products. Onida‚ is still well known for its brand mascot ‘The Onida Devil’ and its punch line “Neighbor’s Envy Owner’s Pride”. In the 1980s when owning a television set was considered a luxury‚ Onida launched its advertising campaign on the platform of envy‚ to promote its television range. A green-horned devil with a long pointed tail was the spokesperson in all its ad campaigns till the 1990s. The ‘Devil’ helped Onida gain substantial market share and brand recall among the customers and become one
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The relevance of sustainability in marketing decision making What is marketing? What exactly is marketing? Is it just convincing people to buy products through various media? Billboards‚ TV commercials‚ junk mail and magazines filled with advertisements? From the consumer’s perspective‚ that is how it seems (Kotler et al. 2010‚ p. 5). But from a business’s standpoint‚ marketing is viewed very differently. Marketing is viewed as being based on an exchange relationship between a business and its
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T RECYCLING SUSTAINABILITY SOC 112 FINAL PROJECT [Sustainability means providing for the needs of the present without compromising the ability of the environment to provide for our future generations. We are responsible for leaving our future generations a safe‚ healthy environment. We risk human and Wildlife extinction if we continue the way we are going. Our planet cannot sustain human life this way. We can all work together to advert this from happening and we must act individually as well
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first all “green” building and has attracted many people because of the environmental standards they have set. However‚ being a university this is a difficult promise to keep‚ especially with the expansion they are expecting. Through my time I have spent at the new campus‚ I have observed the sustainability of the school‚ and how conscious they really are at maintaining the school “green”. Lakehead currently stands as a poster child for environmentally sustainable building‚ and represents the first
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“Without environmental sustainability‚ economic stability and social cohesion cannot be achieved.” There are 1 billion children living in poverty (1 in 2 children in the world)‚ 40 million live without adequate shelter‚ 400 million have no access to safe water. Every second 4 people die from hunger; around 27-28 percent of all children in developing countries are estimated to be underweight or stunted. Even though in 2008‚ according to UN‚ the majority of the world population is living in the
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| |Assignment #5 | |Operationalize Sustainability | |
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emrgnc Defining Sustainability – A Hundred Perspectives Sustainability as an emergent concept reveals deep concerns about fundamental values and our own continued existence. While each personʹs definition of sustainability is seen to be the most relevant‚ the question is a universal one and common to all. Whether our definition of sustainability is anthropocentric‚ biocentric‚ egocentric‚ ecocentric‚ econocentric‚ sociocentric‚ worldcentric or perhaps simply personally eccentric‚ they are all valid
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IES Cut-Off Marks IES 2014 Exam Pattern IES Syllabus IES 2014 Exam Schedule IES 2014 Notification Departments Allocation IES 2012 Topper’s Marks IES 2012 Interview Questions IES 2012 Success Tips Book Publications Postal Study Courses Our Selections Reference Books Online Test Series 2014 GATE - 2014 Solutions IES 2012 Interview Top Scorer IES Syllabus IES Offline Test Series Sol. GENERAL ABILITY TEST (Common for all Streams EC‚ ME‚ EE‚ CE) IES/GATE Previous
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"A great battle lost or won is easily described‚ understood‚ and appreciated‚ but the moral growth of a great nation requires reflection‚ as well as observation‚ to appreciate it." --Frederick Douglass‚ 1864 "So they sought first to deprive the day [Memorial Day] of any significance to the living. Only the manhood and valor of the dead were to be commemorated. The dead were to be mourned; the cause for which they died forgotten. There was no other way by which the desired object could be accomplished
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MASTER OF BUSINESS ADMINISTRATION BUSINESS ETHICS AND SUSTAINABILITY BMO5501 BUSINESS ETHICS AND SUSTAINABILITY BMO5501 Assignment 1 Part B: Sustainability Recommendation Report VU Lecturer: Ms Judith Watson Local Tutor: Mr Paul Linus Andrews Prepared by: Chua Yu Kiat (VU ID 4185059) Jullian John (VU ID 4202536) Teoh Xuan Jing (VU ID 4184633) Wong Wing Tien (VU ID 3906101) Assignment 1 Part B: Sustainability Recommendation Report VU Lecturer: Ms Judith Watson
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