business‚ the following will conduct a SWOT analysis of Amazon. 2. SWOT ANALYSIS 2.1. STRENGTHS Huge Global Brand Amazon was a pioneer in the application of information technology in the retail sector. Amazon has developed customer database up to the number of 30 million and become the leading online retailers worldwide. It is now favorite website of most online shoppers. Guaranteed quality of various products and services Start as an online book seller‚ Amazon has now grown “to a virtual Wal-Mart of
Premium Electronic commerce Online shopping
SWOT analysis of Amazon.com Three major products and/or services that are offered by Amazon that will be the scope of this paper are digital content‚ retail goods and computing services. Amazon has several competitors in all three products/service lines. In the case of digital content a few major competitors to Amazon include Apple‚ Google‚ Barnes & Noble‚ Hulu‚ Netflix‚ brick-and-mortar stores‚ and direct publishing by content owners. Advantage Amazon has over its competitors in the area of digital
Premium E-book Amazon Kindle Electronic commerce
SWOT ANALYSIS Strenghts * Global Brand * Large Products Portfolio * Innovative * Acquisitions Amazon is the leading online retailer regarding media‚ products that educate and entertain. Amazon being a powerful global brand. Its customer base is over 30 million people has established separate websites in Canada‚ UK‚ Germany‚ Italy‚ France‚ Japan and China. It has a diversified product portfolio. Amazon.com started as an online bookstore but soon diversified‚ selling DVDs‚
Premium
GOVERNANCE AT AMAZON Amazon or Amazon.com was found in 1994 by Jeff Bezos. It is an American e-commerce and cloud computing company. It‚ since then‚ has evolved significantly and today is the largest online retailer in regard to market capitalization and total sales. It initially started off as an online bookstore. Then‚ later on‚ it diversified its product range to include almost everything that a person can think of ranging from electronics to clothes‚ food‚ furniture and so much more. Amazon also makes
Premium Electronic commerce Online shopping Jeff Bezos
The company’s positioning and business model * Amazon is the first mover of virtual retail supercenter selling products which started off from selling only books online and also offer the lowest possible prices to its customers. * Thus‚ Amazon is likely to be seen as a ‘broad differentiator’ who is in the middle of differentiate and cost leaders approaches. * However‚ it can be seen as more leaning to differentiators as most of its past and current strategies are focusing more on innovation
Premium Marketing
Amazon Dividend policy Amazon.com (NASDAQ.AMZA) had one of the best performing stocks of the internet era. When their stocks collapse in the early 2000’s along with their peers‚ when the internet boom briefly turned broken‚ Amazon decided to broaden its original scope‚ going beyond the book market and include all things e-retail. The company also went in new directions with initiatives that eventually led to the cloud-computing pioneer Amazon Web Services and a host of other business ideas. The
Premium Dividend Strategic management Online shopping
Brandy Hopkins January 25‚ 2006 Case Study of Amazon.com Individual Marcus Myers Seminar in Business ADM495; BSM259 History The launch of Amazon.com in July of 1995 was the creation of a new and bold way of doing business on the Internet. Amazon.com forced the traditional physical world brick and mortar retailer in the book industry to change the way they target the industry ’s consumers and then epitomized Business-2-Consumer e-retailing. Although‚ Amazon.com started as an online bookstore
Premium Marketing Electronic commerce Online shopping
period 2007 to early 2010. Amazon’s strategy during the year 2007 to 2009 By using SWOT analysis Strengths 1. Focus on becoming customer centric and continuously improving customer experience by offering lower prices. 2. Continuous investment in innovation and technology. 3. Launching of the AWS (Amazon Web services) which allowed to connect to cloud of resources. 4. Expansion of Amazon in Digital content (DRM) which allowed FREE download and access for MP3 content and
Premium E-book Amazon Kindle Amazon Web Services
The case Analysis Outline Introduction- Brief summary of the firm‚ officers‚ industry and location Problem identification: major problems to be resolved-use the 4ps model Swot Analysis: strengths: weakness: opportunities: threats Alternatives: strategic choices-solutions to the problems identified Analysis of alternatives: cost/benefit analysis of the solutions. Recommendation: best/optimal solution based on the cost/benefit analysis 1. Introduction Amazon began in 1994 created by Jeffrey
Premium Marketing Book Strategic management
After thorough research I found chaldal.com to be as a major competition to Mr. Rahim’s e-commerce site. Chaldal.com is an online shop based from Dhaka‚ Bangladesh. They have no physical store. In my analysis I deduce the following about their e-commerce solution: Strengths: • efficient and well organized website • well established brand name • secured site • proven loyalty to interested consumers Weaknesses: • inefficient in responsiveness to customer queries • lack of major imported branded
Premium SWOT analysis SWOT analysis Marketing