1. The most likely cause of Bado’s hypocalcemia is chronic hypoparathyroidism which is secondary to a thyroidectomy. Hypoparathyroidism may be due to a failure to respond to vitamin D or a deficiency of it or a failure to respond to PTH. With the removal of Bongo’s thyroid‚ that is what caused his low levels of blood plasma Calcium level to be where it was when it was tested. 2. a. Hypocalcemia decreases the concentration of calcium outside of cell which increases the cells excitability and lowers
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Social Innovation Centre The New Marketing Myopia _______________ N. Craig SMITH Minette E. DRUMWRIGHT Mary C. GENTILE 2009/08/ISIC Electronic copy available at: http://ssrn.com/abstract=1336886 The New Marketing Myopia by N. Craig Smith* Minette E. Drumwright ** and Mary C. Gentile *** forthcoming in the Journal of Public Policy & Marketing This paper can be downloaded without charge from the Social Science Research Network electronic library at: http://ssrn.com/abstract=1336886
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Introduction New Balance has experienced a rapid increase in growth within the last few years in the market for running shoes and has become one of the most innovative and customer oriented shoe companies in the world. Sales increased by almost 361% from 1974 to 1976 and has been accompanied by moving the production facility to Boston in order to keep up with the rising demand and to increase production. New Balance’s innovations provide excellent heel and forefoot cushioning and availability in
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inadequate compared to men. The music firm is a primarily male-dominated field‚ which is not a problem. The problem arises when women are discouraged to reach higher and thus a “glass ceiling” is put in place. Feminism and other movements are working towards smashing the glass ceiling. Farrugia and Swiss‚ authors of “Producing Producers: Women and Electronic/Dance Music‚” said‚ “researchers who have examined the gendered divisions within the dance music industry thus far have noted that most DJs
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Brief Jesus Vaca v. Aries Music/Louis Pisterman Statement of Facts In 2003‚ Jesus Vaca (Vaca)‚ artist and record label owner of the company Discos Aztlan‚ entered an agreement with Aries Music owned by Louis Pisterman (Pisterman)‚ to distribute Vaca’s music. Vaca agreed to 3 years agreement with optional 3-year extension. The agreement required that Vaca will deliver 4 albums a year (total of 24 albums). Pisterman would charge 50% of the net royalties earned by Vaca’s music. Vaca exceeded this requirement
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influence on the music industry has been present ever since he performed his first song showing the mix of explicit lyrics and outrageous productions in a single song‚ while paving the path for many artists of our time with his unique style allowing other artist to explore the road he paved. Prince’s biggest contribution to the music industry is how he changed the desires of his audience through‚ much of at the time‚ his very controversial style. People considered prince’s music as “experimental”
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bottom line. So‚ how do you make your marketing campaign “viral”? How do you get 2 million people to register to your company website? Let’s look at one of the largest luxury car brands to learn how. One of the first viral marketing campaigns that came to mind for this assignment was the BMW short films. The BMW short films were launched in 2002 as part of a large BMW marketing campaign. BMW‚ the “Ultimate Driving Machine” became the ultimate interactive marketing campaign through BMW Films. Traditionally
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SUBJECT: Organization Behavior Case-1- A WINDOW ON LIFE For Gilbert La Crosse‚ there is nothing quite as beautiful as a handcrafted wood-framed window. La Crosse’s passion for windows goes back to his youth in Eau Claire‚ Wisconsin‚ where he learned from an elderly carpenter how to make residential windows. He learned about the characteristics of good wood‚ the best tools to use‚ and how to choose the best glass from local suppliers. La Crosse apprenticed with the carpenter in his small workshop
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IKEA Case MBA 6020 Keith A. Burke Case Analysis Subject of the Case: IKEA‚ a dominant furniture retailer has to translate a few large weaknesses (positioning‚ weak online sales‚ etc.) in the U.S market into a great opportunities. Define the Problem: Adapting to an ever-aging U.S market where the only thing constant‚ is change. IKEA must develop ways to change and position themselves in a way that they are ahead of “the
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Strategic Analysis of Movie Exhibition Industry By: Kim Saline February 24‚ 2010 Objective: To provide an analysis and make recommendations to increase revenue in the movie exhibition industry. Overview: Ticket sales for movie theaters are at their lowest point since 1996. With the core demographic group expected to grow slower than the US population and with technological advances growing at speeds faster than the industry can keep up‚ ticket sales will continue to decline if the current
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