UNIVERSITY OF NEWCASTLE MA MEDIA & PUBLIC RELATIONS Theoretical Approaches to PR (COM8065) A report on the current usage of Corporate Social Responsibility on the example of Unilever’s “Sustainable Living Plan” By Julia Buschmann (110452490) Laurel Hetherington Submission: 9 December 2011 1 Report of the Sustainable Living Plan Small Actions. Big Difference. 2
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shareholder value: I do not believe that shareholder value is sustainable if you are not creating value for the people who are doing the work and then for customers. Quintessentially we are a people-based company. You couldn’t find another customer brand that is as dependent on human behavior as we are. We build Starbucks not through traditional marketing or advertising but through the experience. And that experience can come to life only if people are proud‚ if they respect and trust the green
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Executive summary The Dutch society recognizes the need for sustainable production and use of biomass. This has been expressed by environmental groups and the Parliament. The Dutch government decided to seek solutions by developing sustainability criteria and certification of biomass by a commission sustainable production of biomass (duurzame productie van biomassa‚ DPB). Between January 2006 and July 2006 these criteria have been developed. Parallel to these developments‚ in February 2006 this
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MARKETING MANAGEMENT REPORT ON THE CASE STUDY TATA STEEL’S EHTICS AND SUSTAINABILITY IN THE STEEL INDUSTRY Submitted by: ANTHONY QUANSAH London School of Commerce Presented to: LAWRENCE M. AKWETEY and GEOFF LANCASTER DATE: SEPTEMBER 14‚ 2012 MBA1 Executive Summary The gender balance group was given a case study into Tata’s contribution to ethical business practices and sustainability to investigate into. The ten (10) member group shared the research questions amongst themselves
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Online Business Expansion for Comp-Tax Communications H. Anechia Wiggins Western Governors University Executive Summary Comp-Tax Communications is a multi-faceted company. They offer services in accounting‚ personal and business taxes‚ payroll‚ business contracts‚ small business consultation‚ computer sale & repair‚ print media design‚ and video photo editing. The business is owned and operated by Lashonda Simons. It’s a small base woman owned. The team consist primarily the owner and
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are customers‚ on the top is substitute products and finally on the bottom is entry barriers. I will begin from the middle and discuss competition: First movers have gained significantly in the competition segment and it mainly is because of brand recognition and loyalty. There are so many fast food chains‚ often located in the same plaza so competition is very fierce. To this end‚ fast food chains are constantly offering promotions‚
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The Sustainability Lab introduced what defines sustainability and how important it is in any environment through the simulation of a fictional island environment. It showcased what steps and requirements are needed to maintain an environment without it plunging into deterioration‚ plagued with barely a few to none resources to unlimited desires. Subsequently‚ both the data table and the graph display a direct correlation between the number of people in the island environment and the number of water
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Tourism And Sustainability THE WHOLE PICTURE TOURISM Lying on beaches with blue waters; indulging in a delightful package of fiesta and fun; enjoying delicious cuisine and accompany of the local. Probably the pictures that spring to mind when you hear ‘tourism’. Indeed‚ most people long for these when they consider going on a tour. Tourism is travel for recreational and leisure purposes. Apart from this‚ there are also ecotourism‚ educational‚ medical tourism. Sustainable tourism will be zoomed
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Assignment Three MF Global History: MF Global was founded in the late 1700’s by James Man. It was a pure cash commodities firm that dealt mostly with the trade of sugar and molasses. ED&F Man‚ as it was known when it was founded up until the late 2000’s‚ mainly traded pure cash commodities until the late 1970’s. They then started to trade futures and other securities as futures market became more mechanized with the use of the internet. This made for a time of great growth and expansion and in 1994 they
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ensure that the consumer prefers its products and services above their competitors in the long run‚ thus maintaining the key to a sustainable competitive advantage (Hough‚ 2011). In the case study the divisional director for foods‚ Mr Julian Novack‚ mentions that because they carry a large portion of own-brand products‚ they are able to exert greater control over the prices by optimising the production process and reduce the input costs. Woolworths consulted with its suppliers to find ways to reduce
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