OZ Car Clean Pty Ltd It is a full-service car wash facility located in St Leonard’s (just off the Pacific Highway). The principal owners‚ Geoff and Sandy (husband and wife team) are also the full-time managers. They have vast experience in the management of finances‚ personnel‚ and equipment. Geoff was previously a Car Wash Facility Manager in Brisbane for two years‚ before starting OZ Car Clean Pty Ltd in August of 2005. Business was slow to begin (for the first year or so)‚ but then many regular
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Case study: PETRIE’S ELECTRONICS Jim Watanabe looked around his new office. He couldn’t believe that he was the assistant director of information technology at Petrie’s Electronics‚ his favorite consumer electronics retail store. He always bought his new DVDs and video games for his Xbox 360 at Petrie’s. And now he worked there too. The company had made some smart moves and had done well‚ Jim knew‚ but he also knew that competition was fierce. Petrie’s competitors included big electronics retail
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CASE STUDY #1 A Job Search Dilemma Eric‚ a second-semester senior‚ is looking for a job. Anxious about finding work in the worst economy in decades‚ he sends out scores of resumes for a wide variety of positions. The first call he gets is for a position that doesn’t really interest him‚ but he figures he should be open to every opportunity. He schedules an interview‚ which he aces. In fact‚ the recruiter offers Eric the job on the spot. He would like Eric to start as soon as possible. Should Eric
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CASE 2 FOUR CUSTOMERS IN SEARCH OF SOLUTIONS OVERVIEW Four telephone subscribers from the same street in a suburb of Toronto complain individually to Bell Canada about a variety of different problems. Is there more to each problem than might appear on the surface? Does it offer Bell a marketing opportunity? TEACHING OBJECTIVES • Provoke a discussion of the potential underlying causes of consumer complaints. • Highlight the fact that complaints are often opportunities in disguise‚
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room. At the end of the exam you must attach all tasks to your question paper using the treasury tag. ALWAYS REMEMBER YOUR WORK MUST BE YOUR OWN © OCR 2015 G041/01/IC Jun15 3 PRE-RELEASE TASKS – INSTRUCTIONS FOR CANDIDATES Read the attached case study and these instructions carefully‚ then carry out the tasks detailed below. There are two types of task. In Task 1 you will produce
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classrooms‚ doctors” surgeries and airport buildings. Portakabin is the UK market leader in modular construction. Its products meet the accommodation needs of many different customers. It delivers products and services tailored to individual customer requirements. Portakabin is a well-known brand and most potential customers already know the company’s name. II. II. VIEW POINT: In starting a promotional campaign‚ there will be: • a set of clear objectives • an intended
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CASE STUDY: Merger of Zipcar and Avis Budget Group On January 2‚ 2013‚ Zipcar announced that it would be acquired by the Avis Budget Group. This merger may let staff members of both companies to feel uncertain and uncomfortable‚ especially of Zipcar and they feared that company was swallowed. Motivational problems related with finance were of major importance to employees of both companies and here too. The senior management and executive members of Zipcar company sought to gather and discuss
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In These Times. Facebook social plugin Detroit’s Comerica Park cost $300 million—65 percent of which was paid for by tax revenue. (Kevin Ward / Flickr / Creative Commons) As eulogists across the country speculate on how much money bankrupt Detroit can make by selling off everything from Diego Rivera’s famous mural of a socialist utopian auto industry to the original Howdy Doody doll‚ it appears that at least one part of the Motor City won’t end up on the auction block: its hockey arena. In fact
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One person Big difference How can one person make a difference? In William Shakespeare’s Julius Caesar‚ Brutus helps the conspirators kill Caesar because they were scared that he would want to become dictator of everything and become powerful. His assassination caused a big civil war and that led to a lot of deaths. Another example is Antigone in Sophocles’ Antigone; her two older brothers fought over power‚ but ended up dying; only one brother was buried‚ though. Antigone’s stand against such injustice
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