2004 What Is a Case Study and What Is It Good for? JOHN GERRING Boston University T his paper aims to clarify the meaning‚ and explain the utility‚ of the case study method‚ a method often practiced but little understood. A “case study‚” I argue‚ is best defined as an intensive study of a single unit with an aim to generalize across a larger set of units. Case studies rely on the same sort of covariational evidence utilized in non-case study research. Thus‚ the case study method is correctly
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ETHICS IN MARKETING MINI-CASE STUDIES Read the 4 mini-cases below. For each case answer the following questions: 1. What are the relevant Facts? 2. What are the ethical Issues? 3. Offer your opinion on what actions should be taken. Case Study 1 Incredible Shrinking Potato Chip Package Topic: Cost vs. price vs. value issues Characters: Julie‚ Brand Manager for potato chips at a regional salty snacks manufacturer Dave‚ Marketing Director for the regional salty snacks manufacturer
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Cow’s eye dissection AIM ~ To locate and distinguish specific parts to an eye of a cow‚ in particular‚ its lens. OBSERVATIONS ~ Before actually beginning the dissection of the cow’s eye‚ we were about to sketch a fairly relative picture of our observing’s of the exterior body of the eye. The eye‚ having almost completely being sheltered in fat and muscle‚ was quite firm and only the cornea and optic nerve was identified. By further cutting down the fat‚ we were able to spot a rather tough pinkie
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loves the head of a dandelion" (Morrison 35). "They are ugly. They are weeds" (Morrison 38). Pecola‚ the main character from the novel The Bluest Eye‚ by Toni Morrison‚ compares herself to the dandelions: ugly and unwanted. Pecola is raised with no sense of self-esteem or self-value. She is a black girl with nappy hair and dark eyes. She yearns for blue eyes‚ the mark of beauty in the United States during the 1940s. She lives a life of tumult and ugliness. Pecola portrays happier versions of her life
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The Bluest Eye In her novel The Bluest Eye‚ Toni Morrison emphasizes three major events that are both personal and historical because they affected her at the time when she was writing the novel. She writes about a personal event about a childhood who wanted blue eyes to be beautiful‚ which puzzled her and changed her perception of what real beauty really was and who were the ones considered beautiful or ugly. There were also a couple of historical events that she mentions in the novel that affected
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Subject: UNICEF wages guerilla warfare – Case Study #1 Question 1: Do you think UNICEF’s campaigns will be effective? Why or Why not? I believe UNICEF’s campaign will not be as effective‚ given the fact that is hard to compete with other companies with more sophisticated and more economic advantages. We all know that if a product is bad but with the right marketing tactics it will attract people’s attention and gain great demand. It is difficult for UNICEF to compete with the many other companies
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Surviving Plant World’s Hard Times In ten years‚ Plant World had grown from a one-person venture into the largest nursery and landscaping business in its area. Its founder‚ Myta Ong‚ combined a lifelong interest in plants with a botany degree to provide a unique customer service. Ong had managed the company’s growth so that even with twenty full-time employees working in six to eight crews‚ the organization culture was still as open‚ friendly‚ and personal as it had been when her only "employees"
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CASE STUDY AND ANALYSIS I. TITLE OF THE CASE “Andy’s Recipe” II. POINT OF VIEW Andy Garafallo III. TIME FRAME Present IV. AREAS OF CONSIDERATION A. Company Background Andy Garfallo an Italian restaurant owner and manager‚ whose restaurant is celebrating 25th anniversary and continuously offering his recipe for success since founded. Andy is a type of manager who is not only a boss but a manager and a teacher as well. But just like any other business Andy is also confronted
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CASE STUDY TOPICS You can use one of the Case Study Templates (see folder) to complete your work. Or use one of the suggestions below. A. Would human cloning be of benefit to our species? You need to consider at least these points: How cell division occurs naturally The role of DNA in cell division How cloning occurs naturally in simple organisms How animal cells can be cloned How a whole organism is cloned (Dolly the sheep ...) How cloning has so far been used on animals How stem cells may be
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DMG-Shanghai Case Study 1. Why do you think that it is so important to cultivate guanxi and guanxiwang in China? * In china there a so many laws so it is very important to establish go will when doing business. Many business men use guanxi and guanxiwang as a way to establish grounds and create great reputations. Without these no business would get done and it is almost like a loop out around the law. What could be wrong by law can actually be look in a different light when persuading officials
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