Marketing 6503: Strategic Marketing Management (Summer 2010) Instructor: Dr. Kyeong Sam Min Office: 343-B Kirschman Hall Office Phone: (504) 280-6195 E-mail: kmin@uno.edu Office Hours: Tuesday and Thursday 5:00 – 6:00 pm or by appointment Class Hours: Tuesday and Thursday 6:00 – 8:45 pm Prerequisites: • MKT 3501‚ MKT 4400‚ ENMG 6101 or departmental consent. Required Text: • Philip Kotler and Kevin Keller (2009)‚ A Framework for Marketing Management‚ 4th edition
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Assigned Questions from Text: BEC Case Study pp 113-117 Answer all of the questions about BEC: Broadway Entertainment Co.‚ Inc. Case Questions 1. The System Service Request (SSR) submitted by Carrie Douglass (BEC Figure 3-2) has not been reviewed by Professor Tann. If you were Professor Tann‚ would you ask for any changes to the request as submitted? If so‚ what changes‚ and if no changes‚ why? Remember‚ an SSR is a call for a preliminary study‚ not a thorough problem statement.
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Marketing in a Flat World 1) What are the three most critical challenges facing this company in this country. 2) What has the company done to face these challenges and do you think that they are successful Amazon is a fortune 500 online retail company named after the largest river in the world. They specialize in the selling of just about anything over the internet. Amazon was founded by Jeff Bezos in 1994 and they began doing business in 1995. Based in Seattle Washington‚ Amazon is the
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ASB PMC CASE ANSWERS ASSIGNMENT SUBMITTED BY Lakshmi P.R Second Year MBA Date: 3/10/12 PMC CASE STUDY ANSWERS 1) List the important facts in the case. SAS Pvt Ltd is a rapidly growing software firm in IT industry. Employee compensation package is one of the major factors which help SAS to maintain its employee loyalty. They facilitate activities like game‚ sports‚ yoga etc‚ which helps the employee to feel more relaxed in their workplace. Both mental and physical strength is necessary
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The music industry has gone through significant changes over the last years. There are few key factors that caused those changes. The first factor is the impact of technology‚ particularly music streaming services. If some musicians consider these services as a cause of their diminished profits‚ others find them quite helpful‚ especially novice and unknown musicians who undergo difficulties when starting their music career. Tinie Tempah was one of such musicians. He has become popular thanks to
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New Belgium Brewing: Ethical and Environmental Responsibility History Belgium is home of the finest ales and have been known to brew for centuries. So when Jeff Lebesch‚ an electrical engineer from Fort Collins‚ Colorado took a bicycle trip through Belgium it made him realize there may be a market back home to sell Belgian-style ale. Jeff returned home with hopes to experiment and brew his own beer in his basement from the various ingredients he received on his trip. When his friends
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Case Study Interview Examples: Questions and Answers You will need to adequately prepare for an interview where case study questions will be asked. You should prepare for every job interview‚ but take extra time to prepare for one where these questions will be asked. Interviewers often exclude important details when asking candidates to resolve hypothetical business problems. Occasionally‚ interviewers provide no details to test analytical skills when adequate resources are unavailable. Interviewers
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New Look is a company with over 18‚493 employees worldwide as of 2017 but vacancies can occur. There is a number of reasons why people would leave the company one of which being that they simply get a better job that suits them more. If someone is not happy with their contract hours they could leave to get more hours as New Look only have a certain amount of contracts with higher hours to offer. Students tend to be on 4-hour contracts and at certain times of the year like January can be hard to get
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Cumberland Metal Industries: Engineered Products Division‚ 1980 Overview: Cumberland Metal Industries (CMI) is one of the largest manufacturers of curled metal products in the U.S. The company started the business by making highly technical applications‚ but soon changed from selling the finished products to selling the products that were considered as raw materials for other products. By doing so‚ the company experienced a dramatic growth in the 1970’s and occupied 80% of the market share. However
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Marketing Coursework Case Study: Four Seasons “Treat others as you would like to be treated” this is the golden rule and the basis for the success and recognized service quality of the Four Seasons hotel chain. The hotel chain founded in 1961 comprising of one modest motor hotel property in downtown Toronto is now the world ’s leading operator of luxury hotels and currently manages 74 properties within exceptional cities and resort destinations in 31 countries. It’s dedication to its customers
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