MARKETING MANAGEMENT REPORT ON THE CASE STUDY TATA STEEL’S EHTICS AND SUSTAINABILITY IN THE STEEL INDUSTRY Submitted by: ANTHONY QUANSAH London School of Commerce Presented to: LAWRENCE M. AKWETEY and GEOFF LANCASTER DATE: SEPTEMBER 14‚ 2012 MBA1 Executive Summary The gender balance group was given a case study into Tata’s contribution to ethical business practices and sustainability to investigate into. The ten (10) member group shared the research questions amongst themselves
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Sustainability Review Test 1 1) Kenneth E. Boulding—“Economics of the Coming Spaceship Earth” English (1910-1993)‚ Professor at U. of Michigan‚ U of Colorado Economist‚ educator‚ peace advocate‚ Quaker‚ systems scientists‚ interdisciplinary philosopher We are approaching a closed system and how it is going to be tough for us Neither receivers inputs nor outputs i.e. self-contained Today we are in an open mind approaching a closed one Morals are keeping us in the open for now Econospherethe
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Sustainability‚ in a broad sense‚ is the capacity of maintaining a certain process or state. It is now most frequently used in connection with biological and human systems. In an ecological context‚ sustainability can be defined as the ability of an ecosystem to maintain ecological processes‚ functions‚ biodiversity and productivity into the future. Sustainability has become a complex term that can be applied to almost every facet of life on Earth‚ particularly the many different levels of biological
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BUSINESS‚ GOVERNMENT AND SOCIETY Sustainability Framework For: Deryk Stec By: Shyam Maheshwari (3461529) 2/4/2013 This paper explains the sustainability strategies of Adidas and Nike and then compares itself with the sustainable value framework of Hart’s. What is Sustainability? As defined by Environment Canadai‚ Sustainable development is the process of developing land‚ cities‚ businesses and communities so that our current needs are met without compromising the ability of future
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Executive summary: Sustainability reporting‚ alternatively known as CSR reporting‚ is the annual process whereby companies - public‚ private; large and small - report on their sustainability performance. Reports typically cover social‚ environmental‚ economic and ethical performance and incorporate information on a company ’s environmental impact or carbon footprint‚ staff satisfaction‚ community investment etc. Sustainability reporting is becoming increasingly important as a tool companies can
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ensure that the consumer prefers its products and services above their competitors in the long run‚ thus maintaining the key to a sustainable competitive advantage (Hough‚ 2011). In the case study the divisional director for foods‚ Mr Julian Novack‚ mentions that because they carry a large portion of own-brand products‚ they are able to exert greater control over the prices by optimising the production process and reduce the input costs. Woolworths consulted with its suppliers to find ways to reduce
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Tsai-Hsuan Lin Kirin Case Study- Conjoint Analysis and Brand Launch Kirin can launch the following four new brands of beer (Oishii-L‚ Oishii-S‚ Tei-karorī-L and Tei-karorī-S) without changing its key attributes of “Rich full-bodied” and “No aftertaste”. Oishii-L is large pack regular beer with regular calories and Oishii-S is small pack regular beer. Tei-karorī-L is large pack beer of low calories whereas Tei-karorī-S is small pack beer of low calories. These new brands are differentiated
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Supplier Sustainability Involvement Program The Philips Supplier Sustainability Involvement Program is built on five pillars: create commitment by setting out our requirements; getting suppliers to understand our requirements and monitoring identified risk suppliers through audits; working with suppliers to resolve issues; and engaging stakeholders. Building block 1: Create commitment In 2012 we updated the Philips Supplier sustainability declaration in accordance with the updated EICC
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Sustainability Review 2010 bp.com/sustainability 2 A letter from our group chief executive / 4 How BP is changing 6 Gulf of Mexico oil spill / 14 How we operate / 22 Energy future 30 Safety / 34 Environment / 38 Society Within hours of the Deepwater Horizon accident‚ BP teams were working to stop the leak. We also acted to minimize the spill’s impact on the environment by containing‚ removing and dispersing oil offshore‚ protecting the shoreline and cleaning up oil that came ashore. And we
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Certified Angus Beef (CAB) is a brand name-based beef production organization accounts for retail and restaurant beef sales estimated to total $4 billion per year. CAB brand was formed in 1975 to provide high quality of beef to consumers. Its foundation was the creation of a USDA-certified brand which provided CAB legitimacy and the first-mover status that still guides its brand success today (Siebert and Jones‚ p3). CAB is the sole owner of its brand name. It sells “Certified Angus Beef” to upscale
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