Zara – Solutions: Zara is a world famous Retail Chain based in Spain and is extremely successful in their supply chain. Questions: 1. What is Zara’s Business Model and its unique Supply Chain strategy? Zara’s business model can be broken down into three basic components: concept‚ capabilities‚ and value drivers. Concept is to maintain design‚ production‚ and distribution processes that will enable Zara to respond quickly to shifts in consumer demands. Capabilities: Zara maintains
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Article 1: Competing Across Technology-Differentiated Channels: The Impact of Network Externalities and Switching Costs Technology driven markets have features that distinguish them from traditional markets and give firms a new way to think of new opportunities of how businesses can be conducted. Customization‚ interactivity and global access are just a few characteristics that distinguish the internet from regular stores. Furthermore‚ transferability of information is very cheap and there are real
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SECTOR REPORT PRIVATE CLIENT RESEARCH MAY 13‚ 2010 Arun Agarwal arun.agarwal@kotak.com +91 22 6621 6143 Two Wheeler Industry Fundamentals still attractive; valuations...... Over the years the two wheeler sector has played a key role in a country like India where majority of population lives in rural or semi-urban areas without adequate transportation facilities. The Indian two wheeler market with an annual domestic sale in excess of 9mn units is 2nd largest globally and accounts for 75% of the
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described in the case. complete the spreadsheet.. 4. What happens if sales volumes are lower or higher than expected as outlined at the end of the case? 5. What hedging decision would you advocate? ANS 1: American Institute for foreign Study (AIFS) had two divisions. 1. The College division‚ 2. High School travel division. From the college division the students are sent to different parts of the world for semester long courses. From the second division the high school students as well
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The changing face of UK Fashion retailing market The clothing retail industry has been and is undergoing significant changes resulting from processes of globalisation‚ changes in consumer demand as well as changing corporate activities in terms of strategic marketing decisions. The UK clothing retail industry has experienced significant growth‚ which has focused attention on studies in the field with this sector being considered as the one of the most competitive markets in Europe. This is primarily
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STUDENT: | Louis-Claude ROUX | PROFESSOR: | Philippe René Gillet | CASE: Virgin Mobile USA “Pricing for the first time” | DATE: 20/02/2012CLASS: MBS-Entrepreneuriat | PART I) ANSWERS BASED ON MY “GUT FEELINGS” Virgin Mobile targets the 14 to 24-year-olds market. The case lays out three pricing options. Which option would you choose and why? I would go for option number two for several reasons. The first one is that I think offer number one is not sufficiently different from the rest
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Business Research on Omni-Channel Shopping Brenda Foster RES/351 May 6‚ 2014 Thomas Heintzelman Business Research on Omni-Channel Shopping In today’s high speed world of technology‚ consumers are looking for new and faster ways to purchase the products they desire. Omni-channel retailing will enable the consumer to purchase items whenever they want and‚ however‚ they want. “Omni-channel retailing is very similar to‚ and an evolution of‚ multi-channel retailing‚ but is concentrated more on a
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What is multi channel? The word is widely used‚ but has various meanings. Strictly speaking there are two multi channel avenues: promotion and product ordering. Multi channel promotion includes direct response ads (including web ads) that contain a phone number‚ and a web site‚ or invitation to visit a retail outlet with a coupon. Multi channel promotions also include direct mail and catalogs‚ email and outbound telemarketing. Multi channel product ordering includes phone and web ordering plus
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Please identify 2 cases of "Innovative Brand Building" at the ground level(below the line marketing activities). Ans. Eureka Forbes is example of one of the best brand made by below the line marketing activities. Eureka Forbes was born in 1982 ans is a part of Shapoorji Pallonji Group. It was the first to introduce domestic water purifiers - the Aquaguard - model - as well as vacuum cleaners to India in 1982. The company operates in over 450 cities and towns in India and with a channel of 18000 dealers
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The Hanging of Ephraim Wheeler In this paper I will explain and discuss the historical events that took place in a small rural town in early Massachusetts. The setting for which is Irene Quenzler Brown ’s and Richard D. Brown ’s‚ The Hanging of Ephraim Wheeler. I will explain the actions and motives of Hannah and Betsy Wheeler in seeking legal retribution of husband and father Ephraim Wheeler. I will also discuss the large scope of patriarchal power allowed by the law and that given to
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