Hong Kong International Airport (HKIA) is the main airport in Hong Kong; it is an important regional trans-shipment centre‚ passenger hub and gateway between the Mainland China and the rest of Asia. And HKIA is the primary hub for several domestic airlines‚ such as Cathay Pacific Airways‚ Dragonair‚ Hong Kong Express Airways‚ etc. Review the history‚ HKIA has won seven Skytrax World Airport Awards for customer satisfaction in just ten years (Skytrax‚ 2010)‚ the second busiest airport in the world
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it gives back to communities and focus on the sustainable development thus has gradually become an essential strategy for global companies to strengthen the consumer loyalty. This report is going to discuss how a powerful and recognizable international coffeehouse‚ Starbucks‚ has made sustainability a part of the company responsibility. Enhance the economic sustainability Provide loans for farmers In order to steadfastly reach small-scale farmers‚ a three-year program named Small Farmer Sustainability
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Corporate Governance in Hong Kong 1. Corporate Governance in Hong Kong Hong Kong’s position as an international economic and financial center is attributed to its exemplary corporate governance. With Hong Kong’s various authorities and regulatory bodies emphasizing on transparency and accountability for listed companies‚ Hong Kong was ranked first for corporate governance among 11 Asian countries in 2007. (Refer to Appendix 1) The Stock Exchange of Hong Kong (SEHK) describes corporate
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Technological environment 10.5) Extreme Events 11) SWOT analysis 11.1) Internal factory – Strength / Weakness 11.2) external factory – Opportunities / Threats 12) Competitor analysis 12.1) Competitive Profile Matrix 12.2) Market Share 13) Strategy Formulation 13.1) segmentation 13.2) Targeting 13.3) Positioning 14) Marketing Mix 14.1) Product 14.2) Place 14.3) Price 14.4) Promotional 15) Recommendation 16) Conclusion 17) Reference 1) Executive Summary 759 STORE established
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market in Hong Kong Introduction Hong Kong has established its real estate markets since 1841‚ when it became a colony of the British Empire after the First Opium War. As a small city with only an area of 1‚104 square km‚ but over 7 millions of people‚ Hong Kong has one of the most prosperous property markets and which has created a huge amount of wealth. According to Forbes list of Hong Kong billionaires 2012‚ the top 3 richest people and 8 out of top 11 richest people in Hong Kong are came
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A Case Study of A New Product in Hong Kong‚ 1995 Cordless Telephone Second Generation (CT2) William Y S Chan Jul 2012 A Project Assignment Submitted in Partial Fulfillment Of the requirement for the Professional Qualification Certified Management Accountant (CMA) Of the Institute of Certified Management Accountant‚ Australia 1 CS:CT2-HK Table of Contents Chapter 1 Introduction 3 Chapter 2 Objective 4 Literature Review – (1) New Product Development Process 4 (2) Product
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The youth unemployed should be one the groups the most in need for financial support in Hong Kong. They face keen competition and suffer from the local economic regression‚ which create difficulty to them earning a living. Young people‚ in general‚ refers to people in the age groups of 15-19 and 20-24 (Chung Kim-wah 2009). They are recognized as labor force in Hong Kong‚ but their employment opportunities are not optimistic. Those school leavers in the age of 15-24 entering the labor market have
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Challenges Hong Kong Faced from Shanghai as an International Financial Centre 09815346D YUE Pujue (Betty) The day that Shanghai’s financial system is protected behind the thick walls of a closed account has gone away. When China’s State Council revealed the plan to develop Shanghai into a multi-functional international financial centre by 2020 in the late March 2009‚ Shanghai rapidly responded to the call by increasing its financial industry output value as a share of
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Research proposal Theme park tourism in Hong Kong ’Evaluate the development‚ expectation and prospective of locals and tourists‚ and the effectiveness of theme park tourism in Hong Kong ’ Content Abstract..............................................................................p. 2 Introduction..........................................................................p.2-4 Background..........................................................................p.4-5 Literature Review......
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Comparison of Marketing Strategy of Wellcome and City’super in Hong Kong No Name Student No# December 23‚ 2008 Royal Brisbane International College 5/F Yue Hwa International Building 1 Kowloon Park Drive‚ Tsim Sha Tsui‚ Hong Kong Contact No.: XXXXXXXX Email: XXXXXXX Table of Content 1. Introduction 3 2. Target Segment 3 3. Marketing Strategy 4 3.1. Product Strategy 4 3.2. Price Strategy 5 3.3. Promotion Strategy 5 3.4. Place Strategy 6 4. Conclusion
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