I. Problem. In 1991 and 1992 Colgate-Palmolive (CP) been a dominant force in the Oral Care industry‚ mainly in the toothbrush segment. CP has been an successful company since the introduction of Colgate Plus‚ a toothbrush with a diamond-shaped head‚ in 1985. CP has consistently continued with research and development since the Colgate Plus breakthrough. However‚ when Aim entered the market in 1987‚ they focused on comfort‚ which made Colgate’s market share suffer. CP has a unique toothbrush that
Premium Marketing
The CP Case Study In the early 1990’s‚ the toothbrush industry was experiencing major growth; in fact‚ “in 1992 dollar sales increased by 21% in value and 18% in volume” (Quelch & Laidler‚ 2000‚ p. 48). The increase in sales was greatly due to a huge influx of new products‚ advertising‚ new technologies‚ and an increase in consumer concern for oral health. During this time‚ the Colgate-Palmolive (CP) company was not only a major player in the oral care industry‚ but also “CP was a global leader
Premium Marketing
CASE STUDY - 1 Synopsis ------------------------------------------------- Grove Fresh Ltd – Marketing Organic Juice Submitted to:- Submitted By:- Shailendra Dasari Vikas Singh 11BSP1706 Manish Singhania 11BSP1449 Sandeep Soni 11BSP1859 Ravi Shekhar 11BSP1575 Introduction * In April 2005‚ Grove Fresh Ltd was ranked 68th in the Fast Track 2005 Profit Track 100. * The company registered a 52 % year-on-year
Premium Organic food Juice Marketing
Fresh Direct Case Study FreshDirect 23–30 Borden Avenue Long Island City‚ New York 11101 U.S.A. Telephone: (718) 928-1000 Fax: (718) 433-0648 Web Address: https://www.freshdirect.com/ Business Type: Online Grocery Private Owned Company Background – History FreshDirect on-line grocery was founded in 1999‚ by Joe Fedele‚ and Jason Ackerman. Started as an on-line option to traditional grocery stores‚ the company specializes in delivering a wide variety of about 5‚000 items. Sales of such
Premium Customer service Brand Supermarket
exploration is that each respondent is solicited the same arrangement from inquiries. Product Name Quantity Sold (in 1000 units) Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Malhi’s Fresh Chapatti 12 30 58 70 65 60 Haldiram’s Frozen Chapatti 55 50 54 60 52 40 Ram’s Frozen Chapatti 65 65 60 57 60 52 Kirshna’s Fresh Chapatti 15 14 10 2 8 15 Research Analysis was conducted on 5 Indian Grocery Shop in the Stratified area -) Qualitative market research Subjective exploration may offer
Premium Flour Flour Roti
FreshDirect Case Study Jeffrey Nash COMPANY NAME/WEBSITE/INDUSTRY FreshDirect/www.freshdirect.com/Online grocery store BACKGROUND/HISTORY FreshDirect is an online grocery store that launched in 2001 offering shopping and delivery service to more than 300 zip codes in the New York tri state area. The company’s current CEO is Jason Ackerman‚ who is also one of its cofounders along with Joseph Fedele. In 2010 FreshDirect reported revenue of more than $250 million an increase of $20 million
Premium Grocery store Safeway Inc. Supermarket
COMPANY NAME: Fresh Direct WEBSITE: www.freshdirect.com INDUSTRY Fresh Direct is in the online grocery store industry. BACKGROUND/HISTORY Fresh Direct is an online grocer that delivers to residences and offices in the New York City metropolitan area. Fresh Direct offers online grocery shopping and delivery service to more than 300 zip codes in Manhattan‚ Queens‚ Brooklyn‚ Nassau County‚ Riverdale‚ Westchester‚ select areas of Staten Island‚ New Jersey‚ and parts of Connecticut. Fresh Direct also
Premium Grocery store Supermarket Food
retail in India is only 2% of the total US$ 215 billion retail industry‚ it is expected to grow 25% annually‚ driven by changing lifestyles‚ strong income growth and favorable demographic patterns. 4.2 Company selection with background study. Reliance Fresh was the first foray into retailing by the $25 billion behemoth known as Reliance Industries Limited. There were three basic reasons for Reliance Industries Limited (RIL) choosing foods and vegetables for entering into retailing.
Premium Retailing Shopping mall Supermarket
Colgate Palmolive Case Study: Segmentation Strategy March 21‚ 2011 Segmentation Variables Geographically‚ Brazil is the largest country in South America and is the world’s fifth largest country in size and population. It is bound by the Atlantic Ocean and bordered by Venezuela‚ Guyana‚ Suriname‚ French Guiana‚ Columbia‚ Bolivia‚ Peru‚ Argentina‚ Paraguay‚ and Uruguay. There is a wide range of weather across the area but it is mostly tropical. There are five major climate subtypes including
Premium Brazil
The Fresh 20 which provide the Meal Planning Service to enter into a new Hong Kong market. Q1 Company Background The Fresh 20 is a company which provided the online service regarding meals. The company creates meal plans for five recipes with 20 seasonal ingredients in order to let customers to take 20 ingredients and cook in 20 minutes with a healthy meal. The
Premium Money Money Cooking