OF MARKETING (MKT101) Case Study – Team Project (15 points) BP: Transforming Its Strategy “Beyond Petroleum” (p. 47-49) Each team should submit a written report by May 13th‚ 2012 at 1:00 pm. 1) Format The written document will be approximately 6 to 7 pages (excluding references and appendixes). The case write-up should have the following format: i. ii. iii. Cover page (with alphabetized names and students ID) Introduction (including a brief summary of the case) Answer to questions: 1.
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British Petroleum (BP) case study British Petroleum (BP) is a global oil and chemical company with global headquarter in London and United States operation in Houston‚ Texas. BP owns numerous oil fields‚ refineries and chemical manufacturing plants worldwide. It is the largest company in the United Kingdom while BP America in U. S. is the largest BP division. BP operations as of 2013 were spread in over 80 countries around the world. The brands controlled by the multinational include BP‚ Castrol
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British Petroleum (BP) Case Study Executive Summary This case study report examined a public relation management problem that British Petroleum (BP) faced since the oil spill accident happened in April‚ 2010. In addition‚ this thesis recommended possible solutions and implementation plans for BP to deal with the public crisis. On April 20‚ the explosion on the Deepwater Horizon drilling rig in the Gulf of Mexico led to the largest accidental release of oil into marine waters in history. As a
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BP’s general strategy Oil companies were the worst performing brands in the world market. There was no brand in the oil industry that had created positive perception in the public. During the late 1990’s BP has decided to change this perception for their brand. The main idea was to create a symbolic capital for BP. The definition of symbolic capital is given by (Bourdieu‚ 1974/1977 sited in Holt & McNulty‚2008‚p.76) as “ the resources by which authority and credibility are established amongst
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Project Cover Sheet Case Study: BP (Beyond Petroleum) Focuses on Sustainability University Instructor: 03/15/2012 Abstract When a person thinks of BP they image a green gas station and gas pumps. But BP has over 100 years of history behind it. BP was formally known as British Petroleum and the Anglo-Persian Oil Company. It was founded in 1908 by William D’Arcy‚ a rich British man who invested all his savings in his quest for oil in the Middle East. At the time BP was committed to protect
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CORPORATE RISK MANAGEMENT REPORT Corporate and Enterprise risk at BP BP plc is one of the worlds leading oil companies on the basis of market capitalisation and proved reserves. It is a global group‚ with interests and activities which cover three main business segments of Exploration and Production‚ Refining and Marketing and Gas‚ Power and Renewables. BP has total assets of $217‚601million and total revenues of $270‚602million with the majority of their revenues ($) coming from
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1. What are the main ethical issues and dilemma BP faces in this case? A project that is on a large scale faces some issues‚ including: There are concerns about the coating of the pipeline and the risks of leakages‚ in particular in Georgia‚ where oil spills might significantly impact the country’s strategic water resources in the Bojorni National Park. Concerns were also raised over the fact that the pipeline runs through earthquake zones‚ which leakages nearly inevitable or could not be avoided
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environment) Analysis: With respect to the specific organization (in this case‚ BP); things are changing at a rapid pace since the supply and demand of oil is becoming highly dependent upon socio political condition of different parts of the world‚ where its business is operating.For the external business environment analysis of global oil industry (with respect to BP) the selected analysis tool is PESTEL. This model presents a strategy framework built over variables like surrounding political‚ economic
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British Petroleum “BP” Oil Spill On April 20th 2010‚ British Petroleum better known as BP had an extremely destructive impact on the environment and the livelihood of those in Gulf Coast area of Louisiana‚ Mississippi and Florida. BP’s Deep-water Horizon oil rig was located offshore‚ 52 miles off the southeast coast of Venice‚ Louisiana. An explosion on the Deep-water Horizon oil rig caused a massive fire that claimed the lives of eleven BP workers. After 36 hours of burning‚ the Deep-water Horizon
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management strategy‚ have led BP to develop a negative reputation amongst consumers and government officials. The company needs to develop a way to get consumers to put the past behavior of BP behind them and to make consumers believe that the new core values BP has‚ along with its efforts towards rectifying the situation‚ are truthful and valuable. Situational Analysis Internal Environment: Marketing Objectives‚ Strategy‚ and Performance Without actually defining a mission statement‚ BP has published
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