Hong Kong Disneyland Theme Park HT114003 1C o Laam To Man Chun Chan Ka Chun Chiu Ka Hin Wong Ching Wai Hung Chi Chung Yau Kwok Fung Contents 1. Background 2. Vision 3. History & Future 4. SWOT analysis 5. PEST analysis 6. Marking Mix (Product ‚ promotion ‚ place ‚ price) 7. Conclusion Background • September 12‚ 2005 • 126 hectares • Reclaimed land in Penny’s Bay ‚ Lantau Island • Chief Executive of the Hong Kong Disneyland Resort ‚ Jin Wenhao • Ownership : Disney 47% HKSAR 53% Vision A
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CASE 4-1 Disneyland Paris Background of the Case: Euro Disney opened in Paris in 1992‚ the standard model of Disney theme parks‚ long considered to be a formula for guaranteed financial success‚ soon ran into trouble. Tackling the many problems faced by Euro Disney operations has posed many new challenges to Disney‚ forcing them to reconsider their cookie-cutter standard model for success. For the Euro Disney theme park to survive‚ Disney must find ways to adapt their theme park model in
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Tokyo Disneyland 6) OL’s senior executive decided to undertake this project in 1997. Why did OL make this major investment despite the fact that the decision could not be supported by their own capital budgeting (or AAR method)? We provide 3 reasons why OL’s senior executives might made this major investment despite the fact that the decision could not be supported by their own capital budgeting method. Reason 1: There was an undoubted need for growth and expansion. There was concern that customers
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1.Executive Summary This plan will detail aspects that an Inn must use in order keep proper functionalitywhile still making a profit. We will also touch on customer wants and demands andwhat they feel should be included into ax experience at a hotel and water park.Some factors to look at are: A new appearance: The website is being redone in order to attract most customers A support and e-mail function will be added to receive customerfeedback A redesigned interior may be in order Better environment
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1. Background In this study‚ we aim to study and evaluate the implementation of customer relationship management strategy in Hong Kong Disneyland. Hong Kong Disneyland is a famous international company over the world. It vision is to provide the quality service on the ceremony to customers and to provide them special unique experiences. We have conducted an interview with a supervisor of customer relationship management department of Hong Kong Disneyland concerning their special customer management
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ROSEWOOD HOTELS AND RESORTS CASE Strategic issues and problems: The following report will describe and analyze the case of a private hotel management company called “Rosewood Hotels and Resorts”. Rosewood hotels have 12 distinctive hotels worldwide with a strong brand image that makes each property unique. The dilemma found in this case is whether to keep the current individual branding strategy or create a corporate branding strategy‚ without undercutting the distinctiveness of each hotel. To
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Case Study Chase’s Strategy for Syndicating the Hong Kong Disneyland Loan Analysts: Bian Min‚ Luo Min‚ Wang Hongyu‚ Zhu Haidong Syndicated loan‚ with two or more bank lenders and a single set of legal documents‚ have gained tremendous popularity among corporations to finance their projects. This report aimed at evaluating the process by which Chase Manhattan Bank (“Chase”) syndicated the HK$3.3 billion Hong Kong Disneyland financing. To begin with‚ a detailed analysis of the first-round
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Introduction Paris is the capital of France (Most visited country in the world). It is the largest country in Europe with approximately 65million inhabitants. Founded about 2000years ago‚ Paris is a modern and vibrant city. It is called the ‘City of Lights’. Paris is the shopping and fashion capital of the world‚ with Channel‚ Dior‚ Vuitton‚ Yves Saint-Laurent among many other top French fashion brands. The French tradition of good food still prevails in most restaurants across the city. All of
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Case Brief: Disneyland 1.) How accurate was the projection of visitors to the park? Estimated attendance: 2005 – 5.6 million Actual attendance: Sept. 12‚ 2005 (opening day)-5.2 million In its first year‚ Disneyland in Hong Kong were 400‚000 short of its target of 5.6 million projected visitors Estimated attendance: 2008: 7.1 million Actual attendance: 8.2 million In order to attract more visitors‚ the park has announced to add four new attractions‚ apart from the already-announced
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"Paris." Paris. N.p.‚ n.d. Web. 26 Jan. 2014 World Wide One of the most common visited city in the world is Paris Paris is well-known for its 20 arron-dissements attractions: Eiffel Tower‚ Champs-Elysées‚ Louvre‚ Panthéon‚ Notre-Dame‚.. "Paris Facts." Paris Facts. N.p.‚ n.d. Web. 24 Jan. 2014. Geography Paris has been France’s capital since 508 A.D One of the greatest countries on Western Europe is France Paris is a current and active city with momentous universities Paris
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