LENHAGE AG: ETHICAL DILEMMA Background. Lenhage AG is European manufacturer and seller of tools fasteners for the construction industry. Reigo Weinhardt is expatriates president and general manager in Seoul. South Korea construction market was booming Best opportunity was power generation Opportunity: Nuclear Power Generation Plants South Korea is planning to build 8 new nuclear power generation plants in sparsely populated southeast coast of the country Coastal area was seismically active. Recent
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BACKGROUND OF THE CASE Gian Auto Corporation is a manufacture and supplier of components for manufacturers and suppliers of parts for automobiles‚ van and trucks. The company maintains an excellent track record with over 10 percent increase in sales in each year. One of the critical success factors of company’s business strategy is the location of its plants in favorable business environments and areas with lower wage rates. One of GianAuto’s earliest plant is the Denver Cover Plant‚ which basically
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Case Sharp Printing‚ AG Three years ago the Sharp Printing (SP) strategic management group set a goal of having a color laser printer available for the consumer and small business market for less than $200. A few months later the senior management met off-site to discuss the new product. The results of this meeting were a set of general technical specifications along with major deliverables‚ a product launch date‚ and a cost estimate based on prior experience. Shortly afterward‚ a meeting was
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manufacturing facility to accommodate for the higher production. This would exuberate their need for that second plant. All of this leaves licensing to be the most viable option as it requires the least amount of capital‚ both financial and human. Cameron Auto Parts are paid royalty fees as well as the costs of setting up the manufacturing and training without having to spend much money to get the UK plant running. 2. I would say that McTaggart is a good choice for the company to become the licensee
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Petersen Auto Museum | Seven Miles The Petersen is considered the preeminent car museum in the country. With its recent $150 million renovation‚ it’s iconic eye-catching design makes it a must see on Museum Row on L.A.’s Miracle Mile. One unique feature that separates the Petersen Automotive Museum from other automotive museums is the constantly rotating exhibit spaces. To keep the museum fresh‚ relevant‚ and to keep visitors coming back‚ it was decided from the beginning not to display the entire
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Ms. AG Case Analysis Paternalism Vs. Autonomy One of the fundamental principles of healthcare ethics is patient autonomy. The struggle‚ however‚ is determining how much independence the patient has. Is it appropriately and ethically right to allow an individual to have complete autonomy? Do patients lose their rights when they go to a doctor? Should a Providers do what a sufferer wants or what is in the best interest? As in the case of Ms. AG and the team of health care? If a physician
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Case Study Report Strategic Management 313 Unit Index Number 3522 Semester 1‚ 2006 BMW Automobiles [pic] Group Members Daniel Smentek‚ 13264679 Melanie Bernroitner‚ 13264682 Marie-Charlotte Neumann‚ 13264640 Submitted on‚ May 16‚ 2006 Table of Contents Executive Summary 4 Introduction 5 BMW and the Automobile Industry 6 Aspects of the Automobile Industry 6 Historical Background of BMW 6 BMW in the Global Environment 9 General Environment of the
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| Case Study – “GameStop” Digital Company | | Information Systems Management Post-Module Assignment Lecturer – Dr. Marta Sabou | | | MODUL University Vienna | Dmitry Stetsenko - 0811561 14.01.2013 1. «GameStop» Digital Firm – Overview In my research I would like to point out gaming industry as a very profitable e-commerce sphere and as an example present a company named «GameStop». «GameStop» was originally
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Advertising campaign case study New BMW Series By Ze Chen (30109683) Executive summary Designed for driving Pleasure advertising campaign from the largest luxury brand in the world-BMW. This new designed for driving pleasure features the all new 4 Series Concept. The campaign was promoted by multiple media‚ and the advertisements that have appeared in poster have been used for this analysis. This analysis include the description of the campaign-“Designed for driving pleasure”‚ market
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Case Analysis of BMW Problem: While the worldwide performance of BMW had continually improved around 1990s‚ its position in the U.S. had not improved. BMW experienced the steady unit sales decline in the United States from its 1986 peak of 96‚000 units to 53‚000 in 1991. Thus‚ Karl Gerlinger‚ the president of BMW North America‚ needed to find a solution to carry BMW to a leading position in the U.S. market. Before achieved the final goal‚ Gerlinger had to focus on three issues: first‚ he must
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