MID 107 Cohort: Spring 2015 Alec Lekas January 16‚ 2015 The Industry of Cruise Liners and How They Succeed Introduction Over the course of this paper‚ the Cruise Line industry will be thoroughly examined and discussed in order to answer some important questions. First‚ the current state and some brief history of the industry will be looked at. Some topics that will be discussed will be the structure of the industry‚ trends within it‚ the treat of substitutions and new entrants
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THE CRUISE INDUSTRY The cruise industry is a highly profitable international activity‚ and the fastest growing sector of the travel‚ tourism and leisure industry. The cruise industry has gone through significant changes from the days of transoceanic transportation and tropical vacations only available to the domain of society’s elite‚ to the modern multimillion tourism and leisure industry that offers an affordable vacation option and a level of comfort difficult to match for the average citizen
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Analysis of Ehrenreich and Fuentes Ehrenreich and Fuentes "Life on the Global Assembly Line"‚ World Views‚ Third Edition‚ is ineffective because the witness testimony cannot be validated‚ the use of illustrations is illogical‚ their examples are based on unfounded information and their statistical data is often not substantiated by scientific data. Ehrenreich and Fuentes’ article is ineffective because witness testimony cannot be validated. Often Ehrenreich and Fuentes supply titles but no documentation
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important metrics that are most important to monitoring results for a cruise line company like Carnival would include but are not limited to Revenues by Geographic Area (you can monitor which region is more profitable)‚ Balance Sheet‚ Revenue by Segments (Carnival offers both cruises and tours) and Selected overall that would include fuel consumption‚ cruise operating expenses break down and passengers carried during a specific cruise line trip. (Attached is an example of Carnival’s Revenue by Segment statement)
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4 Current 4 Proposed 4 Vision Statement 4 Current 5 Proposed 5 External Assessment 5 Opportunities 5 Threats 8 External Factor Matrix 11 Table 1 EFE 12 Competitive Profile Matrix 13 Table 2 CPM 14 Internal Assessment 15 Financial Ratios (historical) 15 Table 3 Ratios 16 Line graphs Figure 1 Liquidity 17 Figure 2 Leverage 17 Figure 3 Activities 17 Figure 4 Profitability 18 Figure 5 Growth
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Royal Caribbean Cruises‚ LTD: A Case Study 1. Using the Information Systems Triangle as a framework‚ evaluate the alignment of RCCL’s business strategy‚ organizational strategy‚ and information systems strategy before Tom Murphy became CIO and then after Tom Murphy took over as CIO (up to 9/11/2001). Prior to Tom Murphy’s tenure as CIO‚ Royal Caribbean Cruises Line’s (RCCL’s) business strategies were not fully aligned with the organizational and IT strategies. Tom Murphy was instrumental in bringing
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Executive Summary Cruise tourism is becoming an increasingly popular “leisure choice” worldwide‚ and keeping this point in mind cruise tourism potential of India is vast and is still in infancy stage. Mumbai as the commercial capital and gate way of India possess the great potential of cruise tourism as this place sees the highest number of tourist coming in and going out so it becomes the necessity of the time to convert Mumbai port from “port of call” to “home port”. This report has been prepared
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Introduction: Cruise ship industry are viewed as travel for pleasure in the sea. They defined “cruise ships” not only as transportation but also as trip for pleasure in the sea. As Cooper‚ Fletcher‚ Gilbert and Wanhill (1993) stated‚ “Cruising is more a leisure product than a mode of sea transportation.” The cruise ship industry is increasingly being popular as floating resorts Dowling (2006). This floating resort has bars‚ restaurant‚ entertainment spot‚ sports facilities‚ shopping centers‚ and
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education makes a man and that a holistic education brings about the most desirable changes in an individual’s personal and professional life. Vision of CTHRM CTHRM envisions to be one of the top school of choice in the tourism and hospitality studies – focused on delivering exceptional education through research and productivity to the development of highly competent and committed students and graduated who will serve as ambassadors in the development and enhancement of life. Mission of CTHRM
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Holland America Line has been one of the leading cruise lines in terms of sustainability and fuel efficiency for years. In this particular case‚ HAL backed off pursuing other sustainability practices in order to pursue wind turbine usage on their cruise ships. The company had set several goals in regards to sustainability and conservation of resources. Some of these objectives included using 7% less water between 2007 and 2009‚ as well as reducing fuel use by 20% between 2005 and 2015. Both of these
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