Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING Test Item Table Major Section of the Chapter Level of Learning Level 1: Definition (Knows Basic Terms and Facts) Level 2: Conceptual (Understands Concepts and Principles) Level 3: Application (Applies Principles) There Is More to Anheuser-Busch than Meets the Palate (pp. 81-82) 1‚ 2‚ 3‚ 4‚ 5 Nature and Significance of Marketing Ethics (pp. 82-83) 6‚ 7‚ 8‚ 10‚ 11‚ 22‚ 23‚ 9‚ 11‚ 12‚ 17‚ 18‚ 19‚ 20‚ 21‚ 13‚ 14
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Introduction Corporate Social Responsibility represents not just successful enterprise but also thinking on social andenvironmental aspects. Corporations must include the social and environmental aspects to the activities which leadtowards making profit. Corporate Social Responsibility answers the requirements of both the customers and personswho are co-operating with them in business activities. Corporate Social Responsibility positively affects the whole of society and regulates its impact on
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SeaWorld has a strong commitment overall as a company they have collaborated to include corporate social responsibility (CSR) and sustainable business practices in their parks always. Corporate social responsibility is a business approach that contributes to sustainable development by delivering economic‚ social‚ and environmental benefits for all stakeholders. SeaWorld has put in endless efforts within the community including partnering with hospitals‚ and organizations that assist children with
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BUSINESS ETHICS & CORPORATE GOVERNANCE BUSINESS ETHICS Distinguishing: • Ethics • Ethics in Business • Business Ethics • Governance • Corporate Governance • Good Corporate Governance In brief: • Ethics: code of conduct for personal behaviour. • Ethics in Business: Applying personal ethics into business. • Business Ethics: Ethics of business‚ what is good & bad‚ right or wrong for business. • Governance: Methods and practices
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Introduction In order to maintain social order and stability‚ people create a lot of rules to conduct the people’s behavior. A part of these rules of conduct is included in the scope of the law‚ which needs the coercive power of the country to protect its implementation. The other part belongs to the moral category‚ and it needs to rely on self-reflection and intervention of public opinion which can assurance its implementation. The business ethics is a part of commerce responsibility‚ and it is also a part
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CSR Corporate Social Responsibility: A Value Adding Business Function Prepared by: Randeep Moore Student ID: 301064174 BUS 421: Kim Trottier Abstract This paper examines the similarities and findings of three academic papers related to Corporate Social Responsibility (CSR) in accounting. Assumptions are made regarding the importance of CSR to the success of businesses. By looking at three different pieces of literature from the accounting field‚ there is strong evidence that suggests
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Peter Drucker‚ in his paper What is “business ethics”? (1981)‚ makes the argument that ethics‚ as the “in” subject‚ is defined as “one set of rules of morality which governs individual behavior and that it applies to everyone alike”. The reason for the insistence on one set of rules is that‚ otherwise‚ only the powerful‚ the strong and the successful will gain exceptions. According to this paper‚ ’business ethics’ implies that acts that were done by an average person are not immoral or illegal
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Corporate Social Responsibility and Marketing: An Integrative Framework Isabelle Maignan Vrije Universiteit Amsterdam‚ the Netherlands O. C. Ferrell Colorado State University This article introduces a conceptualization of corporate social responsibility (CSR) that emphasizes the role and potential contribution of the marketing discipline. The proposed framework first depicts CSR initiatives as the actions undertaken to display conformity to both organizational and stakeholder norms. Then
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Corporate Sustainability Reporting (CSR) The Organization Setting : The company(Fictious) I am working has grown in Market share of $10 Million dollars .As a Financial Analyst ‚ I am sending a Executive Summary to our Organization Head on the need for a Corporate Sustainability Reporting. Introduction A Sustainability Report essentially sums up a company’s propensity to develop while reconciling contemporary environmental‚ social and economic demands - the "Triple Bottom Line (People‚ Planet
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Social Development and Corporate Responsibility To say that low living standards‚ poverty‚ unemployment and social development should be a responsibility of corporations is preposterous. Corporations have the sole responsibility of making their shareholders money‚ and in turn‚ making themselves money. In recent years‚ with advancing technology and scientific research‚ corporate social responsibility has becoming a talking point. Holding corporations responsible for their waste and pollution makes
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