Marketing Concepts and Commercialization Business Case Analysis Black & Decker Background Black & Decker Corporation is one of the largest manufacturers of power tools and accessories‚ residential security hardware‚ outdoor tools and numerous other products. The two largest product groups of B&D are power tools & accessories and household products representing 29% and 15% respectively‚ in terms of sales. During the 90s the portable power tool market accounted for 1.5 Billion and is segmented in
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|This is a decision case. Galli has 3 optional strategies to choose to improve the poor sales of Professional-Tradesmen products. We need to analyze all of | |them and make a decision. | |SWOT analysis(Strength Weakness Opportunity Threats) can be applied to this case. | |End users hold a
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THE BLACK & DECKER C O R P O R A T I O N (A): POWER TOOLS D l V l S l O N Black and Decker is a household name across America. Having received the patent fort he first power drill‚ they are well known for their power tools. In addition to power tools B&D is also known for its various household products‚ like the Dustbuster. While B&D celebrated a nearly 30% stake in the in the power tools market across America‚ They had fallen behind market leader Makita’S 50% share in the Professional-Tradesmen
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Marketing 1 Fall 2014 Professor Ron Shachar ASSIGNMENT 1: Black and Decker Corporation GROUP 6: Avidor Amir‚ Amariglio David‚ Efrat Tamar‚ Shine Maor Due: 23 Nov 2014 Submitted: 23 Nov 2014 Question 1: Why is Makita outselling B&D 8 to 1 in an account that gives tem equal shelf space? The case study begins by giving us information regarding Black and Decker’s (B&D’s) performance in the Professional-tradesmen (trade) segment – detailing the failings of B&D to match sales with their key competitors
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Case Overview and Thought Questions > MKTG 534-301 – Fall 2012 – Exec MBA Program Integrated Market Communications and Brand Management Dr. Ralph Oliva Note: Cases will be discussed in class – Please be sure to read all of them. Questions below will help in thinking through the implications of each case‚ and in preparing “Case Insights.” Each team should turn in at least 4 Case Insights – if more are submitted‚ the best 4 grades will be selected as part of your final grade (40%)
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The Black & Decker Corporation. Mission Statement Black & Decker is the worlds leading manufacturer and marketer of many consumer and industrial products. Black & Decker is committed in offering always the most innovative‚ high quality and technologically advanced products and is recognised worldwide for its reputation and excellence. Apart from its commitment to the customers the company had devoted much effort for the satisfaction and good relation with its stockholders‚ suppliers
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Stanley Black & Decker‚ Inc. February 7‚ 2013 Introduction From the start‚ the merger announced November 2‚ 2009‚ looked good on paper. Stanley Works agreed to buy Black & Decker for stock valued at a 22 percent premium in exchange with $3.6 billion in its stock. That was justified because Stanley got management and board control‚ and its shareholders were to own more than half of the stock‚ with the 50.5% of the stock in the combined company. This case not only explores shareholder
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Running head: BLACK & DECKER BLACK & DECKER Marketing MBA 504 Introduction Duncan Black and Alonzo Decker‚ SR.‚ in 1910‚ started a machine shop business and in 1917 receiving the world’s first patent for a power drill. The company was later named Black & Decker‚ (B&D) and over the next 73 years they became one of the most well known brands and market leaders of power tools‚ accessories‚ lawn‚ garden supplies and residential security hardware worldwide. In
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1. FINDINGS Black and Decker’s DeWalt line has been so successful in the USA that it is now the standard for both the Professional-Industrial and the Professional-Tradesman market segments. Nolan Archibald‚ Chairman‚ President and CEO of Black and Decker (B&D) saw the potential in 1994 to increase the companies market share through worldwide sales of B&D products. While the company had a definite presence in the European Consumer Power Tools market segment‚ it lacked penetration in the Professional
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Module | Session | Course/Theme | Case | Who | When | Where | Case Leads/Due Date | T1 | 8 | Winning Through Marketing Management | Black & Decker – Power Tools Division | Joseph Galli‚ VP of Sales and MarketingNoran Archibald‚ CEO | January 1991 | Towson‚ MarylandUnited States | November 28‚ 2012 | What – Situation/Issues/Risks/ Decision | 1. B&D lost its market share of professional-tradesmen tools segment against Makita Electric of Japan 2. Makita held an 80% share in cordless
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