M&M and Ssangyong Motor Company: A Marriage of Convenience? In March 2011 India Auto major Mahindra & Mahindra appointed Mr.(Dr.) Pawan Goenka its president for Automotive & Farm equipments sectors‚ M&M Ltd. as the chairman of the newly acquired Ssangyong Motor Company (SYMC). This marked closure to the final seal on the completion of the acquisition of majority stake in Ssangyong Motor Company and further removal of SYMC from Court receivership in Korea. Dr. P Goenka was quite optimistic of the
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Managing Alliances & Joint Ventures Forging Cross borders Mergers & Acquisitions Definitions: Strategic Alliance & International Joint Ventures: A strategic alliance is a relationship between two or more entities that agree to share resources to achieve a mutually beneficial objective. International joint ventures (IJVs) are an increasingly popular form of voluntary cooperation between organizations of different sizes‚ sectors and geographical locations to satisfy strategic purposes and manage
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REPORT ON ACCESSORIES BENCHMARKING MAHINDRA GENUINE ACCESSORIES Vs OTHER ORIGINAL EQUIPMENT MANUFACTURERS AND THE AFTERMARKET SUBMITTED IN THE PARTIAL FULFILLMENT OF THE DEGREE REQUIRED TOWARDS PGDM UNDER GUIDANCE OF: MR. MOHAN KOLHATKAR BALAJI INSTITUTE OF M0DERN MANAGEMENT Submitted by: Mohammad Anas Izhar Table DECLARATION I MOHAMMAD ANAS IZHAR student of PGDM MARKETING‚ hereby declare that the report entitled “ACCESSORIES BENCHMARKING: MAHINDRA GENUINE ACCESSORIES Vs OTHER ORIGINAL
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formal market research at various locations and asking for customer insights. Company took help of their advertising agency to develop a suitable name. Various brand strategy options were looked into and finally they settled on using Scorpio – from Mahindra brand endorsement to give it new independent product position and also to have positive image of being form the house of Mahindra’s. Various positioning options were evaluated to arrive at one that met the criteria specified by the marketing objectives
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People’s Education Society and Trust’s Belgaum Institute of Management Studies‚ MBA‚ Belgaum. (Approved by AICTE & Affiliated to Karnataka University Dharwad) “A STUDY ON CUSTOMER SATISFACTION LEVEL REGARDING AFTER SALES SERVICES OF MAHINDRA & MAHINDRA AT SUTARIA AUTOMOBILES SERVICE CENTER BELGAUM” A Report Submitted in Partial Fulfillment of The Requirement for the Award of MASTER’S DEGREE IN BUSINESS ADMINISTRATION 2005-2006 Submitted by GIREESH .A. KALE Exam No. MBA05006014
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SYNOPSIS OPTIMIZATION OF FUNCTIONAL TRAINING PROCESS at Mahindra & Mahindra‚ Swaraj Division‚ Mohali. Companies have found that investment in human capital in the form of training and development yields high returns. The ones that recognize the value of their employees and place a new emphasis on education and training are becoming more competitive‚ successful‚ and profitable as a result. Training can be broadly divided into 2 categories: Behavioral Training: This training is given to employees
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Impression Management (IM) functionality and effectiveness in acing job interviews: a qualitative review based on Gender Differences in Organizations RASHAD YAZDANIFARD Faculty of Information & Communication Technology‚ Limkokwing University of Creative Technology‚ Cyberjaya‚ Malaysia. Rashad.y@limkokwing.edu.my MARIYAYEE SUPPIAH Faculty of Information & Communication Technology‚ Limkokwing University of Creative Technology‚ Cyberjaya‚ Malaysia. mansi_uking@msn.com Abstract-When a
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Contents I. Introduction II. SWOT Analysis III. Marketing Mix Strategy of Mahindra E20 IV. Market Share and Sales Analysis V. Conclusion Introduction: Mahindra e20‚ previously called Reva NXR‚ it is an urban electric car hatchback‚ manufactured by Mahindra Reva Electric Vehicles. E20 is the successor of REVA G-Wiz successor and was developed by basing REVA’s technology. E20 was launched in India in March 2013 at a price range of Rs 6.5 lakh to Rs 8.5 lakh depending on the cities. E20
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INTRODUCTION OF KOTAK MAHINDRA GROUP 1. The Kotak Mahindra Group Kotak Mahindra is one of India’s leading financial conglomerates‚ offering complete financial solutions that encompass every sphere of life. From commercial banking‚ to stock broking‚ to mutual funds‚ to life insurance‚ to investment banking‚ the group caters to the financial needs of individuals and corporate. The group has a net worth of around Rs. 3‚200 crore‚ employs around 10‚800 people
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“Delivering Farm-tech Prosperity” A report on the Industrial Visit to Mahindra & Mahindra Ltd Tractor Division Plant‚ Kandivali Submitted by Students of PGDM (2010 – 2012 Batch) Kohinoor Management School Proforma of the Report: Background Introduction to Mahindra The Journey Begins… Hands on Approach to Production (where theory meets practical knowledge) Students Opinion Vote of Thanks Background: After concrete efforts of our Management‚ the students of Kohinoor Management
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