1. DBMS a) Problem with the traditional file environment In most organizations systems tended to grow independenty without a company-wide plan. Accouning‚ finance‚ manufacturing‚ human resources‚ and sales and marketing all developed their own systems and data files. Each application of course‚ required its own files and its own computer program to operate. For example‚ the human resources functional area might have personnel master file‚ a payroll file‚ a medical insurance file‚ a pension
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Study Guide for Exam 1 Exam 1 (Feb. 2 – 5 by 11:59 pm) The exam is AVAILABLE ONLY between Feb. 2 and 5 by 11:59 pm at “Exams” section of Blackboard. You MUST COMPLETE the exam by Feb. 5 by 11:59 pm. In addition‚ the exam is TIMED (30 minutes) and taken TWICE. The instructor will take an exam with a better score for grading. It will CLOSE DOWN 30 minutes after you begin the exam. Thus‚ you MUST COMPLETE the exam in 30 minutes. Topics Textbook (Ch. 1 – 3) Questions 25 questions + 2
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1‚ Distinguish data from information and describe the characteristics used to evaluate the value of data? Data versus Information 1 ‚Data 2‚ information 3‚knowledge. 1‚ Data raw facts‚ such as an employee ’s name and number of hours worked in a week‚ inventory part numbers‚ or sales orders .several types of data can be used to represent these facts Data Represented by alphanumeric data numbers‚ letters‚ and other characters image data graphic images or pictures audio
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An information system (IS) is a set of interrelated elements or components that collect (input)‚ manipulate (process)‚ store‚ and disseminate (output) data and information and provide a reaction (feedback mechanism) to meet an objective. The feedback mechanism is the component that helps organizations achieve their goals‚ such as in: creasing profits or improving customer service. The Components of an information System Feedback is critical to the successful operation of a system. Input
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KHF CORPORATION SEEDS OF DISTRESS Jim Layton‚ controller for Kitty (Hawk Food)‚ Inc. (KHF) was under considerable stress as he walked toward the chief executive’s office. Marshall Horne‚ the CEO‚ was not known to take bad news well. In his hands‚ Jim held two letters from food suppliers that threatened to cancel KHF’s trade credit accounts. KHF had developed difficulties in cash flow such that their payments on the accounts had been late‚ at best. The suppliers provided normal trade terms to KHF
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Cadbury Adams – Crispy Crunch Cadbury Adams – Crispy Crunch Marketing Instructor: Shawn Hnidy Student: Michelle Newton Case Study 4/5/2012 Marketing Instructor: Shawn Hnidy Student: Michelle Newton Case Study 4/5/2012 MN A Marketing case study on Cadbury’s new advertising campaign for the Crispy Crunch chocolate bar. MN A Marketing case study on Cadbury’s new advertising campaign for the Crispy Crunch chocolate bar. Executive Summary Crispy Crunch’s main problem is that they haven’t advertised
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Have you stumbled upon a The Six Figure Mentor? Have you watched a video ad on YouTube with a young guy on the beach chatting about making money online? That ad has been watched by millions of people online which lead them to the program The Six Figure Mentors. It is 101% possible to start a business online and be successful but with the help of a system like Six Figure Mentor‚ you’re sure of your success. If you’re one those individuals who wouldn’t want to start everything from scratch and you
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Chapter 3: Cola Wars Question #1: In the new Coke fiasco‚ how could Coca-Cola ’s marketing research have been improved? To determine how the marketing research could have been improved‚ let us first define the end result. Ultimately‚ consumers felt almost betrayed that Coca-Cola scratched their flagship product‚ Coke‚ for a newer‚ updated flavor. Coca-Cola ’s marketing research showed that over half of the people who taste-tested the new flavor preferred it over Pepsi and the nearly 100 year
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Discuss the significance of father-figures in Frankenstein Frankenstein is a story of science gone dreadfully amiss. Shelley offers depth and meaning to Frankenstein by presenting (sometimes covertly so) insinuations of failed father and son relationships littered throughout the story. The most obvious relationship in this story is that between Victor Frankenstein and his monster‚ however‚ there are other characters in the story that present themselves as father-figures. In this essay‚ I will endeavour
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Moa Persson 2013-‐10-‐15 Principles of Marketing Summary for Exam 1 Moa Persson 2013-‐10-‐15 Chapter 1 -‐ The Art and Science of Satisfying Customers Exchange Activity in which two or more parties give something of value to each other to satisfy perceived needs. Exchange
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