ABDT3214 International Marketing Week 2 Tutorial 1: Introduction to Global Marketing SECTION A: Coursework Briefing SECTION B: Discussion Questions 1. What are the basic goals of marketing? Are these goals relevant to global marketing? Marketing activities represent an organization’s efforts to satisfy customer wants and needs by offering products and services that create value. These goals are relevant in virtually every part of the world; however‚ when an organization pursues market opportunities
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Marketing Case Study Lamy Case Study Analysis of Marketing Strategies Segmentation Lamy is acting very successful in their core business of writing instruments. Their relevant market is separated into 50 % of fountain pens and the other half of ballpoint pens and others. The demographic customer aspects are especially focused on age. The initial writing target group represents children between five and seven years. In addition the advanced writing target group include young and schoolchildren
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Founded in 1997‚ VH1 Save the Music Foundation is a non-profit organization geared towards ensuring music education programs are available to students in public schools across the United States. John Sykes‚ the original founder of VH1 Save the Music Foundation‚ volunteered as principal for a day in a New York City public school in Brooklyn. He noticed the condition of the instruments being used and how worn out and broken some looked. At the time Sykes was the President of the VH1 Cable Television
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1. What is diversifiable risk? It is a part that can be eliminated by diversification . 2.What is preferred stock? Stock with dividend priority over common stock‚ normally with a fixed dividend rate‚sometime without voting rights. 3.What is risk premium? The excess return required from an investment in a risky asset over that required from an risk-free investment. 4.What is principle of diversification? Spreading an investment across a number of asset will eliminate some‚ but not all‚of the
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Case Study 3-3: New Balance Introduction For “more than 100 years‚ New Balance has worked to move the world around us because they believe in one simple truth: we were born to move (New Balance‚ 2014).” New Balance‚ founded in 1906‚ steadily grew into a global brand during the 1990’s and now holds the title of the 4th largest athletic footwear manufacturer in the world. As New Balance grew so did the company’s need to focus on corporate citizenship. According to Veleva (2014) “corporate
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INTRODUCTION The industrialisation in India has also increased the number of hazardous industries. This growth of hazardous industries has also increased the risk from accidents‚ not only to the workman but also to the innocent public who are in vicinity. Such accidents in the past had led to death and injury to human beings and other living beings as well it has caused damage to private and public property. While the workmen are in protection of separate laws‚ the burden is on the public. Very
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Music and Learning: Integrating Music in the classroom In this article from the book Music and Learning by Chris Brewer he speaks of music‚ and how it can benefit the learning process. The way music affect feelings and energy levels‚ it can be use to an advantage if known how to use music to create desired moods. Knowing What type of music bring which moods is essential. So set the scene what ever the means. Things like background music stimulates internal processing‚ creativity and encourages
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What is Industry 4.0? The soul of vision Industry 4.0 ‘ internet of things ‘ means the universal connection of things‚ people and machines. The intent of this connection is to produce variety of new products and services in a more efficient manner and on a large scale. This idea was first conceptualised by the German government. The basic idea behind this is to create smart factories in which the products‚ transport modes and the machines communicate with each other to create a virtual market place
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Do assessment on Susan’s living environment and avoid any physical barriers‚ especially on the floor. Rationale: It is necessary to keep the living environment safe and tidy to Susan away from walking obstacles such as furnitures and household utensils‚ which will increase the risk of falling to Susan and resulting in hip dislocation due to flexing hip. Susan must not lean forward and downward over 90 degrees and avoid high risk position. Rationale: According to “the 90-degree rule”‚ patient who
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Rap music started off becoming a hit in the early 1970’s by artists experimenting on new urban styled beats and rhythms‚ like‚ Melle Mel‚ DJ Hollywood‚ and LL Cool J. Rapping is often associated with the primary focus in hip-hop. It has even been found in alternative rock. All rap is brought together with a specific style of flow and how the artists put together their rhymes to create the right rhythm. Today rap is a big hit in the music industry with having all different styles and artists from
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