product mix. Marketing push. Gillette sales in Indonesia are as follows: Table 1 GILLETTE in Billions of dlls $ % Total Sales 6‚800‚000‚000.00 100.00% Razor sales 2‚720‚000‚000.00 40.00% Asia- Pacifica razor sales 600‚000‚000.00 22.06% Top 5 cities sales $360‚000‚000.00 60.00% Indonesia Market The Republic of Indonesia is constituted of more than 15000 islands and the Population distribution is as follows: Table 2 INDONESIA % Quantity Lived in towns 35.00% 68‚600
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Agriculture Agriculture in Indonesia supports the livelihood of the population. Every three out of five people live in rural areas and farming is considered a main occupation for many families. Around 45% of Indonesian workers are farmers. Rice is Indonesians primary staple crop. Indonesia today is the third largest rice producer totaling 64‚398‚900 tons of rice in all. Most of the rice produced in Indonesia is located in the island of Java. Before the fall of the New Order‚ they were most known
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markets of Germany‚ South Korea and Japan‚ has also damaged the way Wal-Mart is perceived in the eyes of many consumers around the globe. Nowadays‚ many think of Wal-Mart as an expansionist enterprise incapable of adapting its way of carrying out business operations‚ adjusting its workforce and culture overall to suit regional customer needs. Indeed‚ to a lot of people Wal-Mart’s only interest is in making more money. Therefore‚ it is understandable that the company’s efforts to address environmental
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With domestic consumption known as the major driving forces behind any country’s economics growth‚ being a developing country‚ Indonesia must be able to sustain its economics growth. Ironically‚ even though Indonesia’s wealth lies on its abundance of natural resources and this has become its pillar for economic growth‚ poverty still has become a big problem in Indonesia. Why is this so? The answer is natural disasters. Being the top three of most occurrences of natural disasters‚ Indonesia’s economic
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Case No. 5 Developing the Marketing Plan Case: Gillette Indonesia I. BACKGROUND In October 1995‚ Chester Allan‚ Gillette’s country manager in Indonesia‚ was developing his unit’s 1996 marketing plan. Once completed‚ it would be forwarded to Rigoberto Effio‚ business director in Gillete’s Asia-Pacific group based in Singapore. Each year Effio received and approved marketing plans for the 12 countries in his region‚ which reached from Australia to China. Once approved by Ian Jackson‚
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Case Study: New Hire Mismanagement COMM/215 Case Study: New Hire Mismanagement Introduction When accepting the position of a Campus Recruiter for ABC‚ Inc.‚ there were specific tasks and expectations that go along with the job title. The specific tasks were explained however‚ due to the improper planning and poor execution‚ the individual failed to deliver what was outlined in the job title. This paper will explain the failures due to improper planning‚ lack of experience and poor time
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New Belgium Brewery Case Study Social Responsibility and Ethics Management New Belgium Brewery Case Study The goal of New Belgium Brewery was to produce world-class beers‚ and do so while kindling the social‚ environmental‚ and cultural change. The company became successful‚ and stood as a corporate leader in environmental sustainability‚ by being an example of how a company could incorporate environmental concerns into business decisions. Yet‚ they also faced some ethical challenges‚ as they
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Contrast High School Education between Indonesia and Australia Indonesia and Australia have similarities and differences in the education system. Both countries are especially concentrated of education. It can be seen from the number of public and private schools grow well on a national scale in each country. However‚ there are some fundamental differences in educational systems and regulations between Indonesia and Australia. Types of school in each country have
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SOCIAL ENTREPRENEURSHIP CAN SOLVE THE PROBLEMS IN NEW ZEALAND Social Entrepreneurship means identifying or recognizing a social problem and using entrepreneurial principles to organize‚ create‚ and manage a social venture to achieve a desired social change. It combines the passion with an image of business-like discipline‚ innovation‚ and determination. Social entrepreneurship reflects a growing sense today that many of the most promising solutions to global problems don’t necessarily
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Question No. 1 Answer: E-Business is the term used to portray the information frameworks and applications that bolster and drive business forms‚ regularly utilizing web technologies. E-Business permits organizations to connection their internal and external procedures all the more effectively and adequately‚ and works all the more nearly with suppliers and accomplices to better fulfill the needs and desires of their clients‚ prompting upgrades in general business execution. While a website is a standout
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