"Case study colgate wisp" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 3 of 50 - About 500 Essays
  • Satisfactory Essays

    Assignment # 2 MARK 301 Question 1: The five most important strengths that should be included in a Highlighted SWOT are: * The Colgate Precision Toothbrush is the most efficient in Plaque removing (up to 35% more efficient than any other toothbrush on the market) if used usually. * Thanks to its conception‚ it is the most efficient of the market to access the spaces between the teeth and the front and back teeth. * There is only one models with bristles of three different length and

    Premium Total cost Variable cost Costs

    • 487 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Colgate

    • 9215 Words
    • 27 Pages

    INTERNATIONAL APPLIED MARKETING “FINAL PROJECT INTERNATIONAL COMPANY: COLGATE” TEACHER: MIB. ALEJANDRA TENORIO NOGUEZ TEAM: ALEJANDRO ARRIOLA PRIETO 0110839 SAMUEL ÁVILA ROBLES 0149603 JONATHAN ARMANDO BELTRÁN DE LEÓN 0152133 JOSÉ ANTONIO RODRÍGUEZ GARCÍA 0147021 HASSAN ALEJANDRO SILVA VARELA 0151929 ALEJANDRO VARGAS TARACENA 0141442 MAY 13‚ 2012 I. Colgate a. Reasons for choosing the company. Colgate is known as a worldwide company‚ which promotes the personal and oral

    Premium Brand Colgate-Palmolive Marketing

    • 9215 Words
    • 27 Pages
    Powerful Essays
  • Powerful Essays

    Colgate

    • 1151 Words
    • 5 Pages

    about Colgate toothpaste – perhaps you’ve even used it. But what would you think of Colgate aspirin or Colgate antacid? How about Colgate laxative or Colgate dandruff shampoo? That’s exactly what Colgate-Palmolive wants to know. To find out how consumers would react to such products sold under the Colgate brand‚ the massive packaged-goods company has quietly established a test market in Peoria‚ Illinois‚ to test a line of ten over-the-counter (OTC) health-care products‚ all using the Colgate name

    Premium Marketing Brand Advertising

    • 1151 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Colgate Max Fresh Case

    • 4915 Words
    • 20 Pages

    leading to Colgate Max Fresh’s success in the US market………………………………………………………………………………………..4 Question 2. Critically evaluate CMF’s adaptation strategies in China and Mexico. From a global CMF perspective‚ what are the short-term and long-term impacts of these adaptations?.............................................................................................................................6 Question 3. Suggest guidelines for optimizing new product introductions for Colgate Palmolive worldwide

    Premium Marketing Toothpaste Colgate-Palmolive

    • 4915 Words
    • 20 Pages
    Powerful Essays
  • Powerful Essays

    Case Analysis: Colgate Precision Prepared for Instructor University Prepared by Student University October 19‚ 2011 INTRODUCTION Colgate-Palmolive has been researching and developing a superior toothbrush‚ the Colgate Precision‚ and as the Precision Product Manager I have overseen the development of the Precision from start to finish. We have been developing a technical innovation in the toothbrush industry‚ and with the product’s launch pending there have been several factors

    Premium Strategic management Oral hygiene Brand management

    • 1334 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Colgate-Palmolive (CP)‚ the leading retail toothbrush manufacturer in the United-States is looking to expand its market share by entering into the competitive high-end toothbrush market segment with the introduction of its technologically innovative Precision. Though the product ’s introduction promised highly profitable returns‚ it also presented Colgate with a number of challenges including a significant financial investment‚ fierce competition‚ manufacturing limitations‚ and potential cannibalization

    Premium Marketing

    • 1325 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    colgate palmolive

    • 894 Words
    • 3 Pages

    COLGATE PALMOLIVE - THE PRECISION TOOTHBRUSH CASE ANALYSIS QUESTIONS 1. List and briefly discuss the changes occurring in the toothbrush category and Colgate Palmolive’s competitive position. The greatest change happening is the move of the consumers from value segment to the professional segment. Their professional brush market has increased. They are now trying to introduce a new toothbrush to the market which should be in a segment of its own. This toothbrush should get them in the super premium

    Premium Marketing Toothpaste Colgate-Palmolive

    • 894 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Marketing and Colgate

    • 7310 Words
    • 30 Pages

    Marketing Strategy (MKT306) Alexander Berger Neusserstraße.56 50670 Köln Germany Student No.: 089110519 Friday 9th July 2010 A Strategic Analysis of Colgate´s toothpaste product line TABEL OF CONTENT 1. 2. 3. Executive Summary .....................................................................................................- 1 Introduction ..................................................................................................................- 1 Situational analysis.....

    Premium Marketing Colgate-Palmolive Toothpaste

    • 7310 Words
    • 30 Pages
    Powerful Essays
  • Powerful Essays

    Caso Colgate

    • 1983 Words
    • 8 Pages

    Concluding concepts 13 Colgate: one squeeze too many? Colgate is the world’s number one toothpaste company but they have their eye on another market – over the counter (OTC) drugs. What would you think of Colgate aspirin or Colgate antacid? Would you buy Colgate laxatives or Colgate dandruff shampoo? That is exactly what ColgatePalmolive would like to know. Colgate wants to investigate the possibility of entering the over-the-counter (OTC) drugs market. Can it use its Colgate brand name‚ developed

    Premium Brand Brand management Marketing

    • 1983 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Marketing and Colgate

    • 2008 Words
    • 9 Pages

    Marketing planning Task 1: Changes in the marketing perspective over the period of time In this era marketing is of great importance. In the past people and mostly organizations used to believe that marketing like any other element is a part of business which helps to increase the sales but with changing time importance of marketing was realized. Today‚ marketing has a true and vast meaning. Now marketing is basically about satisfaction of the customers. With time marketers have learnt the true

    Premium Marketing

    • 2008 Words
    • 9 Pages
    Powerful Essays
Page 1 2 3 4 5 6 7 8 9 50