car. From the house to the bus stop - 5 min. walk along a quiet street with no transitions and heavy traffic. Only 30 minutes after walking through the noisy city - and you find yourself in a
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