Sugiarto MODULE TITLE: Service Marketing ------------------------------------------------- ------------------------------------------------- COURSE WORK TITLE (Assignment No. and/or essay/dissertation title) A CASE STUDY ON CUSTOMER ACQUISITON AND RETENTION ON THE AIRLINE SERVICE INDUSTRY DEADLINE DATE: 13 July 2012 I certify that this assignment is my own work. It does not reproduce anyone else’s work without proper acknowledgement. Signed By: Alexander Glenn Sugiarto Date: 10 July
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Theory of Continental Drift The seven continents used to be one giant continent named Pangea. They spread apart and became what the continents are today. The shapes of the continents line up‚ the fossils line up with how the continents‚ the rock formations on both sides of the Atlantic line up with the fossils and coastlines‚ and climatic evidence proves the Theory of Continental Drift. The first piece of evidence for Continental Drift is the shapes of the continents. All of the continents fit
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Continental Drift‚ why True? Continental drift is the process of large mass of land and rocks unceasingly moving for a long period of time‚ which can be explained by what is called "Plate Tectonics". Due to the fact that continental drift is a theory‚ there is evidence and other sets of statements to back it up. According to Wegener‚ a geologist stated that segments of the Earth has made continental drift true (possible) whilst other pieces of information supported that continental drift has happened
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Southwest Airlines Over 35 years ago‚ Rollin King and Herb Kelleher decided to create a different type of airline. They began with the simple notion: If you get your passengers to their destinations when they want to get there‚ on time and at the lowest possible fares‚ and make darn sure they have a good time doing it‚ people will fly your airline. They were right (Southwest Airlines‚ 2004)! What began as a small Texas airline has grown to become one of the largest airlines in the United States
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Introduction Case studies Learning excellence: Southwest Airlines’ approach Ulla K. Bunz and Jeanne D. Maes The authors Ulla K. Bunz and Jeanne D. Maes are based at the University of South Alabama‚ Mobile‚ AL‚ USA. Abstract In an era in which adapting to change means survival‚ it is important to study what successful organizations have done. While the airline industry in the USA has not made thriving financial headlines‚ one small company has been able to satisfy its customers completely
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Situation Following the Deregulation in 1978‚ a competitive price war ensued among the airline industry as a direct result of the new freedom for airlines to set their own fares as well as route entry and exits. This gave rise to the operating structure of the airlines as it exists today‚ consisting of the point-to-point system and the hub and spoke system. With this came the change of focus for major airlines to non-stop‚ cross-country routes in densely populated cities‚ which‚ in a regulated environment
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SYSTEMS IN BUSINESS The 2004 Athens Olympics Network: Faster‚ Stronger - and Redundant Lufthansa:Taking Mobile Computing to the Skies While Keeping the Mobile Workforce Connected Aviall Inc.: From Failure to Success with Information Technology Continental Airlines:This Callis Being Monitored chapter 2 COMPETING WITH INFORMATION TECHNOLOGY GE‚Dell‚ Intel‚and Others:The Competitive Advantage of InformationTechnology The U.S.Department of Commerce: Using IT to Tap Experts’ Know-HowThrough Knowledge
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Friends and Relatives‚ the Group Inclusive Tour‚ the Overseas Filipino Workers‚ and Niche Market. b. Competitors Major: Cebu Pacific * The airline was established on August 26‚ 1988‚ and started operations on March 8‚ 1996. It is based on the grounds of Ninoy Aquino International Airport (Manila Terminal 3)‚ Pasay City‚ Metro Manila.The airline is a subsidiary of JG Summit Holdings. It is currently headed by Lance Gokongwei‚ presumptive heir of John Gokongwei‚ the chairman emeritus of JG Summit
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to the Reputation of Malaysia Airlines (MAS)” Student Name: Widi Prayudi Student ID: UP2005 Assessment Due Date: Tuesday‚ 8 April 2014 Lecturer: Mr. Sandhy Patrick The Implication of Accident to the Reputation of Malaysia Airlines (MAS) Research Proposal Proposed Research Topic: “What is the implication of accident to the reputation of Malaysia Airlines (MAS)?” Purposes: In general
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of government and guidelines on how to rule separate states. The difficult task on trying to bring them together as one was the federal government. As a quick solution to their progress‚ our founding fathers united to what is known as the Second Continental Congress developed. This congress was presented by John Hancock who replaced the Peyton Randolph. It was time for Colonies to seek for peace. All the nations got news that all the colonial leaders meet more often. In this time John Adams established
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