into consciousness. The darkening sky is tranquil and soft‚ and I find it beautiful to watch the last glimpses of mauve and crimson sink below the horizon beyond the soft‚ rolling mountains. In the car beside me is my husband‚ Gerard‚ directly behind me is my baby son‚ Joe. The smooth movement of the car is repetive and adds to my drowsiness. Soon we will arrive and my boredom will end. Until then‚ I will farewell the final light of day and welcome the night. Again I awake. It occurs to me that I
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Drive A National Level Case Study Competition CONNECTED CARS Submitted By: Team Cartel SBM‚ NMIMS Mumbai Contents 1. Connected Car: Peek-a-boo 3 2. Connected Car: Areas of Application 3 3. Basket of Opportunities 4 3. Prospective Buyer Landscape 4 4. Market Overview & Key Financial Highlights 5 5. Proof of Concept 6 6. Go-to-Market Strategy 8 7. Being Ahead of the Curve 9 Annexure: 10 References: 10 1. Connected Car: Peek-a-boo The presence of devices in an automobile that connect the
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Mckinsey andris_umblijs@ mckinsey.com Media activities generated by consumers or communities that are neither paid for nor induced by brand owners are claimed to have a potentially game-changing impact on communication and brand building. In this study‚ the authors propose a rigorous methodology to assess the impact of this type of social media activities on the actual performance of brands in the market. The article begins by developing a four-step process to condense the complex reality of micro-social-media
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The world would be a much better place if there were fewer car accidents. Car accidents happen daily and regularly these days. They leave pains behind for the victims’ families. Many people think that they will never get involved in car accidents. They don’t wear their seat belts‚ they drive after drinking‚ and they use their cell phones while driving. They do all these things without even giving a second thought‚ yet all these things are preventable. No one knows what will happen to them in the
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Christina L. Brown MRKT 454 Case # 10-2 The Smart Car June 16‚ 2012 Competitive advantage exists when there is a match between a firm’s distinctive competencies and the factors critical for success within its industry (Keegan & Green‚ 2011). There are two basic ways to achieve competitive advantage. First‚ a firm can pursue a low-cost strategy that enables it to offer products at lower prices than competitors. Next‚ an advantage can be gained by a strategy of differentiating products
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rolled three times before landing on its roof. She’d run a stop sign and was broadsided by another driver. Metal caved in around her but the roof stayed intact and she survived with just scrapes and bruises” (Tracy). This story of Amanda Clark’s car accident caused by distracted driving is common among people. “In 2014‚ 3‚179 people were killed‚ and 431‚000 were injured in motor vehicle crashes involving distracted drivers (“Distracted Driving: Facts”).” In Idaho‚ between the years of 2010-2014‚ distracted
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many causes of car accidents. Teenage drivers are involved in numerous crashes because of their immaturity. The radio‚ electronics‚ or other people can distract the driver. Accidents are also associated with bad weather. Even though speeding is against the law‚ individuals do it anyway‚ leading to lose of control over their vehicle. Drinking and driving is a very dangerous cause of car crashes. Traffic accidents can harm or possibly kill someone. People involved in these accidents may have to face
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automobile industry marketing has to be focused on in cooperation with service and sales features of the industry. The test is that marketing cars varies as of marketing service station for those similar cars‚ and service station posture with different marketing challenges. Marketing a car contains of both marketing the main item for consumption and the car that counters to the buyers’ mainly want and involves transference of ownership. Lovelock has explain that the additional facility features are
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Borrowed Car‚ Inc: Zipcar Watch Out Car Sharing & Opportunities for Growth Zipcar‚ Inc. is an entrepreneurial venture started in 1999 and was incorporated in the year 2000 by founders Robin Chase and Antje Danielson. The Zipcar business model is a sophisticated form of car sharing that was innovative for the time. Yet‚ it is important to note that this form of company is not the first of its kind. This would be a potential business to model our business after. Our goal is to create a smart economical
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desire to make a difference in the lives of others‚ Ruby Taylor‚ 38‚ learned about how she might help others after a severe car accident in December 2012 gave her a brain injury. She states that in that moment‚ everything changed. Prior to the car accident‚ Ruby did social worker in the Lancaster school district. It was a career that she felt so passionate about. When the accident took place‚ however‚ Ruby said that continual treatment and medication did not help. She could not show emotions or feel
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